Creative Lead
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Job Location:
Monthly Salary:
Posted on:
16 hours ago
Vacancies:
1 Vacancy
Job Summary
- Application Deadline: March 16 2026
- Stockholm
- Hybrid
Job Description
Haglöfs is looking for a Creative Lead to join the HQ marketing team. The role represents a chance to shape the future expression of the Haglöfs brand during a phase of growth and repositioning of the Haglöfs brand.
At Haglöfs we believe nature is the greatest playground ever madea place to challenge ourselves explore the unknown and grow beyond expectations. Since 1914 we have inspired people to enjoy the outdoors respect nature and embrace adventure. Now we want you to join us in making our workplace just as adventurous and inspiring as the world outside.
About the role
As Creative Lead you drive Haglöfs creative production engine from idea to execution. You translate Category Trade and Sponsorship briefs into outstanding creative campaigns and communicative content that stand out across all channels.
The Creative Lead owns the tonality the visual guidelines and the creative concept in the brand platform and safeguards they are followed.
You will lead our in-house creative team (Project Lead Photographer Graphic Designer Copywriter) collaborate with external agencies and report directly to the CMO. This is both a strategic and hands-on role where you will art direct key campaigns and productions from concept through delivery.
Task and responsibilities
- Lead the in-house creative team and the collaboration with external creative agencies to create outstanding content to be used across all marketing channels
- Drive the continued development and implementation of the brand platform including brand positioning look & feel and tone of voice
- Be responsible for translating marketing initiatives into channel specific content for Social media PR Communities bought Media and Sponsorship activities
- Do Art Direction for our campaigns and related productions
- Develop creative concepts for seasonal campaigns launches and initiatives
- Create or oversee mood boards and creative directions
- Align visuals with copy tone of voice and storytelling
- Art direct photo shoots and video productions(studio outdoor locations)
- Define casting locations styling lighting and overall visual tone
- Stay on top of outdoor industry trends consumer and competitor activity and constantly challenges Haglöfs marketing team to think differently
- Be the go-to person for all cross-functional strategic feedback on brand marketing and content creation efforts
Key Skills
- Microsoft Office
- Graphics Design
- Copywritter
- Creative concept
- Advertising
- Communication
- Adobe Creative Suite
- Autodesk
- Art Direction
- Flash
- Flex
- HTML
- SEO
- Fine art
- Quarkxpress
About Company
Haglöfs outdoor clothing and apparel. Jackets, pants, backpacks and shoes for men, women and Junior. A Sustainable Choice for hiking, skiing and mountaineering activities.
