Senior Marketing & Conversion Analyst (all genders)
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Job Location:
Peterborough - UK
Monthly Salary:
Not Disclosed
Posted on:
7 hours ago
Vacancies:
1 Vacancy
Job Summary
Welcome to Glow25!
We are a dynamic fast-growing beauty and pro-aging company based in Berlin.
Our heartfelt mission: Glow moments that last for our community and for us as a team.
Work at Glow25 should inspire excite and be fun. Thats why were looking for smart empathetic people who take ownership and grow with us.
Join Glow25 and help us redefine beauty. Were excited to meet you!
These are our current challenges and future goals:
Marketing is a core growth driver at Glow25. Were looking for a Senior Marketing & Conversion Analyst who owns tracking quality marketing performance visibility and funnel reporting this role youll work hands-on with GTM GA4 pixels SQL and act as the bridge between Marketing Tech and Data ensuring our marketing decisions are grounded in reliable actionable insights.
This is where we need your support:
- Own our tracking & measurement setup end-to-end: GTM implementation (client server-side) marketing pixels GA4 events and campaign tracking logic ensuring new campaigns features and landing pages are measurable from day one.
- GDPR & consent compliance is your responsibility you understand how consent mechanisms affect attribution event tracking and campaign performance and align our tracking with legal and technical constraints.
- Analyze marketing performance beyond platform dashboards: evaluate ROAS MER CAC and contribution margin deep dive into cohorts and CLTV and connect campaign performance to backend revenue and subscription behavior.
- Map and optimize our webshop funnel identify drop-offs quantify revenue impact segment by traffic source and device and support CRO initiatives with structured analysis.
- Build reliable marketing data models using advanced SQL and dbt create actionable reporting and ensure consistent metric definitions that stakeholders can rely on.
You have the following experience:
- 4 years working in marketing analytics ideally in a DTC/e-commerce environment with subscription models and paid traffic dynamics.
- GTM and GA4 are tools you know inside out from setup to troubleshooting.
- Strong SQL skills and experience with dbt or similar transformation tools come naturally to you.
- Deep knowledge of attribution frameworks consent-based tracking (GDPR CMP logic) and funnel/CRO methodology.
- Communicating clearly with both technical and non-technical stakeholders is one of your strengths paired with a strong ownership mindset in fast-moving environments.
Thats something you can look forward to:
- Work flexibly in the way that suits you best. Work when and where youre most productive with flexible hours and smart time tracking.
- Home office Done right. Weve got you covered: receive a one-time 500 allowance to set up your perfect workspace.
- Fully equipped from day one. Mac or Windows you choose what works best for you.
- Glow Card your monthly treat. Get 50 every month to spend however you like thats 600 a year just because.
- Learning is part of the deal. Whether its our Glowcademy dedicated learning time or personal development support we invest in you not just in numbers.
- Lets Glow! Enjoy 40% off our entire product range yes everything.
- Take a break youve earned it. 30 vacation days 1 personal holiday up to 10 additional unpaid days off when you need a real reset. Oh and New Years Eve Thats a day off too!
- Stay healthy stay glowing. Our company health insurance reimburses up to 600 per year for extras like vision aids alternative medicine or dental cleanings.
- Thinking ahead. After your probation period well contribute 600 toward your pension plan and if you add more well top it up with an extra 20%.
- Exclusive partner perks. Get access to discounts and special offers from top brands through our corporate benefit platforms.
- Team spirit to go. Our Glow25 merch is more than just fabric its your badge of belonging.
- Culture that truly shines. For five years in a row weve been recognized as a Top Company on Kununu - proof of the strong positive and genuine culture we live every day.
- Move your way. From workouts to wellness retreats you decide how to stay active. Choose between Urban Sports Club or Wellpass.
Yay! Youve made it this far!
But theres one more thing we want to say: Dont hesitate! Especially if youre a woman or from an underrepresented group. Even if you dont check every box we want to encourage you to apply anyway. We believe that a diverse range of perspectives and experiences makes a team stronger and the stronger our team is the better we can fulfil our mission of helping people bring more energy into their daily lives.
Key Skills
- Loyalty Marketing
- Marketing
- Google Analytics
- Pardot
- Attribution Modeling
- Pivot tables
- Salesforce Marketing Cloud
- Data Visualization
- Tableau
- Customer Segmentation
- Market Research
- Analytics
About Company
Hey! Wir sind Primal State – ein junges, stark wachsendes Health & Well Aging Unternehmen aus Berlin. Mittlerweile gehört Glow25 - eine Collagen Company, die neue Maßstäbe im Well-Aging-Markt setzt, als weitere, sehr erfolgreiche Marke zur Primal Familie. Wir haben es uns zur Mis ... View more
