Principal Product Designer

The Role

As a Principal Designer you will raise the quality bar ship worldclass member experiences and drive innovation across SoFis SIPS (Save Invest Protect and Spend) ecosystem. Youll set a 1224 month design vision lead with craft and use AIpowered tools to move faster without compromising quality. You influence at the org level while staying handson with the work.

• Lead 01 companylevel big bets from problem framing to shipped MVP and iteration creating stepchange value for SoFi members.
• Turn strategy into clear bets roadmaps and highquality product outcomes.
• Own crosssurface systemlevel experiences that connect SIPS into a coherent delightful member journey.
• Model IC leadership: no direct reports; high influence.

What Youll Do

• Vision and strategy
• Define and socialize a clear design vision and north stars for one or more SIPS domains.
• Translate vision into decision principles experience frameworks and measurable bets.
• Systems and craft
• Architect patterns and systems (tokens components journeys) that scale across web iOS and Android.
• Champion accessibility (WCAG 2.2 AA) privacy/security by design and compliant memberfirst solutions.
• Research and data
• Partner with Research and Data Science to derisk decisions validate value and instrument for learning.
• Use experiments (A/B holdouts guardrails) to improve outcomes with confidence.
• Execution and quality
• Lead from first principles and pixels; run crisp reviews; hold a high bar for detail and polish.
• Unblock ambiguity; simplify complex flows; land productionready work faster with AIassisted build testing and documentation.
• Influence and collaboration
• Build strong partnerships with Product Engineering Compliance Risk Support and Marketing/Ops.
• Mentor senior designers; raise org capability through modeling critique and improved presentation standards.
• AIpowered design
• Be a power user of AIassisted design and research tools (e.g. Figma AI Cursor advanced prototyping content/UX writing assistants codeadjacent tools).
• Establish best practices for prompt design AIaccelerated exploration quick prototyping and documentation with a humanintheloop quality bar.

What Youll Bring

• Track record leading multiteam multiquarter initiatives and shipping at scale across mobile and web.
• Mastery in IA interaction design and visual systems; you sweat details and can teach others how.
• Strong product sense: you frame problems make tradeoffs clear and tie craft to outcomes.
• Comfortable in regulated domains; you partner well with Compliance Risk/Fraud and Security.
• Fluency with experimentation analytics and instrumentation; you measure what you ship.
• Exceptional storytelling and influence with executives and crossfunctional leaders.
• Deep collaboration skills in distributed teams; you bring clarity momentum and calm.
• Tools: Figma and modern prototyping; practical experience with AIpowered design/research tooling.

Even Better

• Fintech or personal finance experience; data visualization at scale; marketplace/ecommerce patterns.
• Systems thinking across platform surfaces and shared services.

Required Experience:

Staff IC