Associate Director, Customer Experience Measurements & Insights

Working with Us
Challenging. Meaningful. Life-changing. Those arent words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here uniquely interesting work happens every day in every department. From optimizing a production line to the latest breakthroughs in cell therapy this is work that transforms the lives of patients and the careers of those who do it. Youll get the chance to grow and thrive through opportunities uncommon in scale and scope alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits services and programs that provide our employees with the resources to pursue their goals both at work and in their personal lives. Read more: role will lead enterprisewide measurement experimentation and optimization across personal and nonpersonal engagement with a strong focus on media campaign optimization and accountable for establishing standardized measurement frameworks KPI governance and closedloop insight generation that translate engagement and media activity into improved customer experience orchestration performance and business outcomes.

The Associate Director serves as a strategic analytics and insight leader - synthesizing campaign performance data historical learnings experimentation results and decision science outputs (MMx/KDA attribution) to generate actionable intelligence that informs campaign design channel mix sequencing pacing and inflight optimization.

This role plays a critical stewardship function for the Omnichannel Orchestration Engine ensuring execution quality orchestration effectiveness and continuous optimization of both orchestrated and nonorchestrated campaigns. Partnering closely with Brand Analytics Media & Digital Marketing Omnichannel Orchestration/Engine teams CRM Insights Enablement Field Analytics BI&T and Commercial stakeholders the Associate Director delivers dynamic campaign optimization insights and decision frameworks that enable faster learning more efficient media spend and consistent measurement across brands - while operating within a highly regulated healthcare environment.

Responsibilities:

Measurement Strategy KPI Standardization & Governance Lead

• Standardized measurement frameworks for customer experience and omnichannel performance across field and digital engagement.
• Develop campaign intelligence frameworks that synthesize historical performance decision science outputs (MMx/KDA) and advanced analytics to inform digital campaign planning and optimization at BMS.
• Define and govern enterprise KPIs measurement logic metric definitions and reporting standards to ensure consistency and scalability across brands and markets.
• Establish closed-loop measurement approaches that evaluate execution quality orchestration effectiveness and cross-channel coordination.

Performance Monitoring & Optimization Insights

• Oversee ongoing monitoring of engagement health (e.g. reach frequency engagement opt-outs execution signals) and identify early indicators of deviation or opportunity.
• Translate performance trends into actionable optimization recommendations for orchestration logic channel utilization workload balance and pacing.
• Develop and maintain executive-ready dashboards and narratives that connect engagement activity to customer experience and business outcomes.

Experimentation & Incrementality (Test & Learn)

• Design and operationalize test-and-learn approaches (e.g. A/B tests lift studies incrementality experiments matched control designs) to assess impact and scalability of innovations.
• Define success metrics measurement windows and analytical methods; ensure results are translated into decisions on what to scale refine or stop.
• Partner with media CRM and activation teams to embed experimentation learnings into ongoing and future campaign execution

Omnichannel Orchestration Engine Measurement

• Lead standardized measurement and optimization frameworks for the Omnichannel Orchestration Engine across both personal and non-personal channels enabling always on closed loop measurement of execution quality orchestration effectiveness and cross channel coordination.
• Oversee continuous monitoring of omnichannel execution healthincluding reach frequency engagement optouts and recommendation execution signalsand assess performance trends and early indicators of deviation.
• Translate insights into actionable optimization recommendations to improve channel mix sequencing pacing workload balance and content delivery while providing analytical feedback to Omnichannel Engine Salesforce and Field Excellence partners.
• Deliver dynamic insights and decision frameworks that enable faster learning more efficient media spend and consistent measurement across brands.

Content Message & Personalization Measurement

• Lead measurement of content and message performance (e.g. adoption freshness affinity fatigue segment/channel suitability).
• Enable evaluation of AI-driven personalization/NBA strategies and their impact on customer experience and downstream outcomes.
• Provide recommendations to optimize content mix creative rotation channel fit and sequencing.

