Head, High Net Worth Marketing & Customer Segment Strategy

Kuala Lumpur - Malaysia

Monthly Salary: Not Disclosed

Posted on: 15 hours ago

Vacancies: 1 Vacancy

Job Summary

Prudentials purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured for our people customers and partners. We provide a platform for our people to do their best work and make an impact to the business and we support our peoples career ambitions. We pledge to make Prudential a place where you can Connect Grow and Succeed.

Job Summary:
The Head of HNW Marketing & Customer Segment Strategy is responsible for building and leading PAMB High Net Worth business franchise shaping the strategic direction customer experience advisory capabilities and ecosystem partnerships for the affluent and HNW segments.

This role owns the end-to-end segment strategy drives business performance in close partnership with Distribution Underwriting Product and Operations and elevates Prudentials brand presence among Malaysias wealthy individuals and families.

Principal Duties & Responsibilities:

Own and drive PAMB HNW segment strategy across affluent emerging HNW and HNW customers including growth priorities targets and multi-year roadmap.
Lead market customer and competitor insights to identify behavioural trends and strategic opportunities within the HNW segment.
Shape proposition direction in partnership with Product while maintaining clear separation from product ownership and development.
Set and govern the end-to-end HNW customer experience covering onboarding servicing and claims with a strong focus on consistency and quality.
Oversee HNW case management to ensure complex and high-value cases are executed efficiently with fast-track underwriting and clear escalation.
Partner with Operations and Underwriting to establish and govern a dedicated HNW underwriting approach with defined service standards and turnaround expectations.
Build and lead an HNW advisory platform in wealth structuring trust and estate planning legacy and business succession by hiring trust and wealth specialists.
Work closely with Distributions to HNW case by providing product pitches case examples and guidance in handling objection to strengthen advisors confidence and capability in HNW conversations.
Position Prudential as a trusted partner for protection wealth and legacy planning through targeted engagements thought leadership and strategic partnerships.
Chair the HNW Segment Council to align Product Distribution Underwriting Operations Claims Actuarial Finance and Marketing while building and leading a high-performing HNW team.

Qualifications

Minimum 1520 years of experience in the insurance industry with deep exposure across product marketing and/or distribution.
Strong hands-on understanding of life medical and wealth-related insurance products including complex and high-sum assured cases
Proven experience working closely with Distributions with credibility to engage senior advisors and distribution leaders.
Demonstrated ability to translate insurance products into compelling customer propositions pitch stories and advisory conversations.
Solid grasp of underwriting claims and operations processes particularly as they relate to HNW and complex cases.
Track record of building or scaling new business initiatives or teams from the ground up.
Strong stakeholder management skills with the maturity to influence across Distribution Product Underwriting Operations and senior management.
Commercially minded with the ability to balance customer experience risk and business outcomes.
Degree in Business Finance Actuarial Marketing or a related discipline; professional insurance or financial planning qualifications are an advantage.

KPI:

HNW / Affluent APE and NBP growth
Contribution of HNW segment to total new business
Growth in average case size
Conversion rate of supported HNW cases
HNW underwriting turnaround time
Number of Agency / Banca advisors actively in HNW
Wealth / estate advisory platform go live usage and conversion

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex race age ethnic origin educational social and cultural background marital status pregnancy and maternity religion or belief disability or part-time / fixed-term work or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.

Principal Duties & Responsibilities:

Own and drive PAMB HNW segment strategy across affluent emerging HNW and HNW customers including growth priorities targets and multi-year roadmap.
Lead market customer and competitor insights to identify behavioural trends and strategic opportunities within the HNW segment.
Shape proposition direction in partnership with Product while maintaining clear separation from product ownership and development.
Set and govern the end-to-end HNW customer experience covering onboarding servicing and claims with a strong focus on consistency and quality.
Oversee HNW case management to ensure complex and high-value cases are executed efficiently with fast-track underwriting and clear escalation.
Partner with Operations and Underwriting to establish and govern a dedicated HNW underwriting approach with defined service standards and turnaround expectations.
Build and lead an HNW advisory platform in wealth structuring trust and estate planning legacy and business succession by hiring trust and wealth specialists.
Work closely with Distributions to HNW case by providing product pitches case examples and guidance in handling objection to strengthen advisors confidence and capability in HNW conversations.
Position Prudential as a trusted partner for protection wealth and legacy planning through targeted engagements thought leadership and strategic partnerships.
Chair the HNW Segment Council to align Product Distribution Underwriting Operations Claims Actuarial Finance and Marketing while building and leading a high-performing HNW team.

Qualifications

Minimum 1520 years of experience in the insurance industry with deep exposure across product marketing and/or distribution.
Strong hands-on understanding of life medical and wealth-related insurance products including complex and high-sum assured cases
Proven experience working closely with Distributions with credibility to engage senior advisors and distribution leaders.
Demonstrated ability to translate insurance products into compelling customer propositions pitch stories and advisory conversations.
Solid grasp of underwriting claims and operations processes particularly as they relate to HNW and complex cases.
Track record of building or scaling new business initiatives or teams from the ground up.
Strong stakeholder management skills with the maturity to influence across Distribution Product Underwriting Operations and senior management.
Commercially minded with the ability to balance customer experience risk and business outcomes.
Degree in Business Finance Actuarial Marketing or a related discipline; professional insurance or financial planning qualifications are an advantage.

KPI:

HNW / Affluent APE and NBP growth
Contribution of HNW segment to total new business
Growth in average case size
Conversion rate of supported HNW cases
HNW underwriting turnaround time
Number of Agency / Banca advisors actively in HNW
Wealth / estate advisory platform go live usage and conversion

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About Company

Prudential

พรูเด็นเชียล ประกันชีวิต (ประเทศไทย) มุ่งมั่นที่จะช่วยให้คุณก้าวหน้าในชีวิต โดยเราให้ความใส่ใจอย่างเต็มที่เพื่อการบริการที่เป็นเลิศแก่คุณ ค้นหาวิธีที่เราจะสามารถช่วยเหลือคุณได้ที่นี่ ... View more

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