Sr. Director Brand Marketing
Share
Job Location:
Quincy, WA - USA
Monthly Salary:
Not Disclosed
Posted on:
6 days ago
Vacancies:
1 Vacancy
Job Summary
About Us
At we believe our associates should be seen valued and celebrated. We support the advancement of our associates by harnessing their unique contributions to grow and improve and our success is guided by a culture that values keeping it simple and making it matter. is an equal opportunity employer and is committed to providing an inclusive and professional workplace free from discrimination and harassment. All employment decisions at are based solely upon business needs job requirements and individual qualifications without regard to race color religion sex pregnancy and pregnancy related conditions gender identity gender expression national origin sexual orientation sexual and reproductive health decisions age marital status disability genetic information military or veteran status or any other legally protected provides reasonable accommodation to qualified individuals in accordance with applicable laws. If you need to inquire about an accommodation to assist with completing the application process please email.
Overview
is entering an exciting new chapter and were looking for a visionary Senior Director Brand Marketing to help shape it. This is a rare opportunity to lead a beloved womens apparel brand through its next evolution expanding our reach to new audiences while deepening brand love with our loyal customers.
Reporting to the SVP of Marketing & Customer Experience this leader will oversee a talented team and serve as the driving force behind our brand storytelling marketing expression and customer engagement strategy.
Responsibilities
Brand Stewardship & Identity
- Own and evolve the brand strategy including positioning brand pillars voice visual identity and core creative assets.
- Partner closely with our internal creative agency to bring the brand to life across every touchpoint.
Seasonal GTM Planning & Storytelling
- Translate product and brand priorities into effective and innovative integrated marketing campaigns.
- Lead seasonal briefing crosschannel activation and the execution of brand moments and activations (in partnership with external agencies when needed).
Branded Channel Ownership
- Oversee organic social media strategy content creation and community engagement to grow followership and strengthen brand perception.
- Lead our influencer marketing strategy ensuring content is authentic relevant and aligned with brand goals.
Philanthropy & Purpose
- Steward The Compassion Fund a 20 year program that has contributed more than $20M to womens causes.
- Expand the visibility scale and impact of this signature program across customers associates and partner organizations.
Customer & Market Insights
- Build and execute a comprehensive customer insights roadmap including qualitative and quantitative research.
- Identify new market opportunities and emerging customer needs to fuel brand and business growth.
Retail Marketing
- Drive awareness and excitement for new store openings and instore events.
- Create memorable experiences that celebrate our best customers and welcome new ones into the brand within our stores.
Brand Marketing Strategy & Planning
- Own the brand marketing budget investment strategy and KPI framework.
- Develop and execute annual and seasonal brand marketing plans that drive awareness engagement traffic and trial.
Benefits Tailored for You.
- Bonus eligible and flexible hybrid work arrangements.
- 401(k) retirement plan with discretionary match and tuition reimbursement.
- Medical dental vision company paid LTD/STD and generous amount of paid time off.
- Office includes amenities such as a café fitness center free parking and Red Line shuttle.
- Generous associate discount; group discounts on auto pet and homeowner insurance.
- Discount Marketplace for travel consumer products food auto buying etc.
- Associate resource groups.
Qualifications
- 10 years of experience in brand marketing with increasing leadership responsibility and team management.
- Deep understanding of the apparel fashion or beauty industries including trends and innovation.
- Proven track record developing and executing integrated marketing campaigns that drive measurable results.
- Strong brand leadership with the ability to build protect and evolve brand identity and voice while delivering business impact.
- Exceptional cross-functional collaborator who can influence and align creative product design agency and executive partners.
- Experience building and optimizing processes to improve efficiency output and team effectiveness.
- Scrappy resourceful leader with a bias for action who inspires high performance clarity and creativity.
Our Brand
At were redefining what it means to dress and live with ease. As a women-led Boston-based lifestyle brand with 200 stores nationwide we design thoughtful inspired apparel and accessories that celebrate the totality of all women. Were entering an exciting chapter of growth expanding our footprint reaching new customers and deepening long-standing relationships. Were seeking bold thinkers and doers to join us. With competitive pay and benefits a supportive culture and the chance to make a real impact this is more than a job its an opportunity to bring our ethos keep it simple make it matter to life in new and inspiring ways.
Required Experience:
Exec
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
