Head of Marketing Excellence Europe

Amsterdam - Netherlands

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

About the role

At Flora Food Group we dont just grow brands-we ignite movements. With icons like Blue Band Flora Violife and Becel our ambition is to redefine what modern purpose-led marketing looks like. The next chapter of our growth depends on reimagining how we connect with consumers inspire creativity and drive business impact - everywhere we play.

Marketing Excellence is our systematic and holistic approach to building a future-ready marketing organization in an always-changing landscape. Were developing and leapfrogging deep expertise across critical capabilities. This transformation will deliver tangible outcomes: ROI improvement faster speed to market and productivity gains while equipping our team with AI-augmented tools and future-proof capabilities. Through our Growth Advantage Flywheel and Marketing Excellence were building five interconnected advantages: Intelligence (consumer influence pathways social intelligence hub and insight intelligence GPT) E2E Activation (global precision activation playbook and AI Marketing Planning Assistant) AI-Augmented Creativity (AI-enabled content process enterprise creative engine tool and social-first live action rooms) Allocation & Measurement (E2E measurement architecture MMM tools and codified budget planning) and Talent Org & Operating Model (global ways of working playbook capability roadmap and global scale-up plan).

As Head of Marketing Excellence you are the architect of this transformation. Youll shape the frameworks capabilities and mindset that power breakthrough brand building - ensuring every team every market and every campaign reflects our creative ambition strategic discipline and purpose-led DNA.

This is a role for a visionary builder - someone who thrives at the intersection of brand strategy innovation and operational excellence. Youll turn marketing into a growth engine and marketers into the next generation of brand leaders.

Your Mission Objectives:

Build a High-Performance Marketing Engine

Design the systems and frameworks that define marketing excellence acrossEurope.
Architect and embed world-class marketing processes playbooks and decisionframeworks.
Drive operational clarity-removing friction unlocking speed and scaling what works.
Lead the evolution of our marketing tech AI and automation ecosystem to enable smarter faster execution.

Champion Consumer-Obsessed Growth

Put the consumer-and their evolving needs-at thecenterof every decision.
Ensure consumer insights are continuously translated into empathy and action.
Ensure every brand experience feels personal relevant and meaningful.
Embed tools and rituals that make consumer-centric thinking a non-negotiable part of how Flora markets.

Make Data & AI the Drivers of Creative Impact

Elevate marketing from art and instinct to insight and precision.
Champion performance marketing and predictive analytics to inform smarterdecisions.
Createa single sourceof truth-harmonizing data dashboards and KPIs across theorganization.
Use AI to enhance creativityoptimizecampaigns in real time and forecast demandand engagement.

Future-Proof Capabilities for the Next Decade

Shape the marketers of tomorrow.
Define what best-in-class looks like for modern marketing at Flora.
Build and scale a learning ecosystem-playbooks training and community-thatnurtures creativity digital fluency and commercial acumen.
Integrate sustainability inclusion and purpose into every dimension of brandbuilding.
Foster a test-and-learn culture where curiosity agility and innovation thrive.

Maximize Marketing ROI & Accountability

Turn marketing investment into measurable growth.
Instilla zero-based mindset ensuring every euro drives meaningful brand andbusiness impact.
Evolve marketing mixmodelingfor dynamic performance-led budget allocation.
Demand excellence andefficiencyfrom partners focusing on value creation-notjust output.

Elevate Creative Media and Partnership Excellence

Unite creativity media and influence under one strategic vision.
Lead the development of Floras integrated Paid Owned & Earned Media strategy.
Build scalable playbooks for media influencer partnerships and sponsorships thatamplify our purpose.
Inspire creative bravery-ensuring our campaigns areinsight-led emotionallyresonant and culturally relevant.
Partner with agencies to raise the bar on creative effectiveness and consistencyacross markets.

Lead with Measurement & Continuous Learning

Create a learning culture that turns results into breakthroughs.
Define clear success metrics and measure impact relentlessly.
Lead post-campaign learning forums to codify what works-and scale it.
Recognize and celebrate excellence across markets to continuously elevate standards.

So what does it take to be successful

15 years in marketing excellence brand leadership within global CPG or similarsectors.
Proven record leading marketing transformation and capability building at scale.
Deepexpertisein brand strategy digital media and creative development.
Strong ability to navigate matrixed global environments and influence diverse stakeholders
Solid understanding ofmodern media strategy and performance metrics.
Passion for developing talent and fostering a high-performance culture.
Asystems thinker.
Acreative catalyst.
Atrusted advisor who inspires teams to think bigger act faster and deliver withpurpose.
Afollowership inspirer having the ability to bring others with you through making thecomplex simple and compelling

What you bring to the mission:

Transformational Leadership: You lead with vision and conviction-galvanizing teams toembrace change and shapea new marketingfrontier.
Operational Mastery: You design systems that make marketing more agile effective andScalable-balancing creativity with structure.
Consumer IntuitionandAnalytical Precision: You blend empathy and insight art and science-translating data into ideas that move hearts and markets.
Innovation Mindset:Yourea builder and experimenter-eager to explore AI automationand emerging channels that redefine connection.
Commercial Impact: You connect marketing strategy to tangible business outcomes- growth profitability and market leadership.

Whats Next

If this position sounds interesting please hit the apply button now! If you have additional questions you can send me Alice Graca an email to The deadline to apply is the 16th of March.

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace we understand that you might not meet all the requirements stated in the description but we encourage you to apply anyway. You might be the right candidate for this role or other roles.

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values qualifications performance skills behaviours experience and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race color sex religion sexual orientation national origin disability genetic information pregnancy or other personal characteristics.

Required Experience:

Director

About the role At Flora Food Group we dont just grow brands-we ignite movements. With icons like Blue Band Flora Violife and Becel our ambition is to redefine what modern purpose-led marketing looks like. The next chapter of our growth depends on reimagining how we connect with consumers inspire cre...