Analytics Manager

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology we believe in the power of media and creative to drive breakthroughs for the worlds best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy built on data & technology built for people & algorithms built around diverse schools of thought built to test & learn at scale and crucially built to evolve.

Role Summary and Impact

You will be working with leading advertisers including Airbnb to harness their data and improve the performance of their campaigns developing and deploying media measurement solutions. Communication with client stakeholders and effective management of assigned tasks is critical in this role. You will be joining an award winning team with more than 16 tech and media industry awards to our name including Campaign Magazines Tech Awards Agency of the Year Best Use of AI and Breakthrough Tech as Part of a Campaign awards.

We have invested in giving you the tools to make you as successful as possible including training/development full access to Google Cloud Platform and a wider global community of analysts and data scientists.

Some of the things wed like you to do

• You will be responsible for implementing media campaign measurement including Brand Lift Studies Conversion Lift Studies & Matched Market Testing
• You will with appropriate guidance deliver actionable insights that inform future campaigns and show the clients how to improve effectiveness.
• Collaborate proactively with the wider client team and other teams within Essence Mediacom to implement measurement & analytics.
• Play an important part in collating and reporting incrementality results from Meta Google and other media channels
• Evaluate the statistical robustness of measurement solutions and iterate on them as needed to optimize performance and feasibility

Skills and Experience

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• You will be highly numerate: able to confidently interpret data and apply statistical tests to draw robust conclusions. Holding a degree(s) in a quantitative field: Statistics Mathematics Economics Engineering Physical Science or Computer Science
• Knowledge of applying measurement to media campaigns through Meta/Google particularly brand lift studies
• Experience in analytics measurement data science or a related field
• Well developed problem-solving skills and the ability to think critically and creatively
• Strong communication skills with the ability to engage both technical and non-technical audiences
• Able to follow guidance as part of a cross-functional team using project management tools such as Jira/Trello/Wrike/Asana
• Demonstrable experience at presenting data in a visually engaging and insightful manner
• Familiarity with SQL
• Proven client-facing experience with the ability to translate complex analytical insights into clear actionable recommendations for clients and stakeholders

Nice to haves:

• Familiarity R & Python including use of packages such as pandas numpy scipy & matplotlib
• Knowledge of market research methodologies
• Experience with cloud technologies such as BigQuery GCP & AWS
• Experience working with predictive models and data sources via APIs

Speaking any European languages

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice ( for more information on how we process the information you provide.

#LI-Promoted

Please read our Privacy Noticefor more information on how we process the information you provide.