Sr. Product Marketing Manager Growth (PLG)

Were looking for a strategic and execution-minded Growth Sr. Product Marketing Manager to join our Product Marketing team and help accelerate Klaviyos product-led growth motion.

In this role youll focus on self-serve growth across the PLG funnel with an emphasis on free-to-paid conversion cross-sell and funnel optimization. Youll partner closely with Product Lifecycle Marketing Web and Data teams to design and execute growth initiatives that help customers discover value faster and expand their use of Klaviyo.

This role is ideal for a PMM who loves the intersection of customer insight messaging and experimentation and whos motivated by measurable business impact.

If you thrive in a fast-paced environment enjoy turning insights into action and want to shape how product-led growth works in practice this role is for you.

How Youll Make a Difference:

• Defining growth opportunities across the PLG funnel from activation through conversion and expansion
• Partnering with Product teams to shape and execute growth initiatives and experiments
• Developing hypotheses success metrics and messaging to support free-to-paid conversion
• Optimizing key user journeys including post-sign-up onboarding in-product education and upgrade moments
• Crafting growth-focused positioning and messaging tailored to user intent and lifecycle stage
• Supporting cross-sell initiatives by defining value narratives and in-product education across the product portfolio
• Partnering with Lifecycle Marketing and Web teams to align in-product lifecycle and website experiences
• Translating learnings from experiments into repeatable growth plays and best practices

Who You Are:

• 5 years of experience in Product Marketing Growth Marketing or related roles working on product-led or self-serve SaaS products
• Strong understanding of growth funnels experimentation and conversion optimization
• Have a strong bias toward action you move quickly from insight to execution and learn through iteration
• Comfortable operating in ambiguity and making progress with imperfect information
• Oriented toward outcomes and impact not just plans or process
• Data-informed and curious using insights to prioritize test and refine ideas
• Collaborative and effective at influencing cross-functional partners to move work forward
• Thrive in a fast-paced dynamic environment and enjoy building and iterating quickly

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3 2025.

Please see the independent bias audit report covering our use of Covey here

Required Experience:

Manager