Group Marketing Manager (Brand)
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Monthly Salary:
Posted on:
12 hours ago
Vacancies:
1 Vacancy
Job Summary
Job no: 505298
Work type: Ongoing Full Time
Location: Sydney
Categories: Marketing/Communications
About ABC Audiences
ABC Audiences brings together marketing media publicity & events data and insights alongside our in-house creative team to grow the reach relevance and reputation of the ABC and our content. We translate the ABCs public purpose into bold brand platforms distinctive campaigns and measurable audience impact across News Screen and Audio. Built on creative excellence and strategic rigour our division combines big ideas with sharp execution to ensure the ABC is discoverable distinctive and understood by audiences across Australia.
About the Role
This is an excellent opportunity to lead high-impact brand projects at the ABC shaping major campaigns and priority launches that truly make a difference. You will translate organisational strategy into creative and integrated marketing activity across multiple channels ensuring campaigns deliver exceptional this role you will oversee complex relationships with internal teams and external agencies driving excellence in execution and delivering measurable audience and brand outcomes.
You will champion visual identity and brand governance guiding rollout across campaigns and touchpoints while ensuring consistency and quality. You will also lead internal and external creative teams to produce compelling content across film audio digital social out-of-home partnerships and 1:1 channels. This is a high-profile role where you can grow your skills influence strategic decisions and make a meaningful contribution to one of Australias most trusted brands.
Key Accountabilities
Campaign Delivery Leadership
- Lead the development and delivery of the annual campaign planning process and strategic planning to achieve audience growth targets and KPIs
- Oversee end-to-end delivery of major ABC campaigns and projects
- Manage timelines budgets approvals and workflow across multiple campaigns
- Ensure campaigns are delivered on time on brief and to a high creative and production standard
- Act as a central point of coordination across marketing media PR and content teams
Visual Identity & Brand Governance
- Lead delivery of visual identity projects in partnership with marketing and content teams
- Oversee rollout of visual identities across campaigns platforms content marketing and on-air and off-air touchpoints
- Establish and manage brand design governance to ensure consistency quality and correct application across all teams and suppliers
- Develop clear tools guidelines and approval pathways to support adoption across the organisation
- Act as the day-to-day guardian of the visual identity in campaign execution and brand activity
Integrated Creative Excellence Champion
- Lead briefing and management of internal creative teams and external agencies to elevate creative excellence
- Drive strong creative output across film audio digital social OOH partnership and 1:1 channels maintaining high standards of craft storytelling and execution
- Manage processes costs and delivery milestones
- Partner closely with Media and PR to ensure integrated campaign roll-out across paid owned and earned channels
Campaign Effectiveness and Optimisation
- Work with Data and Insights teams to define campaign KPIs
- Lead post-campaign reporting and structured wash-ups
- Use performance data to optimise in-flight activity and inform future campaigns
Team Leadership and Workflow Management
- Lead and develop team members setting clear priorities workloads and performance expectations
- Build strong operating rhythms across briefing reviews approvals and reporting
- Foster a collaborative accountable and delivery-focused team culture
Governance and Compliance
- Ensure all campaigns comply with ABC editorial standards legal requirements and governance processes
- Proactively manage risk across high-profile and sensitive campaigns
- Maintain clear documentation for approvals spend and reporting
About you
- Relevant tertiary qualifications or equivalent significant skills knowledge and experience
- Significant experience in a similar role; senior executive experience is essential. Experience in a media company is well regarded but not essential
- Proven outstanding strategic thinking with the ability to identify growth opportunities and translate strategy into actionable measurable plans
- Demonstrated senior-level knowledge of owned earned and paid digital marketing audience segmentation and audience journey mapping
- Significant experience in brand development brand values positioning and evolution into the digital domain
- Strong capability in managing a team multiple projects budgets and timeframes with experience in team development and capability building
- Highly developed interpersonal negotiation and stakeholder management skills with the ability to build partnerships and relationships at all levels
- Highly developed innovative and creative thinking with the ability to think laterally and exercise critical judgment in solving complex problems while considering the ABC Charter and Editorial Policies
For further information on this position please contact Jamie Nedved Recruitment Lead via email
Full Position Description:Group Marketing Manager
We respectfully request that Recruitment Agencies do not submit applications for this position.
If you require recruitment or selection information in an alternative format or need adjustments or accessibility support please email
In line with our focus ondiversity applications are strongly encouraged from Indigenous Australians people from a range of cultural and linguistic backgrounds people with disability and LGBTIQA individuals. The ABC also aims to achieve a gender-balanced workforce
For more information on working at the ABCvisit
Advertised: AUS Eastern Daylight Time
Applications close: AUS Eastern Daylight Time
Required Experience:
Manager
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
