Theatrical Marketing Manager, Amazon MGM Studios

Amazon MGM Studios is seeking a dynamic Marketing Manager to design and implement innovative marketing campaigns for our theatrical releases for Mexico. Reporting to the Head of Theatrical Marketing (Mexico) this role combines analytical prowess with creative vision to develop strategies that drive audience engagement and box office performance.

Youll join a team redefining theatrical marketing bringing major film releases to audiences through strategic collaboration while adapting to evolving audience expectations and media consumption trends.


Key job responsibilities
Strategy & Planning
Lead strategic planning and execution across multiple high-profile theatrical releases
Develop territory-wide marketing strategies and long-term activation roadmaps aligned with global objectives Manage and optimise marketing budgets for assigned titles
Analyse market trends and audience insights to refine campaign positioning
Establish and monitor campaign KPIs and success metrics in collaboration with senior leadership
Drive innovation in audience engagement strategies and emerging technologies

Creative Execution
Lead creative direction across all marketing assets and brand touchpoints
Oversee localization of marketing materials and coordinate with International teams to optimize and customise for local market
Maintain brand consistency while ensuring maximum creative impact
Direct and manage relationships with external creative collaborators

Media & Collaborations
Develop and execute comprehensive strategic media plans spanning traditional digital and emerging platforms for assigned films
Collaborate with media agencies on campaign optimization
Foster strategic brand media and co-promotional collaborations
Align with International Media lead on best practices

Experiential Marketing & Events
Spearhead special projects and events to drive awareness
Manage external agencies and stakeholders in campaign execution

Cross-Functional Leadership
Spearhead campaign development with Content Manager
Coordinate with key stakeholders including distribution PR digital and international teams
Ensure optimal theatrical visibility through distribution channels
Provide creative leadership and inspire innovative solutions


- 5 years of professional marketing experience within the theatrical film or entertainment industry
- Demonstrated success building and executing multiple simultaneous marketing campaigns across paid and organic channels
- Experience using data and metrics to evaluate campaign performance and optimize marketing effectiveness
- Experience collaborating with cross-functional teams including creative PR and regional stakeholders to deliver integrated marketing programs
- Strong knowledge of the local entertainment landscape audience behavior and cultural trends relevant to the market
- Experience communicating marketing plans and results to internal stakeholders and leadership

- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process

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