| Job Purpose | Manage Funnel & Merchandising for B2B Marketplace for Consumer Durables Digital Product Finance & E-Commerce Product |
| Duties and Responsibilities | Communication & Campaigns: Design interventions to Improve efficiencies of Add to Cart PDP Views. Improve funnel Conversion Metrics. Performance Monitoring: Merchandising Activities w.r.t Refreshing of Banners Placement of Correct SKUs basis coverage New Brand Pages creation Merchandising Governance etc Engagement with BFDL & OEM teams to close loop. Create dashboards & reports with the help BIU & Analytics team. Stakeholder Management: Liaising with BFDL to ensure immediate Platform issues resolution & requests closure Capabilities regarding Merchandising & cross-functional co-ordination with BFDL Metrics B2B Marketplace Orders Funnel User/PDP Views Drive CTR from Merchandising Monthly Dashboard on Performance of Merchandising |
| Key Decisions / Dimensions | Prioritization of work Trade Offs with external & internal stakeholders for getting campaigns & reports executed within timelines |
| Major Challenges | Business escalations cause by technology glitch or difficulties Dependency on external partners & tech teams for day to day activities |
| Required Qualifications and Experience | a)Qualifications Post Graduation MBA B.E B Tech b)Work Experience Total Experience: 4-6 years Relevant Experience: 1 2 years experience in E-Commerce Digital marketing is preferred experience in Campaign management is an added advantage experience in stakeholder management is an added advantage have excellent communication & analytical skills along with strong presentation and data analytics skills be an excellent Team Player & Interpersonal Skills motivational levels and being a self-starter are essentials qualities are a must have |
Required Experience:
Manager
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