Head of Digital Marketing
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Job Location:
Monthly Salary:
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Part of the Hayleys Group Hayleys Leisure PLC includes The Kingsbury Hotel in Colombo and the various properties around the island under Amaya Resorts & Spas and the Boutique Collection by Amaya. As part of this team you would be contributing to the growth and expansion of the sector while innovatively promoting the work of the talented teams at each property. Join us for a unique and exciting experience. Our team at Hayleys Leisure PLC Colombo 01 is on the lookout for an experienced individual to fill the available positions mentioned below:
Head of Digital Marketing
Scope
Develop and execute the Groups digital commerce and online revenue strategy across all properties.
Drive growth in direct bookings through brand websites and booking engines.
Oversee website experience (UX/UI) SEO SEM paid media and Conversion Rate Optimization (CRO) initiatives.
Monitor digital performance including ROI customer acquisition cost (CAC) revenue attribution and overall channel contribution.
Lead digital reporting forecasting budgeting and performance analytics.
Collaborate closely with Revenue Sales Marketing and Operations teams to align digital strategy with commercial objectives.
Requirements
A Bachelors Degree in Marketing Digital Commerce Hospitality Management IT or a related field.
Eight to ten years of progressive experience in hotel e-commerce digital marketing or digital revenue management preferably at Group or cluster level.
Strong expertise in digital marketing ecosystems including analytics (GA4) paid media platforms (Google Ads Meta)
SEO tools CRO methodologies and performance dashboarding.
Proven experience managing booking engines OTA platforms electronic distribution systems and Property Management Systems (PMS) with a strong understanding of direct channel optimization.
Working knowledge of website CMS platforms digital tracking implementation (tags pixels schema) and basic web technologies combined with an understanding of data privacy and cybersecurity standards.
Strong analytical commercial and strategic leadership capabilities with the ability to convert insights into revenue growth.
Required Experience:
Director
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
Hayleys is the leading conglomerate in Sri Lanka with over 140 years of heritage and diversified subsidiaries in various businesses and investments in Sri Lanka.
