Principal Product Designer, SIPS
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Job Location:
San Francisco, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Employee Applicant Privacy Notice
Who we are:
Shape a brighter financial future with us.
Together with our members were changing the way people think about and interact with personal finance.
Were a next-generation financial services company and national bank using innovative mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation and were at the forefront. Were proud to come to work every day knowing that what we do has a direct impact on peoples lives with our core values guiding us every step of the way. Join us to invest in yourself your career and the financial world.
The Role
As a Principal Designer you will raise the quality bar ship worldclass member experiences and drive innovation across SoFis SIPS (Save Invest Protect and Spend) ecosystem. Youll set a 1224 month design vision lead with craft and use AIpowered tools to move faster without compromising quality. You influence at the org level while staying handson with the work.
- Lead 01 companylevel big bets from problem framing to shipped MVP and iteration creating stepchange value for SoFi members.
- Turn strategy into clear bets roadmaps and highquality product outcomes.
- Own crosssurface systemlevel experiences that connect SIPS into a coherent delightful member journey.
- Model IC leadership: no direct reports; high influence.
What Youll Do
- Vision and strategy
- Define and socialize a clear design vision and north stars for one or more SIPS domains.
- Translate vision into decision principles experience frameworks and measurable bets.
- Systems and craft
- Architect patterns and systems (tokens components journeys) that scale across web iOS and Android.
- Champion accessibility (WCAG 2.2 AA) privacy/security by design and compliant memberfirst solutions.
- Research and data
- Partner with Research and Data Science to derisk decisions validate value and instrument for learning.
- Use experiments (A/B holdouts guardrails) to improve outcomes with confidence.
- Execution and quality
- Lead from first principles and pixels; run crisp reviews; hold a high bar for detail and polish.
- Unblock ambiguity; simplify complex flows; land productionready work faster with AIassisted build testing and documentation.
- Influence and collaboration
- Build strong partnerships with Product Engineering Compliance Risk Support and Marketing/Ops.
- Mentor senior designers; raise org capability through modeling critique and improved presentation standards.
- AIpowered design
- Be a power user of AIassisted design and research tools (e.g. Figma AI Cursor advanced prototyping content/UX writing assistants codeadjacent tools).
- Establish best practices for prompt design AIaccelerated exploration quick prototyping and documentation with a humanintheloop quality bar.
What Youll Bring
- Track record leading multiteam multiquarter initiatives and shipping at scale across mobile and web.
- Mastery in IA interaction design and visual systems; you sweat details and can teach others how.
- Strong product sense: you frame problems make tradeoffs clear and tie craft to outcomes.
- Comfortable in regulated domains; you partner well with Compliance Risk/Fraud and Security.
- Fluency with experimentation analytics and instrumentation; you measure what you ship.
- Exceptional storytelling and influence with executives and crossfunctional leaders.
- Deep collaboration skills in distributed teams; you bring clarity momentum and calm.
- Tools: Figma and modern prototyping; practical experience with AIpowered design/research tooling.
Even Better
- Fintech or personal finance experience; data visualization at scale; marketplace/ecommerce patterns.
- Systems thinking across platform surfaces and shared services.
Required Experience:
Staff IC
About Company
Why do 10M+ members trust SoFi? Financial solutions for school, marriage, starting a family, home buying, retirement, or whatever’s next. Member FDIC.
