B2B Field Marketing Manager
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Job Location:
Monthly Salary:
Posted on:
13 hours ago
Vacancies:
1 Vacancy
Job Summary
Internally known as a Growth Marketing Manager this is a hands-on field and ABM marketing role for someone who thrives at the intersection of sales and marketing. You will own the local market execution of integrated campaigns ABM programs and events across Nearmaps core verticals covering the full spectrum from mid-market through to enterprise accounts.
You will work directly alongside Commercial and Enterprise Account Executives to build pipeline generate qualified opportunities and accelerate sales velocity. This role has clear accountability to pipeline and ARR growth with local execution that aligns with and amplifies Nearmaps global go-to-market strategy.
What Youll Do
Campaign Management & Field Execution
- Lead integrated multi-channel campaigns that drive awareness engagement and conversion across target verticals
- Own the end-to-end ABM program for priority accounts building personalised engagement paths across mid-market and enterprise segments
- Plan and execute field marketing activities including events roundtables and industry sponsorships that directly support pipeline goals
- Partner with global digital content and brand teams from brief through to execution
Sales Partnership & Pipeline Accountability
- Work closely with Commercial and Enterprise Account Executives as their dedicated marketing partner translating territory plans into actionable marketing activity
- Create outbound cadences and sales-ready assets that enable the team to open and progress opportunities
- Contribute directly to Sales Accepted Lead targets with a focus on quality conversion and pipeline impact
Performance & Marketing Operations
- Manage budget with a clear focus on ROI funnel visibility and campaign efficiency
- Collaborate with Marketing Operations and Digital Marketing to ensure data accuracy attribution and performance optimisation
- Apply a continuous optimisation mindset across all programs using tools including 6Sense Marketo and Salesforce
Qualifications :
- 5 to 7 years in B2B marketing with demonstrated progression across field marketing demand generation or growth marketing roles
- Proven track record building and executing integrated campaigns that deliver measurable pipeline and revenue results
- Hands-on ABM experience across both mid-market and enterprise accounts ideally using tools such as Demandbase or 6Sense
- Strong sales partnership experience comfortable sitting in sales meetings building territory plans and being held accountable to pipeline metrics
- Experience managing events and field marketing activations as part of a broader campaign mix
- Proficiency with Marketo Salesforce and
- Comfortable working across global teams and time zones
Bonus points for:
- Experience in SaaS geospatial technology or enterprise software
- Multi-market or international campaign experience
- Background in insurance construction or government verticals
Additional Information :
Why Nearmap
- High-impact role with direct visibility on pipeline and revenue
- Work alongside a collaborative global marketing team with strong brand content and digital support behind you
- Be part of a company redefining how industries use location intelligence
- Flexible hybrid working environment
Some of our benefits
Nearmap takes a holistic approach to our employees emotional physical and financial wellness. Some of our current benefits include:
- Quarterly wellbeing day off - Four additional days off a year as your YOU days
- Access to LinkedIn Learning
- Team Hackathons and Pitch-fests
- Wellbeing and technology allowance
- Annual flu vaccinations
- Nearmap subscription (of course!)
- Stocked kitchen with access to all the sustenance you need
- In-office Lunch every Tuesday and Thursday at our Sydney CBD office
- Showers available for anyone cycling to work or lunchtime gym-goers!
Working at Nearmap
We move fast and work smart; often wearing multiple hats. We adapted to remote working with ease and are continually looking at ways to improve. Were proud of our inclusive supportive culture and maintain a safe environment where everyone feels a sense of belonging and can be themselves.
Nearmap is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
If you can see yourself working at Nearmap and feel you have the right level of experience we invite you to get in touch.
Watch some of our videos and find out more about what a day in the life at Nearmap looks like.
Key Skills
- Time Management
- Construction Experience
- Managed Care
- Management Experience
- Microsoft Outlook
- Utilization Management
- Case Management
- Pediatrics Experience
- Salesforce
- Relationship Management
- Leadership Experience
- Supervising Experience
About Company
The sky's not the limit at Nearmap. Nearmap is the Australian-founded, global tech pioneer innovating the location intelligence game. Customers rely on Nearmap for consistent, reliable, high-resolution imagery, insights, and answers to create meaningful change in the world and propel ... View more
