Assistant Performance Marketing Manager

Were on the lookout for individuals who are passionate about fashion think outside the box and have an eye for innovation.

Unleash your potential with us and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.

We are seeking a highly strategic data-driven Assistant Manager of Digital Performance Marketing to lead the customer acquisition and retention roadmap for . This leadership role goes beyond daily channel management; you will own the overarching performance media mix forecast multi-channel budgets and architect data solutions to drive sustainable business growth. You will guide junior team members and partner closely with cross-functional teams to ensure digital advertising efforts seamlessly intersect with our commercial UX and brand objectives.

KEY RESPONSIBILITIES

Strategic Planning & Media Mix Ownership

• Develop own and execute the comprehensive full-funnel performance marketing strategy across Meta Google Ads (SEM Display Performance Max) TikTok and emerging channels.
• Define target KPIs (Blended ROAS CAC LTV) and translate business goals into actionable media plans.

Budget & Forecasting

• Own the multi-channel digital marketing budget.
• Forecast spend model ROI scenarios and dynamically reallocate funds across platforms and regions to maximize total ecommerce profitability and efficiency.

Advanced Analytics & Reporting

• Lead the translation of complex campaign data into strategic business insights.
• Build maintain and analyze clear executive dashboards (using tools like Excel Looker Studio or Power BI) to provide deep-dive analysis into full-funnel performance customer acquisition costs and channel attribution.

CDP & Retention Strategy

• Leverage Customer Data Platforms (CDP) to build advanced audience segmentation.
• Drive the strategy for highly personalized automated marketing flows that increase customer retention and lifetime value.

Creative Strategy & Direction

• Act as the strategic bridge between data and design.
• Provide data-backed creative direction and comprehensive briefs to the Content and Creative teams establishing a continuous feedback loop to optimize assets for conversion.

Testing & UX Integration

• Design and govern a robust continuous testing framework (A/B and multivariate) across ad creatives audiences and site landing pages.
• Partner with ecommerce teams to ensure a seamless UX from ad click to checkout.

AI & Workflow Automation

• Leverage generative AI and platform-native machine learning (e.g. Meta Advantage Google PMax ChatGPT or Claude) to accelerate data analysis generate copy variations and streamline daily operational workflows.

Affiliate & Partnership Leadership

• Drive the strategic roadmap for the Affiliate Marketing program.
• Negotiate commission structures onboard high-tier networks and cultivate top-performing partnerships to drive incremental revenue.

Team Mentorship & Leadership

• Mentor and guide junior digital marketing executives.
• Elevate the teams capabilities from basic operational execution to strategic business-first thinking.

Executive Reporting

• Present strategic performance reviews market trends and competitive analyses to senior management and key stakeholders framing data around high-level commercial impact.

REQUIREMENTS

• Degree in Marketing Business Analytics or a related field with a minimum of 5 years of hands-on experience in performance marketing and media buying preferably within the fashion retail or ecommerce sector.
• Demonstrated leadership experience in guiding mentoring and managing digital marketing teams with a proven track record of elevating team capabilities and fostering a collaborative business-first culture.

• Advanced technical expertise in the Meta Ads ecosystem and Google Ads.
• Proven track record of managing significant ad budgets and successfully scaling accounts profitably.
• Strong ability to translate complex digital metrics into clear business strategies.
• A must to have deep expertise in Google Analytics (GA4) native ad platform reporting and Excel.
• Comfortable with data visualization tools (like Power BI or Looker Studio) to track full-funnel performance.
• Forward-thinking mindset with demonstrated experience using AI tools to enhance productivity.
• Ability to prompt effectively to extract data insights brainstorm strategic angles or optimize digital ad copy.
• Deep understanding of ecommerce strategy customer journey mapping and UX principles.
• Experience integrating and utilizing Customer Data Platforms (CDP) is highly advantageous.
• Collaborative team player with excellent stakeholder management skills.
• Proven ability to influence cross-functional teams (Creative IT Merchandising) and present complex strategies clearly to senior management.
• A keen sense of fashion an interest in styling and a passion for the industry.
• A vibrant proactive problem-solving attitude that thrives in a fast-paced retail environment.
• Knowledge in Salesforce and/or Microsoft Power Platform is a strong plus.

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