A Career at HARMAN
As a technology leader that is rapidly on the move HARMAN is filled with people who are focused on making life better. Innovation inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together youll discover that at HARMAN you can grow make a difference and be proud of the work you do every day.
Introduction: A Career at HARMAN Lifestyle
Were a global multi-disciplinary team thats putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle you connect consumers with the power of superior sound.
- Contribute your talents to high-end esteemed brands like JBL Mark Levinson and Revel
- Unite your passion for audio innovation with high-tech product development
- Create pitch-perfect cutting-edge technology that elevates the listening experience
About the Role
As the Regional Marketing Team Lead and Market Manager this role provides strategic leadership and direction across the regional marketing team guiding regional vertical marketing leaders in the execution of cross-disciplinary brand activation initiatives and ensuring alignment across channel partners global marketing colleagues and the regional leadership organization. They will drive user and market demand across the regional market for HARMAN Professional Solutions portfolio of audio video and controls and lighting products. These products utilize a wide set of B2B and B2C go-to-market channels and strategies and as such the successful candidate will have demonstrated success across a broad range of marketing particular this position will be responsible for creating and executing creative sales enablement trade paid media experiential events and customer marketing programs that deliver impactful and measurable results. This leader drives the resolution of complex business challenges in support of market brand growth and key vertical financial targets and ensures alignment with overarching organizational priorities and strategies. This role will report to the Executive Director Marketing Professional Solutions.
This role will have three direct reports overseeing the market verticals of Integration Performance Audio Retail Audio and Professional Lighting as well as regional marketing operations and budget management.
What You Will Do
- Drive Enterprise Adoption - Our audio video and lighting solutions are deployed in the worlds most iconic stadiums arenas and this role you will own the regional marketing vision and execution that accelerates adoption of HARMAN Professional Solutions and elevates our presence across key verticals.
- Lead regional adoption of group marketing strategies and assets ensuring they are effectively localized activated and scaled for market impact.
- Set direction for the development and deployment of regional sales enablementsolution guides application briefs case studies and pitch decksin partnership with customers and the distribution ecosystem.
- Shape the regional approach to advertising PR and experiential marketing across B2B trade media digital channels trade shows roadshows and customer experience venues.
- Establish and evolve B2B channel partner enablement training and coop marketing programs to strengthen regional execution.
- Create Consumer Excitement - Our iconic brandsincluding JBL Professional and AKGare trusted by the worlds most influential creators and recognized with multiple technical Grammy Awards. You will steward these brand legacies while expanding relevance with emerging creator segments and evolving market dynamics.
- Define the regional strategy for engaging shoppers through retail ecommerce and distribution partners using compelling storytelling digital experiences merchandising and promotional programs.
- Ensure regional creative execution reflects cultural relevance while maintaining alignment with global brand standards.
- Influence retail presence and performance through close partnership with sales driving expanded assortments merchandising impact and brand preference.
- Lead regional product launch and sustaining strategies that build awareness excitement and measurable sellthrough.
- Partner with group marketing teams to integrate digital social and influencer marketing into cohesive regional programs.
- Build a WorldClass Marketing Operation - You will architect and lead a highperforming regional marketing organization that delivers consistent measurable results across markets.
- Own the regional marketing strategy translating global priorities into clear plans investments and execution.
- Provide leadership across gotomarket and demand creation efforts spanning brand PR advertising digital ecommerce web content events and promotions.
- Collaborate crossfunctionally with channel business development and AVL leadership to support new product introductions and strengthen the regional install ecosystemincluding system integrators architects consultants and key influencers.
- Set expectations and governance for distributor and reseller marketing driving alignment with coop agreements brand standards and performance objectives.
- Build and sustain strategic relationships with key partners retailers distributors and integrators to unlock regional growth opportunities.
- Partner closely with centralized marketing teams (Brand Services Insights Corporate Communications Digital Commerce) to maximize scale consistency and impact.
- Content Leadership - You will set the standard for storytelling and content excellence across the region ensuring clarity consistency and business impact.
- Provide regional oversight and direction for the development of globally aligned regionally executed communication materials.
- Champion highquality content that strengthens brand positioning and advances commercial objectives.
- Define partnership frameworks and criteria guiding regional execution of highimpact collaborations.
- Ensure partnerships reflect brand values cultural relevance and longterm growth priorities.
- Leadership & Strategy - You will operate as a regional leader shaping direction while delivering results through influence and collaboration.
- Lead through your team setting clear direction expectations and accountability.
- Drive financial performance and operational excellence through strong commercial acumen and industry insight.
- Navigate complex business challenges with sound judgment strategic thinking and decisive leadership.
- Influence and collaborate with senior leaders across functions to maximize brand activation across content culture partnerships and social platforms.
What You Need to Be Successful
- Minimum 10 years of progressive experience in brand activation marketing or related disciplines including proven experience leading diverse cross-functional teams at a director level or above.
- Exceptional leadership and communication skills with demonstrated ability to lead through subordinate managers and influence at all levels of the organization.
- Deep expertise in developing global frameworks for integrated marketing social media partnerships and content creation.
- Proven track record of managing large-scale brand campaigns and partnerships with a focus on measurable results and financial performance.
- In-depth understanding of digital content strategy social media platforms and asset management tools.
- Strong commercial acumen and broad industry knowledge with the ability to apply insights to drive operational and financial outcomes.
- Ability to resolve highly complex business challenges and contribute to the development of long-term strategic plans.
- International experience and a global mindset are highly desirable for EMEA applicants.
- Experience in the Professional Tour Audio Professional Lighting or Installed Audio Video and Control markets is highly desirable.
- Experience in Performance Marketing Ecomm or Professional Audio Retail Marketing is highly desirable.
What We Offer
- Flexible work environment allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location
- Access to employee discounts on world-class Harman and Samsung products (JBL HARMAN Kardon AKG etc.)
- Extensive training opportunities through our own HARMAN University
- Competitive wellness benefits
- Tuition reimbursement
- Be Brilliant employee recognition and rewards program
- An inclusive and diverse work environment that fosters and encourages professional and personal development
You Belong Here
HARMAN is committed to making every employee feel welcomed valued and empowered. No matter what role you play we encourage you to share your ideas voice your distinct perspective and bring your whole self with you all within a support-minded culture that celebrates what makes each of us unique. We also recognize that learning is a lifelong pursuit and want you to flourish. We proudly offer added opportunities for training development and continuing education further empowering you to live the career you want.
About HARMAN: Where Innovation Unleashes Next-Level Technology
Ever since the 1920s weve been amplifying the sense of sound. Today that legacy endures with integrated technology platforms that make the world smarter safer and more connected.
Across automotive lifestyle and digital transformation solutions we create innovative technologies that turn ordinary moments into extraordinary experiences. Our renowned automotive and lifestyle solutions can be found everywhere from the music we play in our cars and homes to venues that feature todays most sought-after performers while our digital transformation solutions serve humanity by addressing the worlds ever-evolving needs and demands. Marketing our award-winning portfolio under 16 iconic brands such as JBL Mark Levinson and Revel we set ourselves apart by exceeding the highest engineering and design standards for our customers our partners and each other.
If youre ready to innovate and do work that makes a lasting impact join our talent community today!
HARMAN is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or Protected Veterans status. HARMAN offers a great work environment challenging career opportunities professional training and competitive compensation. ()
$ 117000 - $ 171600
HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard torace religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics.