Senior Manager, Data Science & Analytics (Media Mix Modelling)

ROLE SUMMARY

Are you passionate about transforming media data into actionable insights for marketing success Do you thrive in a dynamic environment that blends data science media analytics and commercial strategy

Join our team as a Senior Manager Data Science & Analytics where you will lead the development and deployment of advanced analytics solutions for media marketing mix optimization. Youll leverage cutting-edge technologiesincluding AI machine learning and cloud-based analytics platformsto drive strategic decisions and maximize ROI across digital and traditional media channels. This global role offers the opportunity to collaborate with cross-functional teams influence marketing strategies and shape the future of data-driven media planning.

The ideal candidate is an expert in data science with experience working in diverse and cross-functional teams bridging the gap between data technology and people experience with media analytics and impact assessment using techniques like marketing mix A/B testing etc. to deliver the promise of AI/ML to improve patients lives.

ROLE RESPONSIBILITIES

• Lead the design development and implementation of media mix modeling and marketing analytics solutions using advanced statistical and machine learning techniques.

• Drive the evolution of analytics processes for media data integration campaign performance measurement and resource allocation across digital TV print and social media channels.

• Oversee experimentation frameworks (A/B testing multi-touch attribution econometric modeling) to quantify media impact and optimize marketing spend.

• Serve as the subject matter expert for media data analytics providing strategic guidance to senior marketing and commercial leaders.

• Collaborate with cross-functional teams (marketing finance IT agencies) to align analytics initiatives with business objectives and ensure seamless data integration.

• Lead and mentor a team of data scientists and analysts fostering technical excellence and professional growth.

• Develop and maintain reusable analytics assets custom data pipelines and dashboards for media performance tracking and visualization.

• Communicate complex analytical findings to non-technical stakeholders translating data insights into actionable recommendations.

• Stay abreast of industry trends in media analytics marketing technology and data science proactively identifying opportunities for innovation.

• Lead planning and prioritization of Promotion Impact services and change management with cross functional stakeholders.

Technical skills and competencies:

• Strong strategic conceptual and analytical thinker with the ability to understand analytics needs leverage learnings from other industries and use sophisticated analytical tools and techniques to build effective solutions.

• Expertise in media mix modeling multi-channel attribution and marketing ROI analysis.

• Advanced proficiency in Python R SQL and cloud analytics platforms (e.g. Azure AWS GCP).

• Applied knowledge of machine learning deep learning and statistical modeling for media data.

• Experience with data visualization tools (Tableau Power BI Looker) and interactive analytics.

• Strong understanding of media data sources (ad impressions GRPs reach/frequency digital analytics social listening CRM).

• Ability to architect scalable data solutions and automate analytics workflows.

• Exceptional project management and stakeholder engagement skills.

• Demonstrated insight and understanding of the pharma health care space (physician-level prescribing institutional sales data payer-prescriber-level data formulary data patient-level data etc.) trends and issues combined with experience in the areas of marketing mix optimization and Field Force Sizing

• Proven ability to recognize interactions between insights identify trends proactively recognize future business needs and link them to current and future analytics.

• Exceptional communicator: Can readily align interpersonal style with the individual needs; can understand translate and distill complex technical concepts to a layperson

• Highly collaborative: Shares responsibility and credit; develops self and others through teamwork; comfortable working in global environment and across time zones

• Strong at project management: Clearly articulates scope and deliverables of projects; breaks complex initiatives into detailed component parts and sequences actions appropriately; develops action plans and monitors progress independently

BASIC QUALIFICATIONS

• 9 years of experience in advanced analytics with a focus on Media data Marketing mix modeling or Digital marketing analytics.

• 2 years in a leadership role managing analytics teams and cross-functional projects.

• STEM degree (Statistics Computer Science Engineering Mathematics Economics) with quantitative emphasis.

• Expert proficiency in Python R SQL and media analytics platforms.

• Demonstrated experience in statistical analysis machine learning and optimization.

• Strong verbal and written communication skills; ability to influence and collaborate across teams.

• Applied knowledge of statistical analysis experience with R Python Excel etc.

• Strong background in optimization mathematical modeling machine learning algorithms and data structures

• Superior analytical skills required; Strong verbal and written communication skills

• Demonstrated experience interfacing with other internal and external teams to incorporate their innovations and vice versa

PREFERRED QUALIFICATIONS

• Industry experience in media advertising or marketing analytics coupled with basic understanding of the pharma domain.

• Consulting experience and proven project management skills.

• Experience with Bayesian statistics cloud computing and big data technologies.

• Familiarity with media datasets (Nielsen Kantar Comscore digital ad platforms CRM social media analytics).

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.