Senior Manager, Digital and Guest Analytics

Position Summary  

The Senior Manager Digital & Guest Analytics supports the growth of Aspen Ones digital and ecommerce channels and advances enterprise digital strategy across ski hospitality and retail businesses. This senior individual contributor leads business analytics efforts including dashboard development performance analysis and automated reporting while leveraging CDP and Customer Data Warehouse data to drive guest segmentation and personalization. The role connects digital marketing ecommerce sales and retail performance metrics into clear actionable insights that enhance the end-to-end guest journey. As the owner of the digital analytics roadmap this position balances recurring reporting with deeper analysis to advance analytics maturity. Serving as a trusted partner to Digital Marketing Marketing IT and business leadership the Senior Manager translates complex data into executive-ready insights and oversees vendors and contractors to ensure high-quality delivery. This position reports to the Senior Director of Data and Digital Engineering. 

The salary range for this position is $89000 to $124500. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus. 

Job Posting Deadline 
Applications for this position will be accepted until March 31 2026.

Essential Job Functions/Key Job Responsibilities 

Digital Analytics Roadmap & Leadership 

• Develop and manage the digital and guest analytics roadmap aligning analytics priorities to business and digital strategy 
• Define and evolve key performance indicators (KPIs) across digital marketing ecommerce and guest engagement 
• Serve as an analytics advisor by translating complex data into clear actionable insights for leadership while establishing best practices for analytics intake prioritization and delivery across teams. 

Business Digital & Ecommerce Analytics 

• Partner with cross-functional teams (digital marketing ecommerce IT product business unit (BU) marketing) to ensure Key Performance Indicators (KPIs) are clear actionable and aligned to business goals while providing analytics needs by channel 
• Serve as key contributor to the digital monthly business reviews report in support of the digital team by providing reporting with accurate data context and insights that explain performance trends and drivers. 
• Create and work with engineering and business teams to implement a plan for growing digital and guest analytics maturity through automated reporting ongoing tracking of core KPIs and connecting ad-hoc analysis to business objectives 
• Develop maintain and automate ecommerce and digital marketing dashboardsincluding funnel reporting and annual demand forecastingwhile establishing digital reporting best practices and delivering recurring ad hoc and executive-level insights to inform operational and strategic decision-making. 
• Conduct ongoing analysis surrounding ecommerce digital marketing acquisition/retention lifetime value (LTV) customer journeys funnel analysis etc. 
• Apply analytical techniques such as cohort analysis segmentation and advanced models (e.g. RFM) to deepen understanding of customer behavior and performance trends. 
• Support experimentation and performance optimization efforts including A/B testing measurement and post-test analysis. 

Customer Data Platform (CDP) & Guest Insights 

• Serve as the CDP subject matter expert and administrator by managing vendor relationships training internal users proactively mining guest data for actionable insights and building and refining guest segments that support retention loyalty marketing campaigns and targeted engagement strategies across ski hospitality and retail for Aspen One. 
• Support campaign measurement and A/B testing providing post-campaign insights and recommendations 
• Partner with digital and ecommerce leads to align data insights with personalization and recognition strategies 
• Contribute to a culture of data-driven decision-making across all guest-facing lines of business 
• Lead projects to support advanced analytics capabilities such as RFM modeling cohort and persona analysis LTV modeling and churn analysis. 

Vendor & Contractor Management 

• Define scopes of work prioritize deliverables and ensure alignment to business objectives 
• Manage day-to-day relationships with analytics CDP and measurement vendors by overseeing work delivery quality and budgets and evaluating vendor capabilities to identify opportunities that improve analytics outcomes. 
• Other duties as assigned 

Qualifications :

Education & Experience Requirements  

• Bachelors degree or equivalent experience in Analytics Marketing Analytics Business Intelligence MIS Economics or a related field 
• 5 years of experience in digital analytics marketing analytics customer insights or a related role required 
• 2 years of People Leadership Experience required  
• Experience owning analytics initiatives end-to-end in a cross-functional environment 

Knowledge Skills & Abilities   

• Advanced proficiency in Google Analytics (GA4) and Looker Studio (or similar BI tools) 
• Strong experience building and maintaining automated scalable reporting 
• Hands-on experience with Customer Data Platforms (CDPs) or CRM platforms (e.g. Lexer Salesforce Marketing Cloud Adobe Amperity) 
• Proficient knowledge in developing and executing business strategies that align with the companys long-term goals 
• Working knowledge of SQL for light to moderate querying of the Customer Data Warehouse 
• Strong curiosity and problem-solving mindset; ability to dig into data independently identify meaningful insights and connect them to business impact 
• Excellent communication skills and ability to present insights to senior stakeholders 
• Proven ability to manage multiple priorities in a fast-paced environment 
• Demonstrated foresight and ability to plan develop and execute an analytics roadmap to mature the organizations analytics capability over time 
• Ability to earn trust and respect from project stakeholders and influence decisions that need to be made to make projects successful 
• Ability to build strong trusted relationships across Digital Marketing Marketing IT Product and business teams 
• Experience managing vendors and contractors 
• Ability to effectively intake plan and prioritize work across multiple business teams data domains and technology platforms  
• Ability to communicate insights clearly to both technical and non-technical audiences  
• Ability to influence decisions through data insight and thoughtful recommendations  
• Ability to champion a culture of data-driven decision-making across guest-facing teams 

Additional Information :

Work Environment & Physical Demands

• Ability to stand type and sit at desk/computer for most of the work shift executing repetitive movements  
• No adverse or hazardous conditions 
• Not required but preferred to be able to occasionally lift push or pull 25 lbs. individually or with assistance 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One Aspen Snowmass Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process please contact Human Resources at .         

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties responsibilities and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.

Aspen One is an equal opportunity employer (Minority/Female/Disabled/Veteran). At Aspen One inclusion equity and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience we embrace and celebrate the unique experiences perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. Aspen One strives to foster an environment where our employees feel respected valued and empowered and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.

For an overview of Aspen One Companys benefits and other compensation visit One participates in E-Verify.

E-Verify & Right to Work Poster

Remote Work :

No

Employment Type :

Full-time