Product Manager, Digital Experiences

As Product Manager Digital Experiences you will help create the next generation of AI-powered digital experiences at Mattel.

This role is responsible for defining and executing the product vision strategy and roadmap for a set of AI-centered digital experiences from concept through launch and live operations. These experiences represent a core business within Mattel Digital Studios focused on delivering meaningful consumer value deep brand engagement and sustainable commercial performance.

What Your Impact Will Be: 

You will work closely with cross-functional partners across engineering design data production brand and marketing to turn emerging AI capabilities into joyful playful and responsible consumer experiences. The ideal candidate is a hands-on product leader who thrives in ambiguity blends creative instincts with analytical rigor and is excited to shape how AI can enhance how consumers experience Mattels brands.

Responsibilities

Own the product vision strategy and roadmap for AI-centered digital experiences from concept through launch and live operations.

Identify opportunities where AI can meaningfully enhance creativity personalization and storytelling in ways that deepen how consumers engage with and experience Mattels brands.

Lead the end-to-end product lifecycle translating vision into clear requirements prioritized roadmaps and high-quality consumer experiences.

Define consumer-facing AI behaviors interactions and experience principles in partnership with design engineering and data science teams.

Collaborate with Producers Designers Engineers and external development partners to deliver scalable market-ready digital products.

Use consumer insights analytics and performance data to inform prioritization iteration and ongoing optimization.

Define and own product success metrics across engagement retention and commercial performance.

Partner with Legal Trust & Safety Privacy and Brand teams to ensure AI-powered experiences meet Mattels standards for child safety data protection and ethical use.

Embed appropriate safeguards consent flows and content guardrails into AI-centered digital experiences.

Communicate product progress risks and performance clearly to stakeholders and leadership.

Advocate for the consumer experience ensuring products deliver meaningful engagement brand connection and business value.

Qualifications :

What Were Looking For: 

• 3 years of experience in product management ideally within digital products publishing interactive experiences or consumer technology.
• Proven experience shipping and operating customer-facing digital products from concept through launch.
• Strong product management fundamentals including roadmap ownership requirements definition and end-to-end lifecycle management.
• Experience working cross-functionally with creative technical and business teams.
• Comfort collaborating with engineering and data science teams on AI-powered features and systems.
• Experience with AI-driven products systems or features strongly preferred.
• A data-driven mindset with the ability to translate consumer insights and analytics into actionable product decisions.
• Excellent communication skills with the ability to clearly articulate product vision tradeoffs and outcomes to both technical and non-technical stakeholders.
• Familiarity with Agile development processes and tools (e.g. Jira Confluence).
• Experience working on kids & family products entertainment or brand-led digital experiences is a plus.
• Bachelors degree in Computer Science Engineering Product Management or a related field.
• Advanced degree (MBA MS or equivalent) a plus.
• Passion for innovation technology and creating exceptional consumer and brand experiences.

*The pay range is indicative of projected hiring range however base pay will be determined based on a candidates work location skills and experience. Mattel offers competitive total pay programs comprehensive benefits and resources to help empower a culture where every employee can reach their full potential. 

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattels Talent Community and start receiving exciting updates about our company our employees and our culture. Also interested in signing up for job alerts Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth optimism and wellbeing where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility our focus is to optimize performance and drive connection for moments that matter.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy

Remote Work :

No

Employment Type :

Full-time