TruGreen accepts applications on an ongoing basis.

Job Description

Position Overview

Senior Email Marketing & Automation Specialist will lead the strategy execution and optimization of our marketing tech stack and ongoing deployments. This role is responsible for managing segmentation logic overseeing day-to-day email deployment workflows and ensuring flawless execution of email builds. The ideal candidate brings strong analytical expertise familiarity with marketing automation platforms email design experience and a passion for using data to drive meaningful customer experiences.

Responsibilities

1. Oversee the creation QA and deployment of email campaigns ensuring flawless execution.

2. Manage day-to-day deployment schedules prioritizing deliverables based on business needs and campaign requirements.

3. Develop testing plan for personalization creative and strategy in tandem with cross-functional partners.

4. Partner with IT data and analytics teams to refine segmentation logic and continuously improve targeting accuracy.

5. Develop segmentation frameworks that support personalization lifecycle marketing and customer journey initiatives.

6. Design build and maintain advanced customer segments using customer data.

7. Collaborate with internal and external partners (including technical strategy and creative) to align on campaign requirements and ensure smooth execution.

8. Analyze campaign performance and segmentation effectiveness to inform optimization strategies.

9. Use data insights to recommend enhancements to personalization targeting rules and communication cadence.

10. Contribute to A/B testing strategies and ensure results are incorporated into future programs.

Competencies

Customer Focus Building strong customer relationships and delivering customer-centric solutions.
Communicates Effectively Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
Action Oriented Taking on new opportunities and tough challenges with a sense of urgency high energy and enthusiasm.
Organization Ensure projects adhere to a timeline or cadence in order to ensure team visibility.

Education and Experience Requirements

• Bachelors Degree in a marketing communications or business field

• 4 years of experience in CRM Lifecycle or similar marketing field or an equivalent combination of education and experience

Knowledge Skills and Abilities

Job Description

Must be self-motivated have excellent writing & interpersonal communication skills and be willing to work flexible hours
Knowledge of customer segmentation waterfall logic and CRM systems. Some design experience a plus.
Ability to demonstrate excellent interpersonal and communication skills
Familiarity with customer journey mapping and lifecycle automation
Organizational skills to execute complex cross-team campaigns
Detail oriented highly motivated with strong work ethic and quality orientation
Understanding of marketing functions and technologies
Project management skills

Physical Demands & Working Conditions

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Regularly required to:
Sit stand and walk
Use hands and arms to handle feel or reach
Speak and hear
Use close vision abilities

Occasionally required to:
Lift or move up to 25 lbs
Stoop kneel crouch or crawl

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Noise level
Low to moderate
Adverse Conditions
Minimal

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities duties and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time as needed.

Ability to speak read and write fluently in English is required.

You MUST BE physically located in the United States while performing this job.

TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills dedication and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment we aim to leverage the unique experiences of veterans creating a richer more dynamic workplace.

Pay Ranges

This range is based on the qualifications necessary for the position including experience training and other considerations permitted by that may be used when making an offer may include a candidates skills experience and geographic location the expected quality and quantity of work and internal pay alignment as needed. Most candidates will start in the bottom half of the pay upper end of the range will generally be reserved for candidates with extensive employees pay history will not be a contributing factor where prohibited by local addition to monetary compensation we offer benefits including Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks.

TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.

We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more please visitEEOC/EEO TruGreen ().

California Residents: When you express interest in or apply for a job with TruGreen Limited Partnership we collect personal information about you potentially including personal identifiers contact information protected classifications pre-hire information professional or employment-related information education history and/or medical information for the following business purposes: to comply with state and federal law and regulations requiring employers to maintain certain records; to evaluate your job application and candidacy for employment; and to obtain and verify background checks (including criminal and motor vehicle records) pre-employment drug testing and references.

Massachusetts Residents: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

TruGreen performs pre-employment testing.

To view our disclaimer Experience:

Senior IC