Marketing Analyst
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Job Location:
Charlotte, VT - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Marketing Analyst
Charlotte NC
Commercial Credit Group Inc (CCG) is an independent national commercial equipment finance and leasing company focused on purchase money and refinance transactions in the construction fleet transportation waste/environmental and machine tool industries. CCG does equipment financing different than any other lender. We consider the character collateral and cash flow of the borrower to make our credit decisions often allowing us to lend money when a bank or captive lender wont. We realize there are ebbs and flows to the business and take the time to listen to the customers stories. Headquartered in Charlotte NC CCG has made NCs Mid-Market Fast 40 List for the 12th time.
CCG is seeking a Marketing Analyst. This individual will be responsible for providing data-driven insights into our customer information industry and market data and marketing program/campaign effectiveness. You will support the marketing and sales teams by analyzing customer and sales data to aid in customer segmentation customer targeting win/loss analysis lead trafficking market share analysis and provide insights into and recommendations for marketing activity and content effectiveness. This position reports to the VP Marketing.
This role is onsite and based out of our Charlotte North Carolina office.
Responsibilities:
- Performance Measurement & Reporting
- Track and report on marketing performance across key channels (email paid media website content).
- Identify opportunities to improve marketing program effectiveness.
- Build and maintain dashboards and recurring reports for leadership and internal teams.
- Analysis & Insights
- Develop customer insights based on interpretation of quantitative customer data including industry information geographic information customer demographics sales data etc.
- Provide written and oral presentations of findings insights analysis and recommendations.
- Perform market share analysis and competitor analysis.
- Data Management & Tools
- Use APIs to integrate data sets between software programs.
- Help the marketing team integrate AI tools into marketing and customer insights workflows.
- Analyze and cleanse 3rd-party prospect lists.
- Maintain data accuracy across CRM marketing automation and analytics platforms.
- Develop and maintain reporting of key metrics.
- Strategic Support
- Assist with audience segmentation and targeting recommendations.
- Translate complex data into clear actionable recommendations.
Qualifications:
- 2-5 years of data analytics experience.
- Proficient with statistical functions software and databases ex. Power BI Java Script SQL Report Builder pivot tables.
- Experience with marketing tools Google Analytics CRM marketing automation tools.
- Effective oral written and presentation/communication skills.
- Strong interpersonal skills as the position interacts with senior sales management and the marketing team.
- Ability to think analytically creatively and strategically.
- Proficient in Microsoft Office Word Excel PowerPoint Outlook.
Preferred Qualifications:
- Bachelors Degree in Statistics or Business Administration.
- Knowledge of HubSpot Marketo or Salesforce.
- B2B marketing experience.
For more information please visit us at . Interested candidates should send a resume and cover letter to
Required Experience:
IC
Key Skills
- Loyalty Marketing
- Marketing
- Google Analytics
- Pardot
- Attribution Modeling
- Pivot tables
- Salesforce Marketing Cloud
- Data Visualization
- Tableau
- Customer Segmentation
- Market Research
- Analytics
About Company
Commercial Credit Group is a heavy equipment financing company that tailors solutions for construction, manufacturing, transportation & waste businesses.
