Social Media Producer Kctv

About Gray Media:

Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

About KCTV:

KCTV5 is the CBS affiliate serving the Kansas City metropolitan area.

Job Summary/Description:

KCTV5 is looking for a Social Media Producer who can create high-performing platform-native news content that drives reach habit and streaming viewing. This role reports to the Social Media Manager and works in close coordination with the digital desk assignment desk reporters meteorologists producers and marketing.

This is not a clip and post role. The Social Media Producer will help execute a multi-platform publishing modelbuilding short-form vertical video breaking-news updates and explainers designed for TikTok/Instagram/YouTube/Facebook while using smart packaging and clear calls-to-action that guide audiences to deeper coverage on KCTV5 digital and streaming products.

Duties/Responsibilities include but are not limited to:

- Produce platform-native short-form video for TikTok Instagram Reels YouTube Shorts and Facebook (vertical framing strong hooks captions/subtitles and concise storytelling).
- Execute the one story many forms approach: coordinate with newsroom teams so a single reporting effort becomes multiple social assets (vertical explainer breaking update(s) behind-the-scenes/process post and streaming promo) rather than a simple TV repost.
- Support breaking news and severe weather with quick accurate updates that clearly communicate whats confirmed whats unknown and what comes next; publish updates as facts evolve (stacking updates).
- Package posts for performance: write platform-specific copy select cover frames apply appropriate hashtags/location tags and optimize for each platforms user behavior.
- Collaborate with the Social Media Manager to maintain a consistent brand voice across platforms while tailoring tone and format per platform (informative human concise non-sensational).
- Assist with streaming promotion and audience pathways: use social posts and video to direct audiences to live streams original streaming franchises and deeper explainers where appropriate.
- Engage with the audience: monitor and respond to comments/messages using station guidelines; keep comments on when appropriate use filters and escalate/hide only when clearly necessary; log FAQs and identify follow-up opportunities.
- Build trust through transparency: incorporate sourcing/verification notes context and visible corrections when needed; help produce how we verified and why this matters mini-content when appropriate.
- Coordinate with digital producers and editors to ensure social content is aligned with newsroom priorities and accurate during developing situations.
- Track performance and refine strategy using analytics (reach watch time/retention engagement follower growth referral traffic and streaming clicks/starts where available).
- Work a schedule that supports news (including early mornings evenings weekends holidays as needed).

Qualifications/Requirements:

- Bachelors degree in Journalism Digital Media Communications or related field (or equivalent experience).
- 2 years producing social/digital content for a newsroom media brand creator brand or high-velocity publisher (experience level flexible for the right candidate).
- Strong news judgment and excellent writing/editing skills; ability to work fast without sacrificing accuracy.
- Demonstrated skill in short-form vertical video production (shooting editing captions/subtitles pacing and platform-native storytelling).
- Working knowledge of social best practices (hooks captions thumbnails/cover frames aspect ratios accessibility headline discipline basic SEO/YouTube packaging).
- Proficiency with basic editing and design tools (e.g. Edius Adobe CapCut Canva Photoshop etc.).
- Comfort working in a breaking news environment with rapid decision-making and tight deadlines.
- Strong collaboration skills; comfortable working with anchors reporters meteorologists and producers to create social-first content.
- Experience with comment/community management and applying moderation guidelines consistently.
- Analytics experience (Meta insights YouTube analytics social listening tools Google Analytics/Chartbeat etc.).
- CMS experience is a plus; ability to publish web updates/push alerts as needed.

If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

KCTV-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.

Required Experience:

IC