Revenue Marketing Manager NA

D2L is looking for aManagerRevenueMarketing for North AmericaCorporate Learningoverseeingthe employee trainingICPswho will be an integral part of therevenue marketingleadership team and the key liaison between Sales Business Development and Marketing.The primary responsibility of this position is to translate marketing activity into future revenue and this team member oversees the development and management of go-to-market strategy via a full spectrum of marketing in-region programseverything from field and proprietary events to ABM campaigns. The successful candidate will design integrated marketing plans to further the companys mission create demand drive results deliver creative solutions and solve stakeholder challenges.

Summary

The ManagerRevenueMarketingNACorporate Learningis a charismaticand empatheticleader whodrives key business results for some of D2Ls most critical cross-functional programs.Rather than tackle random acts of marketing you are laser focused on achieving business outcomes.As an expert marketer with 8-15 years experiencefamiliar withemployee training andstrategic corporate learning initiativesyouhave experiencegenerating pipelinemanaging complex projectsleading teamscrafting and executing Go-To-Market strategiesand campaigns and aretransparent and clearabout reporting ( communicating) results/key learnings.Thedeep relationshipsyoudevelopacross the organization allow you to effectively introducenew ideasandprocessesinsupportofimproved marketing-wide performance and business results.You know a thing or two about edtechas well.

Asthe owner ofthe marketing strategiesandrolloutout of corporate growth you drive an organization-wide approach tothe successful execution ofhighly collaborative cross-functional marketing programs & campaigns. You break down barriersfor your teammatesandcut through red tapenever losing sight thatyour work results in a positive impact on education and learning.

Your multi-tasking organizationalandcommunication skills areevidencedbythe application ofyour broad cross-functional knowledge andpenchantto workwith precisionaswell asyour ability tocommunicate and negotiate at an executive level. You are adept atsimplifyingcomplex programs concepts and problemssothatotherseagerly comealong for the ride.You thrive in the role of championand collaboratorfor your programsas you build consensus around aunified view of successby fostering strong cross-functional alignment and relationships across the company.TheManagerRevenueMarketing NACorporate Learningreports to theDirector Revenue Marketing NA Corporate Learning.

Responsibilities

Project Management:

• Curate cohesive multi-channel marketing plans and execute them with a focus on collaboration and clear communication of the vision KPIs timelines and results of the plans.
• Elicit and define requirements forhighly complex cross-functional programs.
• Supportcross-functional teammates and your own direct reports by prioritizing outputs & workload management; identify risks and opportunities in the current process to better execute integrated campaigns.
• Serve as the hub for cross-functional knowledge management / communication relating to yourtarget ICPs(be thesinglesourceoftruth).
• Solve problems getting in the way of success.
• Drive cross-functional approach to executing highly collaborative complex initiatives.
• Ensure a unified vision of success and lead cross-functional stakeholders in the successful execution of that vision.
• Masterfully execute on project and program administration (status reporting at various levels monitoring program health metrics and controls etc.) and communicate on-going progress issues risks and overall performance to all stakeholders.
• Engage in risk and change management planning mitigation and controls.
• Maintain confidentiality of sensitive information.
• Be a great leader for your team and all collaborators along the way.

Regional Strategy & Campaign Planning:

• Create unified cross-functional program plans thenpartner with functional areasacross GTM teamsincluding business development performance marketing events product marketing content marketingmarketingoperationsand others to execute.
• Lead the development of purposeful well-thought-out campaigns through quarterly planning monthly alignment meetings and weekly status updates.
• Strategicallyalign with yourdirect reports peers and colleagues across the services teamstocraft targeted campaigns that support account-based marketing and selling efforts to drive pipeline and brand awareness.
• Track and report oncampaign impacts:Support the team in monitoring and optimizing tactical performance at every stage of the journey to ensure content/messaging resonates and encourages the behaviors that lead buyers to action. Identify how we can iterate and improve.
• Build andmaintain strong partnerships with all functional areas of the company.

People Leadership and Performance:

• Managing and leading a team of global marketing professionals.
• Champion a high performing culture.
• Connecting the teams day to day accountabilities to D2Ls mission by setting clear objectives and performance expectations with team members.
• Provide coaching regular feedback career path development growth opportunities and create a collaborative and open environment.
• Collaboration with cross-functional teams to accomplish established corporate and team goals and effectively manage relationships with other D2L teams.
• Support vision planning and defining team objectives and leading execution of objectives.
• Working with peers and leaders to drive productivity efficiency and hold team accountable for high quality outcomes.
• Produce and actively participate in knowledge sharing as well as professional development initiatives.

Competencies

• 5-10 years of B2B SaaS (emphasis on corporate edtech) marketing experience with minimum 3 years of people management and experience managing highly complex cross-functional projects.
• Bachelors Degree or equivalent in Marketing Communications Public Relations or other related discipline.
• Familiarity with association learning program administration and corporate strategic learning initiatives.
• Results Driven: Support and make recommendations on programs and tactical outputs informed by data.
• Goal orientation. You set them; you achieve them; you inspire others to achieve their goals.
• Deliver awesome outcomes by investing in big-picture results vs tasks.
• Program Support: Push campaign boundaries with testing and creative approaches that surpass targets.

Required Experience:

Manager