Vice President, Brand and Content Strategy
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Job Location:
Wilmington, DE - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Join Nemours Childrens Health in transforming the future of childrens health as our next Vice President Brand & Content Strategy.This hybrid executive role based out of either our Wilmington Delaware or Jacksonville Floridia location. This role offers the opportunity to shape a nationally recognized brand and amplify a mission that impacts millions of children and families.
Nemours is leading a bold shift from episodic care to a holistic preventive pay for health model. The Vice President of Brand and Content Strategy will architect our national brand narrative elevate our content ecosystem and ensure brand activation across diverse markets. This is a highly visible role that helps define how Nemours show up in the world building trust reputation and mission advocacy. This executive will shape how Nemours shows up in the world building reputation trust and advocacy for our mission while enabling measurable growth. This highly visible leader will bring modern brand strategy content excellence and enterprise alignment to a complex fast-evolving organization dedicated to helping every child grow up healthy.
Key Responsibilities
Brand Strategy
- Define Nemours national brand narrative and positioning.
- Build enterprise brand architecture across master brand and sub-brands.
- Translate enterprise strategy into regionally resonant activation playbooks.
Content Strategy & Ecosystem
- Build a connected content ecosystem that strengthens sentiment engagement and mission advocacy.
- Lead audience-first content strategies mapped to key journeys.
- Establish content operations (taxonomy governance workflow DAM).
- Chair an Editorial Board and partner with Digital on SEO/UX and analytics.
Creative Leadership
- Lead a high-performing in-house creative studio (design copy video UX/content).
- Standardize processes for briefs SLAs approvals and QA.
- Maintain creative standards through a Creative Review Board.
- Optimize resource allocation across enterprise and regional needs.
Measurement & Optimization
- Build a modern measurement system for brand health content and creative performance.
- Deliver dashboards with consistent KPIs and integrated insights.
- Embed a test-and-learn culture with structured optimization.
Change Leadership
- Serve as a trusted change agent advancing modern brand and content practices.
- Develop clear roadmaps with milestones resources and ROI alignment.
- Foster a mission-driven collaborative and innovative culture.
Required Qualifications
- 10 years progressive experience in brand strategy content strategy/operations and creative leadership.
- Proven success shaping national brand narratives with regional/local activation.
- Experience with content ecosystem design editorial strategy and SEO-informed programming.
- Strong background leading in-house creative teams and managing agencies.
- Data-driven leader fluent in brand tracking funnel analytics and marketing performance.
- Bachelors degree in marketing Business Healthcare Administration Communications or related field.
Preferred Qualifications
- Experience in healthcare pediatric health academic medicine or complex multi-site environments.
- Advanced degree (MBA MHA MS in Integrated Marketing/Analytics).
- Proven ability to influence and align stakeholders in matrixed organizations.
Required Experience:
Exec
Key Skills
- Change Management
- Financial Services
- Growing Experience
- Managed Care
- Management Experience
- Analysis Skills
- Senior Leadership
- Performance Management
- Process Management
- Leadership Experience
- negotiation
- Analytics
About Company
Nemours Children’s Health is an internationally recognized children’s health system. With more than 1.7 million patient encounters annually, we provide medical care in five states through two freestanding state-of-the-art children’s hospitals — Nemours Children’s Hospital, Delaware an ... View more
