Director, Experiential Marketing Partnerships-Music
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Job Location:
Monthly Salary:
Posted on:
21 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Summary
Visa is seeking a strategic leader and cultural specialist to drive Visas Asia Pacific experiential marketing and sponsorship initiatives within the passion pillar Music.
Based in Singapore this role will be responsible for securing and activating partnerships that resonate deeply with consumers elevate Visas brand presence and deliver measurable business impact.
The Director will drive strategic planning cultural insight development and partnership activation working across a matrix organization with global regional and local teams.
This position requires a versatile leader who can navigate seamlessly between strategic vision product development and commercialization and operational execution - encompassing production oversight project management stakeholder engagement and the ability to inspire and educate internal and external stakeholders.
Responsibilities:
Strategic Leadership & Sponsorship Development
- Define the strategic vision for Music partnerships across AP ensuring cultural relevance and alignment with Visas brand objectives.
- Identify and secure high-value sponsorship opportunities that engage priority audiences (Gen Z affluent consumers B2B).
- Develop integrated sponsorship platforms and activation strategies that deliver tangible ROI and marketing effectiveness.
- Serve as a cultural authority leveraging insights to drive property identification creative concepts and experiential programs that resonate with diverse markets.
Governance & Stakeholder Management
- Lead sponsorship processes and governance across AP Marketing and adjacent functions (Legal Risk Comms).
- Experience leading contract negotiations and comfortable representing numerous stakeholders and ensure compliance with Visas standards.
- Act as the primary liaison between global teams AP hub and local markets ensuring alignment and seamless execution.
- Develop and scale best practice frameworks playbooks and tools that drive delivery excellence and consistency from Regional to local across every stage to the partnership in Music.
Experiential Marketing & Activation
- Partner with Visa Design Studio and agency teams to develop creative concepts visual identity systems and integrated campaigns across digital social and experiential channels.
- Oversee large-scale activations at major Music events and initiatives ensuring flawless execution and premium brand experiences.
- Drive innovation in experiential marketing leveraging emerging trends and technologies to enhance consumer engagement.
This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager.
Qualifications :
Basic Qualifications:
- 10 or more years of work experience with a Bachelors Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD
Preferred Qualifications:
- 12 or more years of work experience with a Bachelors Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters MBA JD MD) or 6 years of work experience with a PhD
- 15 or more years of relevant work experience with a Bachelors degree.
- Proven background and expertise in the Music industry with a strong understanding of cultural trends and consumer behavior.
- Demonstrated ability to lead strategic initiatives and manage complex stakeholder relationships in a matrix organization.
- Proven track record of driving revenue and financial efficiencies through contracting and commercialization.
- Exceptional communication negotiation and leadership skills.
- Ability to travel locally and globally.
- Proficiency in English required (additional Asian languages a plus).
- Proficient in Microsoft 360.
- Success Factors
- Ability to translate cultural insights into impactful brand strategies and activations.
- Skilled in balancing strategic vision with operational excellence.
- Passion for Music and creating meaningful consumer experiences.
Additional Information :
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Experience Working With Students
- Organizational skills
- Classroom Management
- Computer Operation
- Military Experience
- Federal Aviation Regulations
- Paylocity
- Microsoft Powerpoint
- UCC Law
- Teaching
- Experience with Children
- Leadership Experience
About Company
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our purpose is to uplift everyone, everywhere by being the best way to pay and b ... View more
