Manager, Media (Ad & Media Ops)

You will be responsible for ensuring the technical integrity governance and compliance of regional media activations. This role safeguards data accuracy platform standards and operational excellence across the ad tech ecosystem while balancing hands-on execution with cross-regional stakeholder management.

The ideal candidate combines deep platform expertise with strong governance discipline and thrives in complex multi-market environments.

Key Responsibilities

Regional Platform Governance & Management

• Maintain administrative oversight across the organizations ad tech stack including Google Ads LinkedIn Campaign Manager The Trade Desk and Adobe Advertising Cloud.

• Ensure regional campaigns adhere to global platform governance standards while accommodating local regulatory and market requirements.

• Conduct ongoing operational oversight of tracking infrastructure pixels tags and data integrations to ensure technical integrity.

• Serve as the regional escalation point for platform access permissions and technical troubleshooting.

Technical Operations & Data Integrity

• Partner with the global Ad Tech team and agency to implement and QA campaign tracking and measurement frameworks including pixel deployment tag management and conversion tracking.

• Validate data consistency between advertising platforms and internal systems (CRM marketing automation analytics environments).

• Ensure compliance with GDPR and country-specific privacy regulations as well as brand safety requirements.

• Diagnose and resolve technical issues including tracking failures delivery disruptions and reporting discrepancies.

• Proactively identify risks within the technical ecosystem and implement preventative solutions.

Agency Partnership & Enablement

• Collaborate closely with the agencys regional hub team on campaign setup optimization troubleshooting and testing initiatives.

• Review agency platform usage to ensure adherence to governance standards and operational best practices.

• Provide technical guidance and enablement on platform updates requirements and evolving standards.

• QA complex or high-risk campaign launches to minimize executional risk.

• Support ongoing agency performance evaluation and partnership optimization discussions.

Financial & Vendor Operations

• Reconcile platform invoices against agency billing investigating and resolving discrepancies in a timely manner.

• Monitor regional budget pacing and spend allocation across platforms.

• Coordinate with platform representatives regarding billing issues credits and partnership opportunities.

• Maintain documentation of platform spend credits and billing adjustments to ensure financial transparency.

Cross-Functional Collaboration

• Partner with Media Strategy to assess technical feasibility of campaign plans and provide early-stage guidance.

• Coordinate with the Global Ad Tech team on configurations integrations and governance updates.

• Collaborate with Analytics on measurement frameworks data quality standards and reporting accuracy.

• Work with Creative and Marketing Operations teams to ensure seamless end-to-end campaign execution.

Process Optimization & Documentation

• Maintain comprehensive regional documentation including account structures access protocols and troubleshooting guides.

• Contribute to global SOPs and platform governance documentation.

• Identify and implement process improvements that reduce operational friction and improve scalability.

• Share regional insights and operational best practices with the global Ad Ops organization.

Qualifications :

Required Qualifications

• 5 years of experience in digital advertising operations campaign management or ad tech.

• Advanced proficiency in Google Ads LinkedIn Campaign Manager The Trade Desk and Adobe Advertising Cloud.

• Experience managing multi-country campaigns with regional complexity (language currency regulatory requirements).

• Strong understanding of tracking and measurement frameworks including pixels tag management systems (e.g. GTM) and conversion tracking.

• Hands-on experience with billing reconciliation and budget oversight.

• Demonstrated expertise in regional technical standards and distributed data governance models.

• Working knowledge of GDPR and regional privacy regulations in digital advertising.

• Strong agency collaboration skills with a balance of quality control and partnership mindset.

• Excellent analytical troubleshooting and problem-solving capabilities.

• Comfortable operating across time zones in a global environment.

• Bachelors degree in Marketing Business Computer Science or a related field.

Preferred Qualifications

• Experience in B2B technology or SaaS marketing environments.

• Familiarity with Salesforce marketing automation platforms or data visualization tools.

• Platform certifications (Google Ads LinkedIn The Trade Desk Adobe).

• Experience across EMEA or APAC advertising markets and their regulatory nuances.

Additional Information :

Work Personas

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Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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Remote Work :

No

Employment Type :

Full-time