Assistant Manager, Email and Loyalty Marketing

Singapore - Singapore

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Responsibilities

You will be part of a performance marketing digital team responsible for driving eCommerce capabilities at Far East Hospitality. As the Assistant Manager Email & Loyalty Marketing you will take ownership of the strategies and KPIs for the groups membership programme.

Strategize and design roadmap to grow and future-proof the membership programme from revenue generation and data management to marketing technology and member experience.
Develop marketing automation journeys and create personalized email content on Salesforce Marketing Cloud (SFMC) perform database segmentation and run regular A/B tests to drive engagement and return stays.
Analyse performance of membership growth and engagement marketing automation and email campaign performance using Salesforce Marketing Cloud (SFMC) Google Analytics Looker Studio and email deliverability tools.
Plan and execute multi-market initiatives both digital and offline to acquire and engage members.
Provide governance and training to internal stakeholders where necessary on the membership programme.
Perform any other duties assigned by supervisor carrying them out diligently and professionally.

Requirements

Degree in Business Marketing Hospitality or a related field
Minimum 4 to 6 years of work experience in email marketing/marketing automation and/or loyalty programme management
Ability to thrive in a fast-paced dynamic environment while being detail-oriented
Strong copywriting and analytical skills
Hands-on experience with Salesforce Marketing Cloud (SFMC) will be advantageous

ResponsibilitiesYou will be part of a performance marketing digital team responsible for driving eCommerce capabilities at Far East Hospitality. As the Assistant Manager Email & Loyalty Marketing you will take ownership of the strategies and KPIs for the groups membership programme. Strategize and...