Social Media Specialist

Pay Rate:- XX8/HR (Max)

Location:- Onsite

Duration:- 6 Months

US Citizen and Green Card Holders ONLY

Position Description

Shift : M-F 9-5

Location Address: Nashville TN 37203

JOB SUMMARY (Primary purpose of the position.) Nashville-based is one of the nations leading providers of healthcare services comprising 191 hospitals and approximately 2300 ambulatory sites of care including surgery centers freestanding ERs urgent care centers and physician clinics in 20 states and the United Kingdom. With its founding in 1968 HCA Healthcare created a new model for hospital care in the United States using combined resources to strengthen hospitals deliver patient-focused care and improve the practice of medicine. HCA Healthcare is a learning health system that uses its more than 37 million annual patient encounters to advance science improve patient care and save lives. We are seeking a Social Media Specialist to join Corporate Communications Team focused on telling stories across social media that showcase the organization serving its patients colleagues and communities. Reporting to the Communications Manager of Social Media the Social Media Specialist will support enterprise-wide social media strategy by discovering developing and distributing engaging content for HCA Healthcare branded social media accounts. The ideal candidate will have experience writing brand-focused social copy and producing videos and imagery that is optimized for a multitude of social environments. We are looking for a compelling and creative writer with a strong grasp of AP Style deep knowledge of social-first content types and proficiency in social media trends and best practices. This role entails excellent communications skills with a talent for telling stories for multiple audiences with flair passion and skill.
GENERAL RESPONSIBILITIES (The essential responsibilities and accountabilities of this position including interactions with other departments and outside vendors if applicable in PRIORITY order.) Collaborate with the Communications Manager of Social Media and other Healthcare corporate stakeholders to identify and prioritize effective social media content creation and storytelling opportunities. Write clear concise and impactful social media posts graphic copy captions and video scripts. Curate post edit and monitor social media posts in alignment with Healthcares corporate communications editorial calendar and brand objectives. Responsible for regular scheduling and posting across Healthcares corporate social media platforms including Facebook LinkedIn Twitter Instagram and YouTube. Partner with creative design photo and video team on visual execution of social media content. Implement social media brand storytelling through colleague expert patient and partner testimonials. Participate in social media conversations to encourage dialogue and build brand awareness. Brainstorm and support organic social media campaigns to support reputation strategy PR initiatives and priority colleague and health observances. Create bridge tools for affiliate hospitals and business lines to support campaigns as needed. Work closely with PR marketing consumer content internal communications and HR to ensure cross-functional synergy of digital and traditional communications channels. Develop reports showcasing brand social channel performance using internal and industry benchmarks and KPIs. Provide recommendations for improvements. Support monitoring of social media platforms in the event of crisis communications events including disaster response. Use professional judgment and discretion in alignment with organizations community guidelines escalating to manager proactively as appropriate.
	RELEVANT WORK (Minimum amount of specifically related experience which is required to perform the role at this level. Experience Note in Other additional specific exp.)
	Less than 1 year 1 years 3 years 5 years	7 years 10 years 15 years Other preferred/required experience:
	MANAGEMENT (Minimum amount of specifically related experience which is required to perform the role at this level. Experience Note in Other additional specific exp.)
	Less than 1 year 1 years 3 years 5 years	7 years 10 years 15 years Other preferred/required experience:
	EDUCATION (Minimum formal academic training which typically provides the knowledge and skills necessary for successful job performance. Note in Other if experience may be substituted.)
	High School Graduate/Equivalent Associates Degree Required Bachelors Degree Preferred Bachelors Degree Required Masters Degree Required	Doctorate Degree Required in Medical Doctorate (MD) Required Doctor of Pharmacy (PharmD) Required Technical Training Other as Noted:
	OTHER/SPECIAL QUALIFICATIONS (Required licenses certificates specific skills personal traits e.g. RN CPA able to type 90 wpm detail orientation.) Bachelors degree required preferably in Communications Journalism Marketing English Multimedia Content or other relevant area of formal academic training. 2-3 years of experience in social media interfacing roles including public relations communications journalism agency or account management content strategy and /or content marketing. Background in healthcare is preferred but not required; candidates with experience in healthcare communications or familiarity with industry trends will be considered a plus. Exceptional AP writing and editing skills with proven expertise in using different styles and voice to reflect the nature of the individual audience and message. Eye for details like grammar punctuation and tone. Minimum of 2 years of professional writing experience (writing samples will be requested if selected for interview). Experience using social media tools for communications or marketing; familiarity with Meta Business Suite and social media publishing and management tools. Understanding of social media KPIs and interpreting metrics to enhance user engagement content optimization and drive performance. Proven blend of editorial/storytelling skills and technical know-how. Strong interpersonal skills with proven track record of cross-group collaboration. Motivated creative self-directed. Proficiency in Microsoft Office applications and PowerPoint. Video audio photo editing software knowledge a plus.