Marketing Manager

Glen Raven, NC - USA

Monthly Salary: Not Disclosed

Posted on: 4 days ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Trivantage a division of Glen Raven is recruiting for a Marketing Manager to focus on our Shade and Marine business. We are seeking a strategic commercially driven Marketing Manager Shade & Marine to accelerate market share growth and strengthen customer retention within our largest and most profitable segment.

This role focuses on deepening relationships in a competitive established market reinforcing loyalty protecting share and unlocking incremental growth opportunities within existing accounts. Partnering closely with Sales leadership the Marketing Manager will ensure programs are directly aligned to revenue objectives drive meaningful customer engagement and expand our presence within established accounts and target segments.

***This is a hybrid role with 3 days in the office and 2 days at home***

Responsibilities:

Collaborate with Marketing Director to develop and execute the annual marketing plan for the shade and marine segments aligned with overall business objectives
Lead integrated campaigns that span digital content email and events to increase visibility and generate qualified leads
Collaborate with the Content and Creative teams to bring campaigns to life with compelling storytelling and visual consistency
Manage campaign budgets calendars and performance metrics
Work closely with the Digital Strategy Manager and agency to optimize paid media performance targeting and analytics
Partner closely with Sales leadership to identify competitive displacement opportunities at-risk accounts and cross-sell and upsell opportunities
Support customer lifecycle marketing initiatives including onboarding retention and reactivation campaigns
Collaborate with the Customer Engagement Specialist to enhance engagement strategies within the segment
Lead tactical promotional programs and seasonal campaigns aligned with revenue targets
Leverage customer data and insights to refine segmentation and prioritize high-value accounts
Track KPIs such as share of wallet repeat purchase rates and customer retention metrics
Collaborate with the creative team Product Manager & Content Manager to develop segment-specific assets (videos email series etc.)
Support activation of integrated marketing plans including:
Sales tools such as one-sheeters and sample books/tools
Training and educational materials
Develop clear concise creative briefs and guide content creation with internal and external creative teams
Support tradeshow planning and customer activation initiatives

Education and Experience:

BA in Marketing Business or related field (MBA preferred)
5 years of B2B marketing experience in established relationship-driven markets
Experience supporting sales teams in competitive environments
Strong analytical capability and comfort using customer data to guide strategy
Proven ability to execute highly targeted campaigns tied to revenue outcomes
Proven ability to manage multi-channel campaigns from strategy through execution
Excellent communication project management and stakeholder collaboration skills
Experience managing budgets and external partners or agencies
Experience in industrial marine manufacturing or building products preferred

Why Glen Raven:â

At Glen Raven we embrace the strength that comes from a diverse and inclusive mindset. Joining our team means becoming an integral part of a dedicated group weaving connections across the globe and representing trusted textile brands such as Sunbrella.â Every day we strive for and welcome diverse perspectives solutions-driven ideas and innovative opportunities for continued growth throughout the company. We work toward a shared success while lifting each other up on the job and in our communities. Together we keep the world spinning. Join our team. Connect people and drive innovation beyond the boundaries of Glen Raven.â

What you can expect from working at Glen Raven.â

Benefits Your total well-being is addition to competitive health coverage short- and long-term disability insurance vision dental and plan choices we also offer telehealth visits or on-site health clinics at many locations. We also have a comprehensive wellness program that includes wellness events health education and mental health resources. We offer competitive PTO and holiday schedules to allow for personal time. â
Future Financial security No matter where you are in your career at some point everyone winds down. Well help you make it happen when youre ready to retire. We offer both a company funded pension and matching 401(k) our investment in you and your complete future.ââ
Perks From on-site fitness centers or discounted gym memberships to catered associate events many perks come with the job. We celebrate and reward you for hard work any chance we can.ââ
Inclusion We have teams of problem solvers with diverse voices. Every day we get after it to innovate and find solutions for a better tomorrow at home and around the world.â
Fair pay Direct compensation that is fair and competitive with the market. Your success is our success.â

âEqual Opportunity Employer/Protected Veterans/Individuals with Disabilities

Glen Raven provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

If you require reasonable accommodation in completing this application interviewing completing any pre-employment testing or otherwise participating in the employee selection process please direct your inquiries to & .

Required Experience:

Manager