Community Specialist (11 month MTC)

Sydney - Australia

Monthly Salary: Not Disclosed

Posted on: 15 hours ago

Vacancies: 1 Vacancy

Job Summary

ABOUT THE ROLE

As part of a Social Content Pod that engages directly with our client a market-leading global CPG business this role combines cultural intelligence with community management across all social communities within your assigned category. Youll be responsible for identifying emerging trends and consumer behaviours while being the live voice and ears of the brands. This dual focus allows you to both shape meaningful conversations and gather valuable insights that inform brand strategy.

The role will be accountable for driving engagement with audiences as well as managing the owned channels and social presence for relevant brands acting as the primary point of contact for the online community.

Please note - this role will be a Max Term contract to Dec 2026.

WHAT YOULL DO

Cultural Intelligence & Trends

Monitor and analyse cultural trends social conversations and emerging behaviours within your category
Provide regular insights on category-specific trends competitor activities and consumer sentiment
Translate social listening insights into actionable recommendations for brand strategy
Identify opportunities for brands to participate in relevant cultural moments

Community Management & Engagement

Develop and execute community engagement strategies that align with overall marketing objectives for each brand in your category
Manage brands owned channels including daily monitoring content posting and community moderation
Represent as the voice of the brands online embodying each brands unique Tone of Voice
Build strong engagement with communities across social media platforms
Respond to comments and messages promptly and effectively

Strategic Analysis & Reporting

Conduct qualitative analysis of social media conversations across your category
Track and analyse community metrics and sentiment
Identify trends and opportunities to improve brand messaging and content
Create regular reports on community health and engagement metrics

Content & Collaboration

Champion user-generated content (UGC) identifying authentic content that resonates with each brand
Work closely with the Content & Social Lead within your category team to share community insights
Inform content and campaign strategies based on cultural and community insights
Collaborate with Customer Engagement teams on regulatory engagement

Brand Protection & Customer Care

Manage brand reputation within online communities
Address customer inquiries and concerns with empathy and professionalism
Escalate issues as needed following established protocols

ABOUT YOU

What youve done:

Community Management Experience:

Proven experience directly managing online communities ideally for brands. This could include: Growing and engaging social media audiences Creating and executing community engagement strategies Moderating online discussions and managing conflicts Tracking and analysing community metrics.

Social Listening tools proficiency:

Demonstrated ability to create and manage social listening dashboards using tools that are intuitive and efficient ensuring quick and agile responses to emerging trends. Experience using Sprinklr or Meltwater is a plus.

Content Creation Experience Copywriting focus:

Demonstrable ability to create engaging written content for social media or other online platforms.

Customer Service Experience:

Experience interacting with customers addressing inquiries and resolving issues in a professional and empathetic manner.

Additional desirable experience CPG industry:

Working directly with CPG brands retailers or agencies is a significant advantage. Knowledge of CPG Industry Trends: Demonstrated understanding of current trends products and consumer behaviour.

What youre great at:

Core community Engagement & Management:

Online Community Building: Demonstrated ability to cultivate a positive engaged online community around a brand. This includes understanding platform dynamics and fostering authentic interactions.
Social Media Expertise: In-depth knowledge of relevant platforms (Instagram TikTok YouTube etc.) including best practices content formats and audience nuances.
Community Moderation: Skillfully moderating discussions addressing conflicts and maintaining a safe inclusive environment. This requires strong judgment and sensitivity to diverse perspectives.
Relationship Building: Building and nurturing relationships with community members influencers and internal stakeholders. Excellent communication (written & verbal) and active listening are crucial.
Community Insights & Analysis: Analysing community data identifying trends and extracting actionable insights to inform brand strategy and content.
Proactive Engagement: Taking initiative to spark conversations run interactive activities (polls Q&As contests) and foster a sense of community beyond simply reacting to comments.

Additional Key Skills:

Strong analytical mindset with ability to identify and interpret cultural trends
Experience in translating social listening insights into actionable recommendations
Understanding of cultural nuances within the CPG category
Ability to spot emerging trends and their relevance to brands
Experience in creating trend reports and cultural analysis

Please contactif you need the job advert or form in another format.

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Required Experience:

ABOUT THE ROLEAs part of a Social Content Pod that engages directly with our client a market-leading global CPG business this role combines cultural intelligence with community management across all social communities within your assigned category. Youll be responsible for identifying emerging trend...