Let's begin! Assistant Director Marketing (Field Marketing)

At Moodys we unite the brightest minds to turn todays risks into tomorrows opportunities. We do this by striving to create an inclusive environment where everyone feels welcome to be who they arewith the freedom to exchange ideas think innovatively and listen to each other and customers in meaningful ways. Moodys is transforming how the world sees risk. As a global leader in ratings and integrated risk assessment were advancing AI to move from insight to actionenabling intelligence that not only understands complexity but responds to it. We decode risk to unlock opportunity helping our clients navigate uncertainty with clarity speed and confidence.

If you are excited about this opportunity but do not meet every single requirement please apply! You still may be a great fit for this role or other open roles. We are seeking candidates who model our values: invest in every relationship lead with curiosity champion diverse perspectives turn inputs into actions and uphold trust through integrity.

Skills and Competencies

• 47 years in field marketing marketing strategy go-to-market (GTM) content or product marketing roles
• Experience aligning regional teams with global marketing organizations and strategic mindset with the ability to influence without owning execution
• Strong content creation and message localization skills
• Experience in B2B enterprise financial services or professional services partnering with sales and subject matter experts and working within a global matrixed organization
• Understanding of integrated marketing and demand-generation concepts
• Excellent communication presentation and cross-functional collaboration skills
• Familiarity with ABM event strategy and content design principles and ability to translate complex information into high-impact regional messaging
• Basic understanding of artificial intelligence concepts with curiosity and enthusiasm for learning how AI tools can be used to improve processes and drive efficiency. Interest in exploring AI systems and a willingness to develop awareness of responsible AI practices including risk management and ethical use

Education

• Bachelors degree in Marketing Business Communications or a related field

Responsibilities
The Field Marketing Manager plays a strategic role in shaping how global marketing strategy is translated into regionally relevant content and engagement. This role partners closely with global segment teams sales and central event teams to ensure that messaging programs and campaigns resonate locallysupporting pipeline brand visibility and customer engagement without directly managing event execution.

• Regional Strategy & GTM Alignment
  • Develop regional field marketing strategies that align with global segment priorities sales needs and marketing objectives
  • Localize global campaigns messaging and content to ensure relevance for customers industries and markets in the region
  • Provide insights from the region back into global teams to influence future content messaging and GTM motions
• Campaign Enablement & Localization
  • Partner with product marketing and segment teams to ensure messaging accuracy and local market fit. Ensurepresentations case studies event narratives talk tracks whitepapers or short-form materialshave resonance in the region
  • Support sales enablement with access to assets and materials tailored to priority sectors
  • Champion local customer advocacy and employee advocacy programs
• Support Event Strategy
  • Collaborate with local event lead and central events teams to shape MA event strategy for the regionincluding event themes audience targeting content direction and speaker guidance
  • Support the local events lead with the execution of MR (Moodys Ratings) programs as needed ensuring alignment with regional event strategy and local market requirement
  • Provide regional insight to determine event selection prioritization and expected audience value
  • Ensure event content aligns with global narratives while being locally relevant
  • Support post-event processes such as messaging for follow-ups content repurposing and insights for future planning
• Demand & Account Strategy Support
  • Support integrated marketing programs that activate demand in priority sectors or target accounts in coordination with global segment teams
  • Guide ABM initiatives by providing local customer insights competitive intelligence and localized messaging
  • Work closely with sales to align on pipeline gaps and influence marketing activities to support high-value opportunities
• Lead Management & Pipeline Acceleration
  • Own lead flow execution including scoring routing and enrichment with Marketing Ops & Sales Ops
  • Ensure leads flow smoothly through the lifecycle MQL Opportunity
  • Develop nurture programs designed to improve lead velocity and pipeline quality
  • Support post event follow up including automated communications and nurture workflows
  • Manage lead capture enrichment routing and triage from events to ensure timely sales follow up
  • Orchestrate post event engagement journeys to drive lead progression
• Stakeholder Management & Cross-Functional Collaboration
  • Partner with global segment marketing product marketing comms and central events to align plans messaging and content
  • Serve as the regional marketing voice within global discussions sharing insights and local requirements
  • Maintain strong relationships with regional sales leaders to drive tight alignment on priorities and outcomes
• Measurement & Reporting
  • Monitor performance of campaigns and event strategies within territory
  • Provide regular reporting on marketing contributions to awareness engagement and influenced pipeline
  • Recommend adjustments to strategy based on data and market feedback

About the team
Join a dynamic and collaborative marketing team that drives strategic initiatives across the APAC region. Youll work closely with global stakeholders and regional experts to shape impactful campaigns and events that elevate Moodys brand presence and accelerate business growth. The team values innovation inclusion and continuous learningoffering a supportive environment where your ideas and contributions make a real difference.

Moodys is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability protected veteran status sexual orientation gender expression gender identity or any other characteristic protected by law.

Candidates for Moodys Corporation may be asked to disclose securities holdings pursuant to Moodys Policy for Securities Trading and the requirements of the position. Employment is contingent upon compliance with the Policy including remediation of positions in those holdings as necessary.