Communications Specialist II or Sr., Advertising

Work Place Flexibility: Onsite

Legal Entity:Entergy Services LLC

*** This is an onsite position in New Orleans LA or Jackson MS. Relocation assistance and sponsorship is not provided. This position will be filled as a Communications Specialist II or III based on the experience and qualifications of the selected candidate. ***

Job Summary/Purpose

The Advertising Specialist will partner with our internal creative team and agency of record to plan develop and execute high-impact advertising campaigns that elevate Entergys brand drive audience engagement and deliver measurable business results. This roledemands strong project management skills to orchestrate multiple campaigns coordinate cross-functional teams and external partners manage timelines and deliverables and ensure seamless execution from concept to completion all while optimizing performance and maximizing return on investment (ROI).

Job Duties/Responsibilities

• • Developexecuteand manageintegrated advertising campaigns across digital social media print TV radio out-of-home and emerging channels aligned with business objectives.

    Conduct and oversee market research (in partnership with research vendors) to define target audiences uncover market trends and analyze competitor activity.

    Collaborate with copywriters designers videographers and other creatives to produce engaging ad content including copy visuals video and multimedia assets.

    Plan and execute media buys selecting optimal channels (e.g. Google Ads Meta LinkedIn programmatic traditional media) and negotiating placements for maximum reach and efficiency.

    Manage advertising budgets tracking spend and ensuring campaigns deliver strong ROI while staying within financial guidelines.

    Monitor campaign performance using tools such as Google Analytics platform-native dashboards and third-party trackers; measure key metrics (impressions CTR conversions etc.).

    Optimize campaigns in real time based on data insights to improve effectiveness and ROI.

    Maintain brand consistency across all advertising materials in line with company guidelines and messaging.

    Partner with internal stakeholders to align advertising with broader company strategies.

    Prepare and present clear actionable performance reports and recommendations to leadership and stakeholders.

    Stay current on advertising trends new platforms technologies and best practices to keep campaigns innovative and effective.

Minimum Requirements

Minimum education required of the position

• • Bachelors degree in Marketing Advertising Communications Business or a related field.

Minimum experience required of the position

• • 47 years of progressive experience in advertising digital marketing or a related role.

Minimum knowledge skills and abilities required of the position

• • Deep knowledge of advertising principles media planning and buying across digital and traditional channels.

    Hands-on proficiency with major digital advertising platforms (Google Ads Meta Ads Manager LinkedIn Campaign Manager programmatic DSPs).

    Strong analytical skills with the ability to interpret data identify insights and drive optimization decisions.

    Excellent written and verbal communication skills with experience collaborating across teams and presenting to stakeholders.

    Creative mindset with proven ability to develop innovative campaign concepts.

    Solid understanding of SEO SEM and paid social strategies.

    Proven project management skills including the ability to lead multiple concurrent campaigns manage timelines prioritize tasks and coordinate deliverable across stakeholders.

    Preferred Skills

    Experience with analytics and attribution tools beyond basic platforms (e.g. Google Data Studio/Looker Tableau or similar).

    Working knowledge of design tools (Adobe Creative Suite) or experience directing creative production.

    Familiarity with project management tools.

    Prior work in the energy utilities or regulated industry is a plus.

    Key Competencies

    Exceptional attention to detail and organizational skills.

    Ability to manage multiple campaigns and priorities in a fast-paced environment while consistently meeting deadlines.

    Data-driven approach with a focus on measurable results and continuous improvement.

    Adaptability to evolving market trends consumer behavior and advertising technologies.

#LI-TR1

#LI-ONSITE

Primary Location: Louisiana-New OrleansLouisiana : New Orleans
Mississippi : Jackson
Job Function: All Other Jobs
FLSA Status: Professional
Relocation Option: No Relocation Offered
Union description/code: NON BARGAINING UNIT
Number of Openings: 1
Req ID: 122389
Travel Percentage:Up to 25%

An Equal Opportunity Employer Minority/Female/Disability/Vets. Please click here to view the EEI page or see statements below.

EEO Statement:The Entergy System of Companies provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex gender sexual orientation gender identity or expression national origin age disability genetic information marital status amnesty or status as a protected veteran in accordance with applicable federal state and local laws. The Entergy System of Companies complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including but not limited to recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

The Entergy System of Companies expressly prohibits any form of unlawful employee harassment based on race color religion sex gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of the Entergy System of Company employees to perform their expected job duties is absolutely not tolerated.

Accessibility:Entergy provides reasonable accommodations for online applicants. Requests for a reasonable accommodation may be made orally or in writing by an applicant employee or third party on his or her you are an individual with a disability and you are in need of an accommodation for the recruiting process please clickhereand provide your name contact number the accommodation requested and the requisition number that you are requesting the accommodation for. Employee Services will contact you regarding your request.

Additional Responsibilities:As a provider of essential services Entergy expects its employees to be available to work additional hours to work in alternate locations and/or to perform additional duties in connection with storms outages emergencies or other situations as deemed necessary by the company. Exempt employees may not be paid overtime associated with such duties.

Know Your Rights: Workplace Discrimination is Illegal

The non-confidential portions of the affirmative action program for individuals with disabilities and protected veterans shall be available for inspection upon request by any employee or applicant for employment. Please to schedule a time to review the affirmative action plan during regular office hours.

WORKING CONDITIONS:
As a provider of essential services Entergy expects its employees to be available to work additional hours to work in alternate locations and/or to perform additional duties in connection with storms outages emergencies or other situations as deemed necessary by the company. Exempt employees may not be paid overtime associated with such duties.

Please note: Authorization to work in the United States is a precondition to employment in this position. Entergy will not sponsor candidates for work visas for this position.