Marketing Technology & Data Consultant

Cary, MS - USA

Monthly Salary: $ 112710 - 169060

Posted on: 15 hours ago

Vacancies: 1 Vacancy

Job Summary

Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

CaterpillarsBuilding ConstructionProducts (BCP)divisionis hiring aMarketing Technology & Data Consultant!

Role Summary:In this role you willserve as the primary businessfocused super user for Salesforce within theMarketingOperations Support team. This role will ensure our Sales and Marketing teams effectively use CRM data lead flows and audience segmentation to drive revenue and enable accountbased marketing. The ideal candidate will quickly deliver value through handson Salesforceexpertisewhile growing into broader responsibility over time.

This role is central to integrating CRM best practices into daily operations improving funnel management enabling highquality audience creation and training teams to fullyleverageSalesforce capabilities.

WhatYoullDo (Job Duties)

Sales Funnel & Lead Flow Management

Monitor lead flow issues and data anomalies flagging problems to theappropriate technicalteams.

Support Sales teams in troubleshootingfunnelor lead assignment issues.

Marketing Audience Creation & ABM Enablement

Build standardized audience segmentation processes for Marketing teams.

Enable accountbased marketing (ABM) programs by designing and managing target account lists and related reporting.

Translate Marketing needs intodata solutions that support campaign execution.

CrossFunctional Stakeholder Enablement

Partner closely with Sales Marketing and IT/Salesforce Admin teams to ensure smooth CRM operations and execute support and development activities

Train users across Sales and Marketing on CRM best practices audience creation and funnel management.

Act as the communication bridge between business stakeholders and technical Salesforce teams.

Data Stewardship Admin & Reporting

Monitor CRM data quality and escalate issues appropriately.

Produce reporting and dashboards to measure the success of Marketing programs ABM initiatives and sales funnel health.

Document processes and create userfriendly operational guides.

Perform admin duties for user support and access

What You Have (Core Skills)

Customer Focus:Abilityto translate business needs into CRM workflows andmarketingaudiences for activation.

Effective Communications:Clearcommunicatorwith both technical and nontechnical audiences.

Relationship Management:Strongteaching training and enablement capabilities.

Technical Excellence:Ability to understand data structures lead flows funnel stages and account hierarchies; Experience building reports and dashboards.

Strategic Thinking:Analytical thinker with problemsolving skills and attention to detail.

Digital Marketing:ability to influence and guide audience behavior drive adoption of digital channels and tools and ensure operational consistency across platforms to achieve business results.

Top Candidates Will Also Have

Experienceworking with Salesforce in a sales marketing or CRM operations context.

Handson experience with Sales Cloud data usage reporting and business processes.

Demonstrated experience supporting Sales or Marketing workflows in a B2B environment.

Experience in marketing operations sales operations or campaign management.

Exposure toAccount-Based Marketing (ABM)tools or practices.

Familiarity with audience creation processes or Marketing Cloud tools.

Experience collaborating with Salesforce Admins or technical teams.

Additional Details

Work location:Cary NC; Peoria IL

Travel:Up to 20%

Summary Pay Range:

$112710.00 - $169060.00

Compensation and benefits offered may vary depending on multiple individualized factors job level market locationjob-related knowledge skills individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility terms and guidelines. This is a summary list of benefits.

Medical dental and vision benefits*
Paid time off plan (Vacation Holidays Volunteer etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement

* These benefits also apply to part-time employees

This position requires working onsite five days a week.

Relocation is available for this position.

Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer such as H L TN F J E O. As a global company Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at Dates:February 20 2026 - March 5 2026

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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Required Experience:

Contract

Career Area:MarketingJob Description:Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sust...