Principal Engineer, Ads Measurement

The opportunity
Unity is making a strategic investment in its ability to directly measure the effectiveness of its advertising productsspecifically whether a given ad drove an installwithout relying exclusively on third-party mobile measurement partners (MMPs). The Senior Director of Product Management for Ads Measurement will lead this effort. This role owns the vision and execution of Unitys self-attribution capabilities ensuring Unity can independently measure ad performance develop reliable sources of ground truth for AI/ML optimization and define a clear intentional relationship with the MMP ecosystem. This leader will operate at the intersection of ads data science platform strategy and developer trust shaping how Unity measures explains and optimizes advertising outcomes in a fragmented and evolving measurement landscape.

What youll be doing

• Architect Unitys Measurement Foundation: Design and implement the scalable technical infrastructure required to measure install attribution and ad effectiveness independently.
• Develop Self-Attribution Capabilities: Lead the engineering effort to build internal attribution signals and reliable privacy-aware install measurement across multiple platforms.
• Power AI/ML Optimization: Collaborate closely with data science and ML teams to ensure measurement data is high-quality and optimized for model training.
• Technical Strategy for MMP Ecosystem: Define technical integration standards for Unity as a self-attributing network ensuring consistent and secure data exchanges with the broader ecosystem.
• Cross-Functional Technical Leadership: Drive technical alignment across Ads Data Engineering and Privacy teams to ensure measurement becomes a durable strategic asset.

What were looking for

• Senior Engineering Experience: At least seven (7) years of senior engineering experience in high-growth environments.
• Programmatic Proficiency: Deep technical expertise in Golang Java or C.
• Technical Expertise: Extensive experience (12 years total) in software engineering with a focus on ad tech attribution or large-scale data systems.
• Domain Knowledge: Deep understanding of the technical challenges in mobile measurement self-attributing networks and the MMP ecosystem.
• Data & AI/ML Proficiency: Proven track record of building data foundations that support complex AI/ML-driven optimization systems.
• Architectural Leadership: Experience designing high-throughput low-latency systems that handle billions of events in a privacy-sensitive manner.

Additional information

• Relocation support is not available for this position
• Work visa/immigration sponsorship is not available for this position

Benefits
At Unity we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.

Please note: Benefits eligibility specific offerings and coverage vary based on the country and employment status.

While specific benefits vary here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health life and disability insurance Commute subsidy Employee stock ownership Competitive retirement/pension plans Generous vacation and personal days Support for new parents through leave and family-care programs Office food snacks Mental Health and Wellbeing programs and support Employee Resource Groups Global Employee Assistance Program Training and development programs Volunteering and donation matching program

Life at Unity
Unity NYSE: U is the worlds leading game engine powering play for more than 3 billion consumers each month. The top mobile games in the world the most played PC indie titles the most innovative console games and virtually all of the top XR and Web Games are developed deployed and grown in Unity. Unity also enables teams across industries like automotive manufacturing and healthcare to design simulate and collaborate in 3D closing the gap between ideas and reality. For more information please visit .

Unity is a proud equal opportunity employer. We are committed to fostering an inclusive innovative environment and celebrate our employees across age race color ancestry national origin religion disability sex gender identity or expression sexual orientation or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers partners and collaborators. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience please fill out this form to let us know.

Pursuant to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

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