Senior D&A Product Manager EU Sales and Marketing, SRM

London - UK

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Job Description:

The Senior D&A Product Manager EU Sales and Marketing SRM will manage the vision roadmap and delivery of the Demand (sales & marketing) and Strategic Revenue Management Data & Analytics solution portfolio in Europe. Starting with key business problems and/or future capability needs this role will interface with market regional and global sales & marketing leaders as well as functional experts to build and deploy analytics products that create business value and advance the RC digital agenda.

Key Responsibilities:

Lead the interaction and engagement with the EU Demand (sales & marketing) and EU SRM teams for RC D&A. Elevate RC D&A as the thought leader and value driver for delivering the analytical insights required to meet RC EUs goals.
Convert Problems into a Product Vision; understand the current process pain points user personas and existing tooling to synthesize Product(s) that address the business need.
Strategic Change; partner with Regional D&A Director EU to manage the roadmap of highest-impact analytical product areas. Ensure this is aligned to global priority areas for the domain.
Gatekeep all EU D&A use cases within the Demand and SRM domain to ensure they create tangible value whilst aligning to the RC D&A global and (where relevant) local strategies.
Architect a backlog of Epics that iteratively addresses the problem using the Agile framework prioritizing them into Releases.
Partner with the Delivery & Data functions to scope and advocate for the resources technologies and data assets required to deliver each release.
Oversee a squad of technical resources (associate & 3rd party) who will build and deploy Product releases.
Continually evaluate solutions ability to solve the problem through adoption and other value creation indicators

Knowledge / Experience:

7-10 years of experience in product management brand management or go-to-market strategy within a sales or marketing-driven environment
Strong understanding of digital marketing market research S&OP and Strategic Revenue Management as well as product management principles; i.e. Agile and Lean methodologies product lifecycles backlog management.
Proven record of facilitating teams to identify problems to solve ideate solutions and bringing possibilities to life
Strength in business-to-science translation with experience growing partnerships between business and technology teams
Familiarity with CRM systems (e.g. Salesforce) product analytics tools (e.g. Mixpanel Amplitude) and backlog management software (e.g. Azure DevOps JIRA Asana)
Analytics foundation knowledgeable in both operations research and the data science domain
Experience in delivery management of analytical products or awareness of the drivers of complexity within delivery

Education & Professional Qualifications:

Required: Bachelors degree in Marketing Business Administration Economics or a related field
Preferred: Masters degree (MBA or similar) particularly with a focus on marketing product management or strategy
Preferred: Professional certification in product management (e.g. Pragmatic Institute AIPMM or similar)
Preferred: practitioner experience in Demand (Sales Marketing Insights) and/ or SRM domain

What can you expect from Mars

Work with diverse and talented Associates all guided by the Five Principles.
Join a purpose-driven company where were striving to build the world we want tomorrow today.
Best-in-class learning and development support from day one including access to our in-house Mars University.
An industry-competitive salary and benefits package including a company bonus.

#TBdigital

Required Experience:

Senior IC

Job Description:The Senior D&A Product Manager EU Sales and Marketing SRM will manage the vision roadmap and delivery of the Demand (sales & marketing) and Strategic Revenue Management Data & Analytics solution portfolio in Europe. Starting with key business problems and/or future capability needs t...