PBTB | Senior Manager, Digital & Perfomance Marketing
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Job Location:
Kuala Lumpur - Malaysia
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Prudentials purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured for our people customers and partners. We provide a platform for our people to do their best work and make an impact to the business and we support our peoples career ambitions. We pledge to make Prudential a place where you can Connect Grow and Succeed.
Role Purpose
- Lead and drive the organisations social digital web and performance marketing strategy.
- Build a cohesive data-driven customer-centric digital ecosystem that strengthens brand relevance and accelerates demand generation.
- Translate business objectives into highimpact digital execution across owned earned and paid channels.
Organisation Context
- Operates within the Digital Brand & Communications function and aligned under the Centre of Excellence (COE) model.
- Works closely with Brand Creative Lead and Corporate Communications Lead to ensure alignment with brand direction and narrative.
- Accountable for performance outcomes across awareness engagement acquisition and conversion.
Key Accountabilities:-
Digital & Social Strategy Leadership
Develop and execute integrated social digital web and performance strategies aligned to business and brand goals.
Social Media & Content Ecosystem
Oversee social strategy content planning publishing and community engagement to drive trust and advocacy.
Web SEO & Owned Digital Channels
Manage website SEO/SEM content experience and optimise overall channel performance.
Performance & Growth Marketing
Lead paid media performance marketing to maximise ROI improve funnel efficiency and deliver measurable outcomes.
Data Analytics & Optimization
Embed data-driven decision-making and continuous optimisation across digital campaigns.
CrossFunctional & COE Collaboration
Align digital initiatives to brand direction and partner with Product Acquisition IT Customer and other teams for cohesive execution.
Leadership & Capability Building
Lead and develop the Social & Digital team strengthening digital capability and accountability.
Innovation & Future Readiness
Identify emerging tools platforms and trends to keep the brand competitive and futureready.
Qualifications & Experience
- Bachelors degree in Marketing Communications Business or related field.
- 58 years experience in social digital web and performance marketing roles.
- Strong expertise in social media web management SEO/SEM paid media and lead generation.
- Proven experience with agencies budgets and multichannel campaigns.
- Strong analytical skills and ability to translate insights into strategy and action.
- Strong stakeholder management and communication skills (English & Bahasa Malaysia).
- Familiarity with Shariah Guidelines.
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex race age ethnic origin educational social and cultural background marital status pregnancy and maternity religion or belief disability or part-time / fixed-term work or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
Required Experience:
Senior Manager
Key Skills
- Civil
- Anti Money Laundering
- Intelligence
- Hospitality
- Administrative Services
About Company
พรูเด็นเชียล ประกันชีวิต (ประเทศไทย) มุ่งมั่นที่จะช่วยให้คุณก้าวหน้าในชีวิต โดยเราให้ความใส่ใจอย่างเต็มที่เพื่อการบริการที่เป็นเลิศแก่คุณ ค้นหาวิธีที่เราจะสามารถช่วยเหลือคุณได้ที่นี่ ... View more
