We are looking for a visionary and enterprise-minded VP Consulting Lead to architect and operationalize the next evolution of dentsus commerce and retail media (RMN/CMN) consulting model. You will lead the development of unified operating models pricing and measurement frameworks and go-to-market strategycodifying the playbook for Commerce Media Network (CMN) build monetize scale.
As clients accelerate investments across retail media identity incrementality and platform selection this role ensures dentsu provides consistent high-caliber guidance across technology data and commercial strategy. This position is critical to de-risk integrations drive measurable outcomes and unlock larger multi-quarter consulting scopes. You will report to the EVP New Stream Media.
You Will Lead:
1.Consulting Leadership
Lead the design and institutionalization of a unified consulting framework for RMN/CMN engagements across dentsu.
Define operating models that integrate data identity media measurement and monetization components.
Partner with senior leaders across Product Engineering Analytics Commerce Strategy and Client Leadership to build repeatable scalable solutions.
2. Tech Platform Strategy & Integration Frameworks
Develop and standardize supporting technology platform evaluation and selection frameworks (e.g. ad servers CDPs clean rooms retail media tech stacks).
Lead due diligence and solutioning for client-specific integrations platform onboarding and enterprise data flows.
Ensure a scalable method of assessing partner capabilities incrementality methodologies and identity solutions.
3.Measurement Pricing & Economic Models
Create and own new pricing constructs value frameworks and incrementality-informed measurement strategies.
Define how dentsu quantifies and expresses value across CMN maturity stagesfrom foundational enablement through scaled monetization.
Collaborate with Analytics and Finance teams to ensure all models are grounded in measurable business outcomes.
4. Go-to-Market (GTM) Strategy & Commercialization
Build a cohesive GTM narrative for dentsus CMN consulting offerings ensuring alignment across Media CXM and Creative.
Partner with Business Development and Client Leadership to shape multi-quarter consulting scopes and expansion roadmaps.
Be a senior client-facing leader in pitches executive workshops and roadmap-working sessions.
5.Cross-Functional Leadership & Enterprise Alignment
Collaborate across dentsus matrixed organization to integrate D&T best practices governance security and compliance.
Ensure that technology and consulting offerings evolve with the needs of enterprise clients and platform partners.
Promote a culture of documentation enablement and knowledge-sharing across the global network.
6.Innovation & Long-Term Capability Building
Identify latest opportunities in commerce media identity resolution clean room interoperability and retailer monetization.
Lead the development of toolkits playbooks and self-serve accelerators that scale CMN consulting services across dentsu.
Ensure dentsu stays ahead of client expectations on topics like incrementality economics SKU-level retail optimization and first-party data activation.
Main Responsibilities:
While maintaining oversight of technical infrastructure components (e.g. APIs data pipelines platform integrations) this VP role elevates the remit to:
Lead the enterprise consulting framework for CMN/RMN development.
Guide strategic decisioning around identity platform fit incrementality and scaled monetization.
Align cross-functional working teams and enhance dentsus leadership position in the commerce media ecosystem.
Transform custom technical builds into repeatable playbooks and commercial offerings.
Qualifications
12 years of experience across technology strategy retail media commerce media consulting ad tech or platform architecture.
Leadership in overseeing the intersection of data identity technology and commercial strategy.
Expertise building scalable consulting frameworks or complex multi-stakeholder operating models.
Expertise in retail media networks commerce media ecosystems and partner platforms.
Experience leading cross-functional teams in matrixed global organizations.
Familiarity with cloud platforms (AWS GCP Azure) API frameworks data governance and measurement/attribution methodologies.
Translate complex technical concepts into commercial value propositions.
Success in This Role Looks Like
A codified enterprise-wide CMN consulting playbook adopted across dentsu.
Standardized frameworks for platform evaluation integration incrementality and monetization.
Accelerated consulting revenue and multi-quarter strategic scopes with top clients.
Strong cross-functional alignment between NSM D&T Product Analytics and client teams.
Measurable uplift in client outcomes tied to scalable technology and consulting solutions.
The annual salary range for this position is $136850-$219500. Placement within the salary range is based on a variety of factors including relevant experience knowledge skills and other factors permitted by law.
Benefits available with this position include:
Medical vision and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave and
Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits including but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act in accordance with its plans and policies. For further details regarding Dentsu benefits please visit
.To begin the application process please click on the Apply button at the top of this job posting. Applications will be reviewed on an ongoing basis and qualified candidates will be contacted for next steps.
At dentsu we believe great work happens when were connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices currently located in Chicago metro Detroit Los Angeles and New York City are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote depending on the role and business needs. Regardless of your work location we expect our employees to be flexible to meet the needs of our Company and clients which may include attendance in an office.
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