Senior Marketing Operations Specialist

InMobi Advertisingis a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150 countries and turns real-time context into business outcomes delivering results grounded in privacy-first principles. Trusted by 30000 brands and leading publishers InMobi is where intelligence creativity and accountability converge. By combining lock screens apps TVs and the open web with AI and machine learning we deliver receptive attention precise personalization and measurable impact.

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Job Title: Senior Marketing Operations Specialist
Department: Global Revenue Services
Reports To: Marketing Operations Manager
Location: Bangalore (Work from Office)

Role Summary

We are seeking a detail oriented Marketing Operations Specialist to manage marketing systems lead processes integrations and performance reporting. This role ensures accurate lead capture scoring routing lifecycle tracking and reliable reporting to support data-driven decisions across Marketing and Sales. The ideal candidate brings strong hands on experience with HubSpot solid integration knowledge and comfort using AI powered tools to improve marketing efficiency preferably within the AdTech or SaaS industry.

Key Responsibilities

• Manage and optimize marketing automation in HubSpot including workflows lists forms and campaign tracking

• Oversee end-to-end lead management including capture scoring lifecycle stages and routing to Sales

• Build and maintain marketing dashboards and reports to track funnel performance and campaign impact

• Ensure CRM data accuracy conduct regular audits and resolve data or sync issues across systems

• Manage integrations between marketing platforms and CRM including troubleshooting data flow and field mapping

• Identify and implement process improvements and automation opportunities

• Leverage AI/LLM tools to enhance lead enrichment segmentation and reporting workflows

• Collaborate with Marketing Sales and RevOps teams to improve lead handoff reporting and operational efficiency

Required Qualifications

• 25 years of experience in Marketing Operations or Marketing Automation

• Strong hands-on experience with HubSpot (Marketing Hub and CRM)

• Strong understanding of lead lifecycle management and funnel stages

• Experience building reports and dashboards for marketing performance

• Strong understanding of system integrations APIs and data sync processes

• Hands on experience using AI or LLM based tools in marketing workflows or automation

• Experience working with reporting platforms such as Google Looker Studio Google Analytics or other BI/reporting tools

• Working knowledge of Salesforce CRM to collaborate effectively with Sales teams

• Experience working in the AdTech or SaaS industry

• High attention to detail and strong problem-solving skills

• Comfortable working with data and reporting tools

Preferred Qualifications

• Experience in high growth B2B technology environments

• Familiarity with automation tools (e.g. n8n Zapier)

• Basic knowledge of data modeling or BI tools

Key Skills & Competencies

• Analytical and data driven mindset

• Strong organizational and documentation skills

• Effective cross functional communication

• Process oriented with a focus on efficiency

• Ability to manage multiple priorities

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