Director Alliances Marketing

Director Alliance Marketing IGEL Ready Ecosystem Partners

Location: Fort Lauderdale Florida Team: Global Marketing Reports to: VP Global Marketing

Strategic Planning & Leadership

• Own and execute joint strategic marketing plans with IGEL Ready ecosystem partners aligned to shared revenue pipeline and market expansion goals.

• Develop differentiated value propositions that highlight IGELs secure endpoint platform and the joint benefits of partner integrations across digital workspace cloud security and AI-driven solutions.

• Content & Messaging Development

• Drive the content strategy and production of co-branded messaging solution briefs sales enablement tools videos social content and customer success stories that elevate IGEL partner value.

• Ensure all messaging reinforces IGELs leadership in secure managed access to digital workspaces while supporting partner ecosystem priorities.

Demand Generation & Events

• Lead a portfolio of joint demand generation programs including industry events IGEL Ready partner activations webinars solution roundtables digital campaigns and initiatives focused on workspace modernization endpoint security and AI readiness.

• Provide high-quality program management to ensure initiatives launch on time on budget and with measurable impact on pipeline and partner engagement.

Budget Co-Marketing & Measurement

• Secure and manage co-marketing investments from IGEL Ready ecosystem partners ensuring joint programs are co-funded to the greatest extent possible. This role carries direct responsibility for driving partner sponsorships and financial participation in demand generation events and content initiatives.

• Oversee program-level budgets forecasting ROI analysis and performance reporting to ensure all co-marketed initiatives deliver measurable impact on awareness engagement and pipeline.

• Success in this role will be measured in part by the volume consistency and effectiveness of partner co-marketing contributions secured throughout the year.

Brand Visibility & Awareness

• Increase visibility of IGEL partner solutions through integrated marketing tactics such as social media advertising podcasts public relations and the development of co-branded assets.

• Align all content with IGEL brand guidelines and IGEL Ready partner marketing requirements.

Cross-Functional Influence & Relationship Building

• Build and maintain strong strategic relationships with marketing and product teams across IGEL Ready ecosystem partners to identify and execute high-impact co-marketing opportunities.

• Partner closely with IGEL field marketing channel product and sales teams to ensure joint initiatives are orchestrated and executed globally.

• Support partner-related sales kickoffs enablement events and ecosystem gatherings.

• Drive IGELs inclusion in partner-led go-to-market initiativesincluding presence in ecosystem partners trade show booths digital campaigns solution showcases field events and sales enablement programsto ensure IGEL is prominently represented across the partner ecosystem.

Culture & Leadership

• Uphold IGELs culture of integrity collaboration and accountability.

• Model professionalism and a customer-first approach across all internal and external engagements.

Experience & Expertise

• 10 years of integrated B2B marketing experience preferably within enterprise software cloud services cybersecurity digital workspace solutions or adjacent technology sectors.

• Extensive experience leading partner or alliance marketing initiatives with major technology ecosystem partners.

• Proven track record designing and executing multi-channel marketing campaigns events and digital strategies that drive measurable pipeline and partner engagement.

Leadership & Collaboration

• Demonstrated ability to influence senior stakeholders and C-level executives internally and within partner organizations while driving alignment across complex initiatives.

• Experience managing teams or cross-functional working groups; strong skills in goal setting performance management and talent development.

Communication & Operational Excellence

• Exceptional executive-level communication skills with the ability to navigate matrixed environments and drive clear consistent messaging.

• Strategic adaptable mindset with the ability to operate in a fast-paced high-growth organization and make sound business decisions.

• Comfortable working in a hybrid or remote environment; willingness to travel for partner and IGEL events as needed.

Professional Standards

• Acts with integrity professionalism and personal accountability contributing to a positive and collaborative IGEL culture.

• Health dental vision and prescription benefits (employee premiums covered by IGEL)
• 11 company-paid holidays per year
• 18-22 days of PTO per year (18 days in year 1 20 days starting in year 2 and 22 days after 5 years of service)
• Sick time of 10 days per year with rollover of unused days
• 401(k) plan with 100% company match
• Paid maternity and paternity leave
• Monthly home office allowance
• Remote working opportunities and flexible working times so you can combine your demanding work with your personal goals
• Employee Assistance Program (EAP) and Financial Wellness tool
• Company-paid life insurance policy long-term disability (LTD) and short-term disability (STD) coverage
• Wellbeing apps including Rightway Headspace and Wellhub
• Training and development opportunities to advance your career
• Presidents Club for the highest performing salespeople and overachievers
• An amazing culture powered by a workplace run on trust empowerment and feedback with a positive inspiring working atmosphere
• A highly motivated team that is already looking forward to your support in developing strategies and achieving common goals together with you!