Theatrical Content Manager, Amazon MGM Studios

Amazon MGM Studios is seeking a dynamic Content Manager to join our Theatrical Marketing team. This role will partner with Theatrical Marketing Managers to develop and execute compelling social digital and influencer marketing strategies that drive audience engagement and box office performance for film releases across Mexico.

The ideal candidate blends marketing sociology and storytelling to move at the speed of culture. As a trend decoder and pulse-checker of the creative world you will observe decode and shape the future of how creativity meets community. You will develop strategies that serve as bridges between the culture each films audience(s) lives in and the films campaignensuring every touchpoint feels authentic exciting and resonant.


Key job responsibilities
Social Media Strategy
Craft and implement data-driven social media strategies aligned with global campaign objectives for theatrical releases and owned profiles
Develop innovative digital storytelling and creative concepts with strong cultural relevance
Design comprehensive editorial calendars and amplification strategies for theatrical events
Monitor and leverage emerging trends and consumer behaviours
Coordinate with Marketing and PR teams to maximize campaign impact

Content Strategy & Production
Lead end-to-end content strategy development and implementation
Oversee content production including briefing editing and quality control (including community management)
Manage production schedules and ensure alignment with marketing campaigns
Drive innovation in content formats and platform utilization
Analyse performance metrics and optimize content strategies accordingly
Maintain vendor relationships (agencies freelancers contributors)
Engage and manage agencies social platforms and creative collaborators

Cultural Intelligence & Strategy
Analyse trends memes subcultures and social movements to identify opportunities for title relevance
Strategize on how to enter cultural conversations authentically
Write creative briefs rooted in cultural context that inspire innovative campaign executions

Talent & Influencer Collaborations
Build and manage a network of content creators
Negotiate and execute creator collaborations
Optimize international promotional opportunities
Track and analyse creator performance metrics
Collaborate with social media platforms (existing and emerging) to amplify campaigns and leverage latest technologies

- 5 years of professional experience in content editorial or marketing roles within the theatrical film or entertainment industry
- Demonstrated success developing and managing content strategies across digital and social platforms at global media companies
- Experience using data and metrics to evaluate content performance and optimize for audience engagement
- Experience collaborating with creative marketing and regional teams to deliver content aligned to campaign goals
- Strong knowledge of the local entertainment landscape content consumption trends and cultural nuances relevant to the market
- Experience communicating content plans and performance insights to internal stakeholders

- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process

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