Digital Content Strategist

Overview

The Digital Content Strategist leads the planning creation governance and optimization of content for the College of Arts and Sciences websites and digital channels. This position transforms complex academic and research information into clear engaging accessible content tailored to diverse audiences including prospective students current students faculty staff alumni and community partners. The strategist ensures all digital content aligns with college prioritiesrecruitment reputation student success and research visibilitywhile upholding brand accessibility user experience and technical standards.

Who We Are

The College of Arts and Sciences at the University of South Florida is a diverse research active community of scholars teachers creators and learners who believe that ideas should live both in the classroom and in the world. We bring together the sciences social sciences and humanities to tackle real problems through learning that involves doing including fieldwork on Floridas coast work in laboratories data focused projects and storytelling across digital and traditional media. Our faculty are nationally recognized researchers and dedicated mentors who open doors to significant opportunities such as undergraduate research internships fellowships and global experiences. We are especially proud of our vibrant humanities and social sciences where students connect big questions to real careers through funded experiential learning and projects that engage the community. Rooted in Tampa Bay and connected to global conversations we see our campus as a living laboratory for studying the environment society culture and technology and we invite colleagues who share this spirit of curiosity collaboration and innovation focused on students to join us.

Site Operations & Content Management

• Oversee day-to-day content operations for college and departmental websites.
• Draft edit review approve and publish content using the CMS and component library.
• Maintain information architecture navigation content tagging and internal linking toimprove clarity and findability.
• Work with content owners to keep content accurate and up to date; establish governance workflows and review cycles.
  

Analytics SEO & Optimization

• Use GA4 and other analytics tools to monitor traffic search behavior and conversion paths.
• Build user-friendly dashboards and insights for stakeholders.
• Implement SEO best practices including metadata headings content structure and schema markup where applicable.
• Conduct lightweight experiments (A/B tests CTA refinements) to improve engagement and performance.
  

Content Adaptation Distribution & Asset Management

• Create platform-specific versions of content for web email social media and other digital channels.
• Collaborate with communications staff on editorial calendars and campaigns.
• Maintain an organized digital asset library to ensure content is easily discoverable and reusable.
  

Accessibility & Compliance

• Ensure all content meets WCAG 2.2 AA standards and university accessibility requirements.
• Apply best practices in alt text captions color contrast keyboard navigation and plain-language writing.
• Advocate for accessibility-first content design across the college.
  

CMS Stewardship Training & Support

• Manage CMS user roles permissions and access through SSO/CAS.
• Create guides checklists and training for departmental editors.
• Provide tier-1 support for content issues submitted through intake channels.
• Support site migrations new builds template updates and component maintenance.
  

Cross-College & University Partnerships

• Collaborate with faculty academic departments Sponsored Research Institutes and Centers Development Alumni Relations Innovative Education and other internal partners.
• Coordinate with central university communications teams to align strategies share content and support major initiatives.

Performs other duties as assigned.

Minimum Education & Experience

• Bachelors degree in marketing communications journalism digital media information technology or related field; OR equivalent combination of education and experience.
• 35 years of experience creating managing and optimizing digital content.
• Experience managing content strategy for large or multi-departmental websites.
• Experience working in complex organizations such as higher education healthcare government or large enterprises.
• Working knowledge of HTML/CSS for content formatting and troubleshooting.
• Experience with marketing automation email platforms or social media management tools and how they integrate with web content.
• Experience conducting content audits usability testing or user research.
• Familiarity with content governance frameworks (workflows approvals standards).

Degree Equivalency Clause: Four years of direct experience for a bachelors degree.
Senate Bill 1310- The Florida Senate ( is conditional upon meeting all employment eligibility requirements in the U.S.
SB 1310: Substitution of Work Experience for Postsecondary Education Requirements
A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of years of direct experience required not to exceed:
(a) Two years of direct experience for an associate degree;
(b) Four years of direct experience for a bachelors degree;
(c) Six years of direct experience for a masters degree;
(d) Seven years of direct experience for a professional degree; or
(e) Nine years of direct experience for a doctoral degree
Related work experience may not substitute for any required licensure certification or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment.
Minimum Qualifications that require a high school diploma are exempt from SB 1310.