Director, Marketing Digital Platform Operations

Working with Us
Challenging. Meaningful. Life-changing. Those arent words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here uniquely interesting work happens every day in every department. From optimizing a production line to the latest breakthroughs in cell therapy this is work that transforms the lives of patients and the careers of those who do it. Youll get the chance to grow and thrive through opportunities uncommon in scale and scope alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits services and programs that provide our employees with the resources to pursue their goals both at work and in their personal lives. Read more: Director Marketing & Launch Digital Operations Worldwide Commercialization Excellence (WCx) will be pivotal in advancing BMSs Rewire Marketing approach championing the development and execution of a best-in-class AI-driven marketing digital platforms. This leader will shape drive and implement the marketing technologies needed to realize our AI Commercialization vision. Reporting to the Head of Marketing & Launch Excellence the role requires a unique blend of commercial acumen especially around commercial launches Marketing fundamentals and digital expertise. This individual will be responsible for leading the adoption and embedding across brand team of innovative digital/AI capabilities to support brand teams in decision making.

This role will also work closely across the brand teams AOR and other 3rd party partners to identify innovative digital tools that integrate into key business process and further support brand teams in effective and accelerated decision making to shape brand strategy aligned to re-wiring marketing. This role will closely partner with the Senior Director of Brand & Launch Excellence Executive Director of E2E Marketing AI Integration IT and priority brand teams. The role will have 2 direct reports that focus on the evolution of the Launch Excellence Playbook along with a team of SAM AI (Strategic Asset Management AI Platform) Content Managers.

Success in this role hinges on an ability to build strong cross-functional relationships influence stakeholders at every level and balance commercial priorities with technical requirements to accelerate marketing performance and position BMS as a leader in AI/digital driven commercialization.

Responsibilities:

• Set the vision identify and develop innovative digital solutions that enable brand teams to accelerate decision making
• Evolve the Launch Excellence Playbook to integrate additional AI learning skills
• Lead the Launch Excellence operations team to ensure timely onboarding of new brand teams metric reports.
• Evolve the Launch Excellence Playbook to include key analogs based on prior launches e.g. financial costs for deliverables best practices across launch scenarios
• Partner with brand leads to source train and manage leased workers that support the launch management of priority brands
• Manage partner BeeLine that supports leased workers Drive the adoption of SAM Ai across the Commercialization organization.
• Develop the cadence of onboarding new brands Evolve SAM AI to continue to elevate the capabilities based on brand team feedback Train manage the SAM AI Content Managers (4 headcount in addition to 2-4 leased workers) ensuring documents are managed QCed and meet the established criteria
• Partner with brand teams to understand unmet needs to integrate into future platforms
• Leverage our approved AORs to introduce advanced digital capabilities
• Excellent communication skills
• Ability to work efficiently and partner with external agencies/consultants
• Excellent financial management Lead and mentor direct reports

Qualifications:

• Advanced degree in business marketing technology or related field preferred
• Minimum 8 years experience in commercial marketing or commercialization roles within the pharmaceutical biotechnology or healthcare industry
• Strong commercial acumen and the ability to translate business needs into technical requirements for scalable solutions
• Proven experience in leading large-scale marketing capability transformations with a strong track record of driving digital and AI-enabled initiatives
• Exceptional stakeholder management and cross-functional collaboration skills
• Deep understanding of marketing technology platforms including experience with digital marketing solutions and content management systems
• Demonstrated expertise in partnering with IT Legal and Regulatory teams to implement and evolve technology-enabled review and approval workflows
• Analytical mindset proficient in measuring technology adoption and marketing performance through data and KPI
• Outstanding communication influencing and leadership skills with the ability to drive change and represent marketing capability priorities across senior leadership
• Demonstrated ability to develop and grow direct reports
• Ability to travel up to 30% to engage with global teams and stakeholders

If you come across a role that intrigues you but doesnt perfectly line up with your resume we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job such as required skills where the job is performed the employees work schedule job-related knowledge and experience. Final individual compensation will be decided based on demonstrated experience.

Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits please visit offerings are subject to the terms and conditions of the applicable plans in effect at the time and may require enrollment. Our benefits include:

• Health Coverage: Medical pharmacy dental and vision care.

• Wellbeing Support: Programs such as BMS Well-Being Account BMS Living Life Better and Employee Assistance Programs (EAP).

• Financial Well-being and Protection: 401(k) plan short- and long-term disability life insurance accident insurance supplemental health insurance business travel protection personal liability protection identity theft benefit legal support and survivor support.

Work-life benefits include:

Paid Time Off

• US Exempt Employees: flexible time off (unlimited with manager approval 11 paid national holidays (not applicable to employees in Phoenix AZ Puerto Rico or Rayzebio employees)

• Phoenix AZ Puerto Rico and Rayzebio Exempt Non-Exempt Hourly Employees: 160 hours annual paid vacation for new hires with manager approval 11 national holidays and 3 optional holidays

Based on eligibility* additional time off for employees may include unlimited paid sick time up to 2 paid volunteer days per year summer hours flexibility leaves of absence for medical personal parental caregiver bereavement and military needs and an annual Global Shutdown between Christmas and New Years Day.

All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.

*Eligibility Disclosure: The summer hours program is for United States (U.S.) office-based employees due to the unique nature of their work. Summer hours are generally not available for field sales and manufacturing operations and may also be limited for the capability centers. Employees in remote-by-design or lab-based roles may be eligible for summer hours depending on the nature of their work and should discuss eligibility with their manager. Employees covered under a collective bargaining agreement should consult that document to determine if they are eligible. Contractors leased workers and other service providers are not eligible to participate in the program.

Uniquely Interesting Work Life-changing Careers
With a single vision as inspiring as Transforming patients lives through science every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture promoting global participation in clinical trials while our shared values of passion innovation urgency accountability inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential site-by-design field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles onsite presence is considered an essential job function and is critical to collaboration innovation productivity and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application or in any part of the recruitment process direct your inquiries to . Visit to access our complete Equal Employment Opportunity statement.

Candidate Rights

BMS will consider for employment qualified applicants with arrest and conviction records pursuant to applicable laws in your area.

If you live in or expect to work from Los Angeles County if hired for this position please visit this page for important additional information: Protection

We will never request payments financial information or social security numbers during our application or recruitment process. Learn more about protecting yourself at data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

If you believe that the job posting is missing information required by local law or incorrect in any way please contact BMS at . Please provide the Job Title and Requisition number so we can review. Communications related to your application should not be sent to this email and you will not receive a response. Inquiries related to the status of your application should be directed to Chat with Ripley.