The Senior D&A Product Manager EU Sales and Marketing SRM will manage the vision roadmap and delivery of the Demand (sales & marketing) and Strategic Revenue Management Data & Analytics solution portfolio in Europe. Starting with key business problems and/or future capability needs this role will interface with market regional and global sales & marketing leaders as well as functional experts to build and deploy analytics products that create business value and advance the RC digital agenda.

Key Responsibilities:

• Lead the interaction and engagement with the EU Demand (sales & marketing) and EU SRM teams for RC D&A. Elevate RC D&A as the thought leader and value driver for delivering the analytical insights required to meet RC EUs goals.

• Convert Problems into a Product Vision; understand the current process pain points user personas and existing tooling to synthesize Product(s) that address the business need.

• Strategic Change; partner with Regional D&A Director EU to manage the roadmap of highest-impact analytical product areas. Ensure this is aligned to global priority areas for the domain.

• Gatekeep all EU D&A use cases within the Demand and SRM domain to ensure they create tangible value whilst aligning to the RC D&A global and (where relevant) local strategies.

• Architect a backlog of Epics that iteratively addresses the problem using the Agile framework prioritizing them into Releases.

• Partner with the Delivery & Data functions to scope and advocate for the resources technologies and data assets required to deliver each release.

• Oversee a squad of technical resources (associate & 3rd party) who will build and deploy Product releases.

• Continually evaluate solutions ability to solve the problem through adoption and other value creation indicators

Knowledge / Experience:

• 7-10 years of experience in product management brand management or go-to-market strategy within a sales or marketing-driven environment

• Strong understanding of digital marketing market research S&OP and Strategic Revenue Management as well as product management principles; i.e. Agile and Lean methodologies product lifecycles backlog management.

• Proven record of facilitating teams to identify problems to solve ideate solutions and bringing possibilities to life

• Strength in business-to-science translation with experience growing partnerships between business and technology teams

• Familiarity with CRM systems (e.g. Salesforce) product analytics tools (e.g. Mixpanel Amplitude) and backlog management software (e.g. Azure DevOps JIRA Asana)

• Analytics foundation knowledgeable in both operations research and the data science domain

• Experience in delivery management of analytical products or awareness of the drivers of complexity within delivery

Education & Professional Qualifications:

• Required: Bachelors degree in Marketing Business Administration Economics or a related field

• Preferred: Masters degree (MBA or similar) particularly with a focus on marketing product management or strategy

• Preferred: Professional certification in product management (e.g. Pragmatic Institute AIPMM or similar)

• Preferred: practitioner experience in Demand (Sales Marketing Insights) and/ or SRM domain

What can you expect from Mars

• Work with diverse and talented Associates all guided by the Five Principles.

• Join a purpose-driven company where were striving to build the world we want tomorrow today.

• Best-in-class learning and development support from day one including access to our in-house Mars University.

• An industry-competitive salary and benefits package including a company bonus.

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