Senior Retail Communications Manager

At YETI we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here youll have the opportunity to create exceptional meaningful work and problem solve with innovative team members by your side. Together youll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.

The Senior Retail Communications Manager is a key role that helps execute and manage internal communication efforts across our Retail Stores and Retail Operations teams. This position is responsible for coordinating field-facing and internal Retail Operations communications refining messaging for clarity and consistency and managing the tools and systems that support effective communication across a distributed workforce.

Responsibilities:

• Field Communication & Engagement:
  • Drive day-to-day communication execution including writing editing managing and posting recurring and ad hoc field communications (YETI Retail Weekly newsletter Teams posts etc.).
  • Track field sentiment and engagement with messaging; identify areas to improve clarity frequency or format.
  • Provide framework and set cadence for recurring field calls and meetings (weekly field meetings quarterly field All Hands store team meetings etc.) to ensure consistency and clarity across the field.
• Field Summits Recognition & Awards Programs:
  • Lead and manage field recognition & awards programs (store contests annual Retail Awards Ceremony etc.) and processes including announcements and prize distribution and tracking.
  • Project and program management related to the execution of bi-annual Store Manager summits (dates locations approvals communications).
• Internal Communication Tools & Calendars:
  • Manage internal communication platforms for Retail (field and Retail Operations intranet Microsoft Teams newsletters etc.) and maintain a master calendar of upcoming messages launches and initiatives.
  • Own the development and refinement of communication tools templates and systems (newsletters communications guides field and Retail Operations intranet etc.) that drive consistency in messaging across the organization at scale.
• Communications Strategy & Program Management:
  • Review and refine messages submitted by HQ teams to ensure relevance tone and clarity before they reach field teams.
  • Collaborate with HQ partners (Demand Planning FP&A Marketing Retail Operations Talent etc.) to align communication priorities and serve as strategic gatekeeper by curating streamlining and prioritizing messaging to field teams.
  • Support change management by contributing to rollout strategies for new initiatives by partnering with the project lead to ensure messaging supports learning and behavior change.
  • Owner of Retail Communications process and workflow including submissions approval and tracking.
• Retail HQ Communications & Engagement:
  • Develop and maintain the quarterly Retail HQ All Hands presentations ensuring clarity engagement and alignment with department goals.
  • Assist with the planning and execution of the quarterly Retail HQ team activity partnering with the elected coordinator.
  • Support the planning and execution of the annual Retail Operations on-site partnering with the Sr. Director Retail Operations (dates locations approvals communications).
  • Partner with Sr. Director Retail Operations on Retail HQ recognition awards and celebrations (contests team member anniversaries and birthdays etc.).

Qualifications & Attributes:

• A communicator with 4 - 7 years of experience in internal communications preferably in a retail hospitality or service-based environment.
• A sharp editor who can translate complex updates into crisp actionable messages.
• A project manager at heart skilled at organizing workflows meeting deadlines and juggling multiple stakeholders.
• Proficient in tools like Microsoft 365 and Smartsheet.
• Someone who thrives in a cross-functional environment and understands how HQ and field teams connect.
• Experience with internal comms platforms.
• Exposure to change management store rollouts or frontline operations.
• Passion for frontline storytelling and empowering store teams through great communication.

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Benefits & Perks:

Click here to learn about the benefits and perks we offer at YETI.

YETI is proud to be an Equal Opportunity Employer.

Our commitment to creating a diverse equitable and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at applicants for employment will be considered without regard to an individuals race color sex gender identity gender expression religion age national origin or ancestry citizenship physical or mental disability medical condition family care status marital status sexual orientation genetic information military or veteran status or any other basis protected by federal state or local laws.

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