Sony Social Media Influencer Coordinator

Were excited to be on the hunt for a Social Media & Influencer Coordinator to join our team on behalf of our client Sony. Reporting to the Social Media Community & Content Specialist you will support Sony ANZs influencer programs and social media strategy. Youll have a focus on influencer relations and be a supporting role content creation community management and campaign execution across Digital Imaging Audio & Home Entertainment.

This is a great role for someone who loves both the creative and operational sides of social media and can help drive brand awareness engagement and consideration through creator partnerships.

The role is based in our North Sydney head office with flexible hybrid working (3 days office / 2 days work from home).

Key Responsibilities

Influencer & Creator Partnerships

• Support end-to-end influencer campaigns - briefs agreements logistics product send-outs content approvals.
• Build relationships with creators talent reps and agencies across tech lifestyle gaming audio imaging and entertainment.
• Identify and recommend creators who genuinely fit Sonys brand and audiences.
• Maintain trackers for campaign deliverables deadlines invoices and seeding logistics.
• Assist with influencer gifting product seeding and send-outs.
• Contribute to post-campaign reporting including performance metrics learnings and future opportunities.

Social Media Strategy & Content

• Support development and implementation of content calendars across platforms (Instagram TikTok YouTube Facebook etc.).
• Write edit schedule and publish engaging social media content.
• Work closely with internal teams (product retail brand) external agencies to ensure our content aligns with launches promos and campaigns.
• Stay on top of global and local trends platform updates and social culture and create content aligning to these in a timely manner.
• Monitor and manage community conversations - respond to comments messages and engage with users in line with brand voice.
• Oversee social media reporting using analytics tools (e.g. Meta Business Suite YouTube Analytics) to measure performance and derive insights for optimisation.

Collaboration & Operations

• Work cross-functionally with Brand PR Retail and Product teams to ensure campaigns run smoothly.
• Coordinate with external partners (production houses photographers videographers) to deliver campaign assets.
• Assist with budget tracking POs and invoicing across influencer activity.
• Jump in on ad-hoc projects like product launches events gifting programs and monthly reporting.

Essential Skills & Experience

• 2 years of experience in social media and / or influencer marketing
• Strong knowledge of social media platforms (Instagram TikTok YouTube Facebook) and what performs on each.
• Experience managing influencer partnerships (briefing negotiation logistics reporting).
• Excellent writing and communication - you can shift tone write tight copy and craft clear briefs.
• Highly organised with strong project management skills and attention to detail.
• Proficient with social media analytics tools and reporting.
• Basic understanding of budgets POs and invoicing processes.
• A trend-loving mindset - youre plugged into culture creators and the digital landscape.

About You:

• Creative thinker: comes up with fresh ideas not afraid to pitch bold social content.
• Collaborative: works well across different teams and stakeholders.
• Proactive & self-driven: able to own campaigns from planning to execution.
• Analytical: uses data to inform decisions and improve campaign performance.
• Flexible & adaptable: comfortable managing multiple projects shifting priorities and tight deadlines.

If youre looking for your next career move and are genuinely excited about this opportunity at Sony please send us your resume and covering letter today!

Remote Work :

No

Employment Type :

Casual