Senior Ad Sales Research Analyst

Chicago, IL - USA

Monthly Salary: Not Disclosed

Posted on: 5 hours ago

Vacancies: 1 Vacancy

Job Summary

MW Partners is currently seeking a Senior Ad Sales Research Analyst to work for our client who is a leader in the media and entertainment industry.

Responsibilities and duties:

Data Analysis: Process analyze and interpret large datasets on audience behavior media ratings and market trends.
Client Reporting: Build polished reports dashboards and presentations (Excel PowerPoint) that make complex findings actionable and easy to understand.
Performance Optimization: Measure campaign reach frequency and impact to optimize media and sales strategies.
Systems Expertise: Use Nielsens proprietary tools (e.g. Nielsen ONE Media Impact Planning Ad Intel) and other analytics platforms to support audience insights.
Cross-Functional Collaboration: Partner with internal sales marketing and content teams to deliver insights that support revenue growth and client success.
Audience Measurement: Understand what audiences watch listen to and engage with across platforms.
Advertising Insights: Evaluate ad effectiveness across linear digital and streaming channels.
Market Trends: Monitor evolving media consumption habits and advertiser opportunities.

Requirements:

Bachelors degree in Marketing Statistics Data Science or a related field.
Experience: Minimum 2 years in a data media or marketing analytics role ideally within a media or publisher environment.
Technical Skills: Advanced Excel and PowerPoint proficiency; familiarity with Nielsen tools required. Must have experience with Niesen nPower and Ad Intel. Experience with ComScore MRI Video Amp and iSpot is also desired but not required.
Analytical Strength: Proven ability to interpret data identify trends and distill findings into strategic recommendations.
Storytelling Mindset: Ability to craft narratives that connect insights to actionable business outcomes.

For a further discussion or to find out more contact Indu Sri Lakavath on or apply now.

MW Partners is currently seeking a Senior Ad Sales Research Analyst to work for our client who is a leader in the media and entertainment industry. Responsibilities and duties: Data Analysis: Process analyze and interpret large datasets on audience behavior media ratings and market trends. Client R...