The Role
As a Principal Designer you will raise the quality bar ship worldclass member experiences and drive innovation across SoFis SIPS (Save Invest Protect and Spend) ecosystem. Youll set a 1224 month design vision lead with craft and use AIpowered tools to move faster without compromising quality. You influence at the org level while staying handson with the work.
- Lead 01 companylevel big bets from problem framing to shipped MVP and iteration creating stepchange value for SoFi members.
- Turn strategy into clear bets roadmaps and highquality product outcomes.
- Own crosssurface systemlevel experiences that connect SIPS into a coherent delightful member journey.
- Model IC leadership: no direct reports; high influence.
What Youll Do
- Vision and strategy
- Define and socialize a clear design vision and north stars for one or more SIPS domains.
- Translate vision into decision principles experience frameworks and measurable bets.
- Systems and craft
- Architect patterns and systems (tokens components journeys) that scale across web iOS and Android.
- Champion accessibility (WCAG 2.2 AA) privacy/security by design and compliant memberfirst solutions.
- Research and data
- Partner with Research and Data Science to derisk decisions validate value and instrument for learning.
- Use experiments (A/B holdouts guardrails) to improve outcomes with confidence.
- Execution and quality
- Lead from first principles and pixels; run crisp reviews; hold a high bar for detail and polish.
- Unblock ambiguity; simplify complex flows; land productionready work faster with AIassisted build testing and documentation.
- Influence and collaboration
- Build strong partnerships with Product Engineering Compliance Risk Support and Marketing/Ops.
- Mentor senior designers; raise org capability through modeling critique and improved presentation standards.
- AIpowered design
- Be a power user of AIassisted design and research tools (e.g. Figma AI Cursor advanced prototyping content/UX writing assistants codeadjacent tools).
- Establish best practices for prompt design AIaccelerated exploration quick prototyping and documentation with a humanintheloop quality bar.
What Youll Bring
- Track record leading multiteam multiquarter initiatives and shipping at scale across mobile and web.
- Mastery in IA interaction design and visual systems; you sweat details and can teach others how.
- Strong product sense: you frame problems make tradeoffs clear and tie craft to outcomes.
- Comfortable in regulated domains; you partner well with Compliance Risk/Fraud and Security.
- Fluency with experimentation analytics and instrumentation; you measure what you ship.
- Exceptional storytelling and influence with executives and crossfunctional leaders.
- Deep collaboration skills in distributed teams; you bring clarity momentum and calm.
- Tools: Figma and modern prototyping; practical experience with AIpowered design/research tooling.
Even Better
- Fintech or personal finance experience; data visualization at scale; marketplace/ecommerce patterns.
- Systems thinking across platform surfaces and shared services.
Required Experience:
Staff IC
The RoleAs a Principal Designer you will raise the quality bar ship worldclass member experiences and drive innovation across SoFis SIPS (Save Invest Protect and Spend) ecosystem. Youll set a 1224 month design vision lead with craft and use AIpowered tools to move faster without compromising quality...
The Role
As a Principal Designer you will raise the quality bar ship worldclass member experiences and drive innovation across SoFis SIPS (Save Invest Protect and Spend) ecosystem. Youll set a 1224 month design vision lead with craft and use AIpowered tools to move faster without compromising quality. You influence at the org level while staying handson with the work.
- Lead 01 companylevel big bets from problem framing to shipped MVP and iteration creating stepchange value for SoFi members.
- Turn strategy into clear bets roadmaps and highquality product outcomes.
- Own crosssurface systemlevel experiences that connect SIPS into a coherent delightful member journey.
- Model IC leadership: no direct reports; high influence.
What Youll Do
- Vision and strategy
- Define and socialize a clear design vision and north stars for one or more SIPS domains.
- Translate vision into decision principles experience frameworks and measurable bets.
- Systems and craft
- Architect patterns and systems (tokens components journeys) that scale across web iOS and Android.
- Champion accessibility (WCAG 2.2 AA) privacy/security by design and compliant memberfirst solutions.
- Research and data
- Partner with Research and Data Science to derisk decisions validate value and instrument for learning.
- Use experiments (A/B holdouts guardrails) to improve outcomes with confidence.
- Execution and quality
- Lead from first principles and pixels; run crisp reviews; hold a high bar for detail and polish.
- Unblock ambiguity; simplify complex flows; land productionready work faster with AIassisted build testing and documentation.
- Influence and collaboration
- Build strong partnerships with Product Engineering Compliance Risk Support and Marketing/Ops.
- Mentor senior designers; raise org capability through modeling critique and improved presentation standards.
- AIpowered design
- Be a power user of AIassisted design and research tools (e.g. Figma AI Cursor advanced prototyping content/UX writing assistants codeadjacent tools).
- Establish best practices for prompt design AIaccelerated exploration quick prototyping and documentation with a humanintheloop quality bar.
What Youll Bring
- Track record leading multiteam multiquarter initiatives and shipping at scale across mobile and web.
- Mastery in IA interaction design and visual systems; you sweat details and can teach others how.
- Strong product sense: you frame problems make tradeoffs clear and tie craft to outcomes.
- Comfortable in regulated domains; you partner well with Compliance Risk/Fraud and Security.
- Fluency with experimentation analytics and instrumentation; you measure what you ship.
- Exceptional storytelling and influence with executives and crossfunctional leaders.
- Deep collaboration skills in distributed teams; you bring clarity momentum and calm.
- Tools: Figma and modern prototyping; practical experience with AIpowered design/research tooling.
Even Better
- Fintech or personal finance experience; data visualization at scale; marketplace/ecommerce patterns.
- Systems thinking across platform surfaces and shared services.
Required Experience:
Staff IC
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