Senior Data Scientist CLV & Personalisation
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Job Summary
Why Sony Interactive Entertainment
Sony Interactive Entertainment isnt just the Best Place to Play its also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation were part of a proud legacy of innovation and excellence. SIE is a dynamic technology company delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand a name synonymous with entertainment excellence and creativity.
At PlayStation Data Science plays a critical role in shaping how we invest inretain and delight our global player base. TheCLV & Personalisation teamfocuses on understanding player behaviour and driving more effective engagement across the player lifecycle from acquisition and onboarding through to retention monetisation and long-term value.
As aSenior Data Scientist you will drive the development of advanced modelling and analytical approaches that influence key commercial and product decisions at scale and are evaluated based on their impact on commercial outcomes. You will work on complex and often ambiguous problems helping define how we measure player value and how we deliver more personalised player experiences.
This role combines deep hands-on modelling with ownership of problem definition approach and impact. You will work with a high degree of autonomy across ambiguous problem spaces shaping how data informs strategy and decision-making across the business.
WhatYoullDo
- Design and deliver advanced machine learning models to drive player value engagement and growth across the lifecycle.
- Own ambiguous problem spaces defining modelling approaches and breaking down complex business challenges into actionable solutions.
- Partner with senior stakeholders to shapestrategies andensureDataScience drives high-impact decisions.
- Apply advanced machine learning techniques including deep learning and sequence modelling whereappropriate tocapture complex player behaviours and improve model performance.
- Evaluate and select modelling approaches based on problem context balancing performance scalability and interpretability.
- Work within cross-functional teams including engineering product and commercial stakeholders to ensure solutions are scalable production-ready and aligned with long-term architecture.
- Mentor other data scientists and contribute to best practices across the team.
- Communicate complex modelling approaches assumptions and outcomes clearly to senior technical and non-technical audiences.
WhatWereLooking For
You combine technical depth in machine learning with a proactive solution-oriented mindset and the ability to influence strategy and inspire others. You thrive on solving sophisticated problems that deepen PlayStations understanding of its players and you use this understanding to inform data-driven decisions and strategies that drive player growth.
- Proven industry experience delivering impactful production-ready machine learning solutions in areas such as customer value retention or personalisation.
- Strongexpertisein modern machine learning approaches including applying techniques such as transformers embeddings or sequence-based models to real-worldbehavioural data.
- Ability to critically assess when advanced approaches arewarrantedversus simpler solutions.
- Experience owning projects end-to-end including problem definition navigating ambiguity selecting modelling approaches and delivering impactful solutions.
- Ability to work with large complex datasets and translate them into scalable solutions.
- Strong stakeholder management and communication skills with the ability to influence decisions and communicate results persuasively to both technical and non-technical audiences.
- Proficiencyin Python SQL and modern ML tooling (such asTensorflowPyTorchMLlib feature stores); experience withPySparkor equivalent distributed data processing tools.
- A strong academic background typically aMastersor PhD in a technical or quantitative field specialising in Machine Learning.
- Experience deploying models into production andmaintainingbusiness-critical or consumer facing models.
Nice to Have
- Background in gaming e-commerce or subscription-based businesses.
- Industry experience with experimentation frameworks and causal inference.
- Experience working in agile fast-paced environments
Please note Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Please refer to ourCandidate Privacy Noticefor more information about what personal information we collect how we use it who we share it with and your data protection rights.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity gender expression and gender reassignment) race (including colour nationality ethnic or national origin) religion or belief marital or civil partnership status disability age sexual orientation pregnancy maternity or parental status trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment empower employees and embrace diversity. We encourage everyone to respond.
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Required Experience:
Senior IC
Key Skills
About Company
Explore the new generation PlayStation 4 and PS5 consoles - experience immersive gaming with thousands of hit games in every genre to rewrite the rules for what a PlayStation console can do.