Stakeholder Partnership & Enablement

• Serve as a trusted analytics advisor across Marketing Omnichannel Strategy Field Excellence and Commercial stakeholders.
• Facilitate regular insight feedback loops to refine targeting orchestration pacing and engagement strategy.
• Drive adoption of measurement standards and best practices through training documentation playbooks and stakeholder enablement.

Innovation AI & Responsible Insight Enablement

• Partner with data science and other partners to pilot and scale advanced analytics capabilities (e.g. clustering/embeddings pattern detection content analysis).
• Enable responsible use of LLMs for insight generation and enablement (e.g. summarization classification explanation) ensuring governance explainability and compliance.

Qualifications:

• Bachelors degree in Computer Science Data Science Analytics Statistics Economics or related quantitative field is required
• Minimum 6 years of experience in omnichannel engagement measurement advanced analytics or commercial insights within the pharmaceutical industry.
• Strong understanding of HCP and/or patient journeys including channel interactions sequencing pacing and message effectiveness.
• Demonstrated experience designing measurement frameworks KPI standardization reporting requirements and analytics governance.
• Expertise in impact measurement methods including attribution experimentation/incrementality and causal inference approaches.
• Proven ability to translate analytics into clear actionable recommendations and influence cross-functional stakeholders.
• Proficiency with Python or R for analysis/modeling and working with modern data environments.

Preferred Experience

• applying machine learning techniques including embedding based clustering to identify high value channel and journey patterns content effectiveness message fatigue and under or oversaturated channels.
• Practical experience leveraging large language models (LLMs) as an insight and enablement layer on top of core analytics including prompt design for classification summarization explanation of analytical results and insight generation.
• Ability to validate AI generated insights with analytical rigor and business logic ensuring explainability trust and compliance. Proficiency in SQL and machine learning modeling in Python (e.g. pandas NumPy stats models causal libraries).

If you come across a role that intrigues you but doesnt perfectly line up with your resume we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job such as required skills where the job is performed the employees work schedule job-related knowledge and experience. Final individual compensation will be decided based on demonstrated experience.

Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits please visit offerings are subject to the terms and conditions of the applicable plans in effect at the time and may require enrollment. Our benefits include:

• Health Coverage: Medical pharmacy dental and vision care.

• Wellbeing Support: Programs such as BMS Well-Being Account BMS Living Life Better and Employee Assistance Programs (EAP).

• Financial Well-being and Protection: 401(k) plan short- and long-term disability life insurance accident insurance supplemental health insurance business travel protection personal liability protection identity theft benefit legal support and survivor support.

Work-life benefits include:

Paid Time Off

• US Exempt Employees: flexible time off (unlimited with manager approval 11 paid national holidays (not applicable to employees in Phoenix AZ Puerto Rico or Rayzebio employees)

• Phoenix AZ Puerto Rico and Rayzebio Exempt Non-Exempt Hourly Employees: 160 hours annual paid vacation for new hires with manager approval 11 national holidays and 3 optional holidays

Based on eligibility* additional time off for employees may include unlimited paid sick time up to 2 paid volunteer days per year summer hours flexibility leaves of absence for medical personal parental caregiver bereavement and military needs and an annual Global Shutdown between Christmas and New Years Day.

All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.

*Eligibility Disclosure: The summer hours program is for United States (U.S.) office-based employees due to the unique nature of their work. Summer hours are generally not available for field sales and manufacturing operations and may also be limited for the capability centers. Employees in remote-by-design or lab-based roles may be eligible for summer hours depending on the nature of their work and should discuss eligibility with their manager. Employees covered under a collective bargaining agreement should consult that document to determine if they are eligible. Contractors leased workers and other service providers are not eligible to participate in the program.

Uniquely Interesting Work Life-changing Careers
With a single vision as inspiring as Transforming patients lives through science every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture promoting global participation in clinical trials while our shared values of passion innovation urgency accountability inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential site-by-design field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles onsite presence is considered an essential job function and is critical to collaboration innovation productivity and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application or in any part of the recruitment process direct your inquiries to . Visit to access our complete Equal Employment Opportunity statement.

Candidate Rights

BMS will consider for employment qualified applicants with arrest and conviction records pursuant to applicable laws in your area.

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