Digital Marketing Specialist Search & App

Paid Search and App Specialist

Join us in our mission to transform the way people shop and eat where impact innovation and growth drive everything we do. Our Performance Marketing team is at the engine room of Deliveroos global growthleveraging cutting-edge technology to connect millions of customers with the food they love. If you are a data-obsessed marketer who thrives on optimising high-spend complex accounts and wants to influence the trajectory of a global tech brand this is the team for you.

Were looking for a Paid Search and App Specialist to join our this pivotal role you will be hands-on in our global accounts responsible for driving revenue and efficiency across Google Ads (Search & UAC) and Apple Search Ads (ASA).

What Youll Be Doing

You will support the development and execution of our global Paid Media strategy balancing short-term performance targets with long-term growth roadmaps. You will act as a bridge between marketing strategy and technical execution.

• Hands-on Performance Management: Take ownership of complex high-spending global programs. You will design campaign structures and bidding strategies to maximize ROI and incremental growth.

• Strategic Roadmapping: Contribute to channel-specific strategies and roadmaps ensuring we hit aggressive efficiency targets while scaling our global footprint.

• Innovation & Beta Testing: Build relationships with platform partners (Google Apple) to stay ahead of industry trends. You will be the first to test and adopt emerging products and alpha/beta features.

• Experimentation Frameworks: Suggest and execute A/B and incrementality tests. Youll partner with Data Science to validate the lift of your campaigns beyond standard attribution models.

• Technical Optimization: Partner with Engineering and Product teams to improve feed optimization tracking enhancements and automation scripts.

• Budget & Pacing: Manage and pace allocated global budgets proactively communicating variances and course-correcting based on real-time performance data.

• Data Analysis: Deep-dive into Looker and other enterprise tools to translate raw performance data into actionable investment recommendations.

What Youll Need to Thrive

Our ideal candidate is a proactive problem solver with a deep technical understanding of the search and app ecosystem:

• Technical Expertise: 23 years of hands-on experience managing large-scale Google Ads (Search UAC) and Apple Search Ads (ASA) campaigns.

• Automation Skills: Experience with automation scripts and ad platform APIs is a strong plus.

• Analytical Rigor: Highly data-driven comfortable working with Looker or advanced spreadsheets to diagnose issues and identify trends.

• Market Experience: Experience managing high-spend campaigns across multiple markets ideally within e-commerce or a marketplace environment.

• Test & Learn Mindset: A natural curiosity to experiment and iterate with the ability to simplify complex technical results for cross-functional stakeholders.

Why Join Us

At Deliveroo youll do work that matters solving real-world problems in a marketplace thats constantly evolving. Working here you can expect to:

• Make a visible impact every day: Your optimizations directly influence the growth of our global marketplace.

• Learn fast in an entrepreneurial environment: Work with autonomy and ownership in a team that values new ideas.

• Build a career not just a role: Stretch yourself with complex technical projects and global-scale responsibility.

Diversity Equity and Inclusion

At Deliveroo we believe a great workplace reflects the world around us. We are committed to fostering an inclusive culture where everyone can thrive.

Our 2024 UK workforce demographics reflect this ongoing commitment to representation:

• Ethnic Diversity: 38.2% of our UK employees are from ethnic minority backgrounds.

• Gender: 44.1% of our UK workforce identify as women.

• Leadership: We are actively pursuing a global goal to reach 40% women in senior leadership roles.

We welcome candidates from all backgrounds. If you require any reasonable adjustments during the recruitment process please let your recruiter know or contact us at

Required Experience:

IC