Senior Export Marketing Manager, APAC (12 Month Fixed-Term)

At Warner Music Group were a global collective of music makers and music lovers tech innovators and inspired entrepreneurs game-changing creatives and passionate team members. Here we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity: We do our best work when were immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation and innovation is the key to our future.

• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea like a great song travels globally. We ignite passions and build connections across our diverse community of artists songwriters partners and fans.

• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown and were committed to keeping the faith acting with integrity and delivering on our promises.

WMG is home to a wide range of artists musicians and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values appreciates and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Senior Export Marketing Manager APAC (12 Month Fixed-Term)

A little bit about our team:

The APAC Artist Strategy team is a supporting force behind APACs evolution from a collection of markets into a true global career accelerator for artists. Our team exists in a de-centralised manner with team members across Australia Hong-Kong Japan Korea Philippines Indonesia China and Singapore.

We exist to design and deliver multi territory artist strategies shaping how emerging import artists can have APAC-first thinking embedded and how APAC export artists can build meaningful scalable careers out of one of the worlds most complex and culturally rich music regions. We bring together insight creativity and execution to turn early momentum into long-term growth.

Our mandate spans the full spectrum of artist development. We partner with global repertoire owners regional leadership and local marketing teams to influence strategy earlier unlock cross-market opportunity and ensure APAC isnt just responding to global plans or but actively shaping them. At the same time we build the infrastructure frameworks and specialist services that enable APAC-signed artists to grow consumption beyond their home markets and step confidently onto the global stage.

We are strategists connectors advocates innovators and specialists. We combine deep local knowledge with regional scale transforming cultural complexity into competitive advantage and positioning APAC as a starting point not an endpoint for global artist careers

Your role:

This role represents a major career step because it positions you as the strategic bridge between local repertoire and global audiences. You arent just a spectator to an artists success; you are the force multiplier who partners with local label leads to translate their vision for international markets. From identifying market sparks to pinpointing which creative assets will resonate across diverse territoriesyou become the essential specialist who knows how to adapt a home-market success story for a completely different cultural context.

Beyond the strategy this position offers a masterclass in operational leadership and commercial acumen. Whether youre working on an Anglo indie act or a Punjabi rapper your value isnt in being a genre expert but in being a strategic mind capable of absorbing the nuances of any sound and collaborating with specialized teams to deliver. You act as the central source of truth ensuring that assets regional budgets and communication flow seamlessly between local labels and global territories. This is your chance to prove you can navigate the complex internal machinery of a global label while building the practical infrastructure that allows the next generation of APAC talent to scale.

Here youll get to:

• You will design and execute comprehensive export strategies that guide local talent toward international success identifying specific target markets and sparks for growth.

• You will act as the Central Source of Truth for global partners ensuring they have the assets information and inspiration needed to lean into our artists.

• You will manage regional marketing budgets with precision making high-impact investment decisions to fuel artist campaigns ex-home market.

• You will oversee fan growth and community management strategy collaborating with marketing leads to ensure digital and offline engagement resonates across different cultures.

• You will coordinate operational project teams working between local labels third-party agencies and international territories to keep every campaign on track.

• You will run remote lean-in campaigns in markets with limited local resourcing hiring experts and executing paid media strategies to build artist awareness.

• You will facilitate on-ground artist opportunities from international promo trips and live showcases to Listen Up events in major global hubs.

• You will analyse artist social and first-party data through an export lens surfacing trends and sound uses that can be leveraged for global momentum.

About you:

• You have 35 years of manager experience in recorded music music distribution music management or live entertainment with a proven track record in marketing.

• You have experience working within one or more key genres including Hindi and Punjabi pop Bollywood Desi Hip-hop Anglo pop/dance/R&B Cantopop K-pop J-pop Mandopop or indie rock and folk.

• You have a strong regional artist perspective and deep experience within APACs music markets combined with the commercial acumen to own performance and investment decisions.

• You are a strategic thinker and a cultural chameleon who understands how different cultures necessitate different ways of working to get the best outcome.

• You are a confident advocate for APAC and its artists able to represent the region credibly in global forums and build trusted relationships with industry peers.

• You are change-oriented thriving in environments undergoing transformation while enjoying the challenge of building new frameworks programmes and ways of working.

• You are fluent in English and while not essential you ideally speak other languages such as Japanese Mandarin Cantonese or Korean.

• You are passionate about international music and eager to learn what makes APAC artists successful across the world in a fast-paced collaborative team environment.

• You will be based in Sydney or Hong Kong and are willing and able to travel internationally for work.

Wed love it if you also had:

• Multilingual skills: Fluency in Mandarin Cantonese Korean Japanese or Hindi is a major plus.

• Global Network: Existing relationships with international DSPs media outlets or promoters outside of the APAC region.

Data Proficiency: Experience using advanced analytics tools to track global consumption trends and ROI on marketing spend.

As the home to 10K Projects Asylum Atlantic Music Group East West FFRR Fueled by Ramen Nonesuch Parlophone Rhino Roadrunner Sire Warner Records Warner Classics and several other of the worlds premier recording labels Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company Warner Chappell Music represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA which supports the independent community as well as artist services division addition WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together we are Warner Music Group: Independent Minds. Major Sound.

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Thanks for your interest in working for love it here and think you will too.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race religion or belief age sex sexual orientation gender gender identity or gender reassignment marital or civil partnership status disability pregnancy childbirth or any other characteristic protected by law.