Senior Associate Director of Digital Strategy, Advancement Communications University Advancement
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Job Location:
Clayton, OH - USA
Monthly Salary:
$ 75200 - 95000
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Job Summary
Scheduled Hours
37.5Position Summary
The University Advancement (UA) team at Washington University in St. Louis is seeking an experienced forward-thinking individual to join Advancement Communications as the Senior Associate Director of Digital Strategy. Advancement Communications mission is to inspire lifelong engagement and philanthropy through strategic creative communications in collaboration with advancement and university partners.This person in this role will join a five-person digital strategy team within Advancement Communications and provide expertise and oversight of Advancements email marketing tool: Salesforce Marketing Cloud. This position manages ongoing staff training in Marketing Cloud serves as one of two technical MC leads for the digital strategy team and proactively develops creative solutions and new business processes that advance centralized management of email campaign design and deployment. This position will also build custom email campaigns and templates that engage WashU alumni parents and donors.
Job Description
Primary Duties & Responsibilities:
- Help manage centralized marketing email oversight; serve on the front lines of technical SFMC troubleshooting with UA users; assist with new SFMC features; help develop SFMC engagement reports to measure results and support list hygiene.
- Build SFMC emails (custom and templated) manage approval process and schedule deployment; collaborate with UA partners from concept to deployment to ensure best practices and brand alignment.
- Develop training documentation for SFMC email builders/users; produce documentation for new Marketing Cloud features; help enforce best practices and university brand/style alignment; monitor ongoing template and design needs.
- Analyze email engagement across departments and make recommendations for improvement.
- Develop automations and journeys to streamline communication with specific audience segments.
- Perform other duties as assigned.
Working Conditions:
Job Location/Working Conditions
- Normal office environment
- Ability to travel to various on- and off-campus locations
Physical Effort
- Typically sitting at a desk or table
- Repetitive wrist hand or finger movement
Equipment
- Office equipment
Required Qualifications
Education:
Bachelors degree
Certifications/Professional Licenses:
Work Experience:
Skills:
Drivers License:
More About This Job
Preferred Qualifications
- Demonstrated knowledge of best practices for broadcast email (accessibility standards mobile optimization A/B testing etc.)
- Strong understanding of the importance of a cohesive and consistent visual brand identity.
- Prior experience in a higher education or non-profit (especially advancement) communications environment.
This position is located in St. Louis MO and the targeted hiring range for this position is $75200 - $95000.
Preferred Qualifications
Education:
No additional education unless stated elsewhere in the job posting.
Certifications/Professional Licenses:
Work Experience:
Skills:
AMPscript Analytical Thinking Communication Deadline Management Detail-Oriented Digital Trends Email Marketing Automation External Partners HTML Emails Interact with All Levels of Management Interpersonal Communication Interpersonal Relationships Microsoft Office Multitasking Partner Engagement Project Management Salesforce Marketing Cloud Self-Management Situation Management Technical TrainingGrade
G14Salary Range
$75200.00 - $128800.00 / AnnuallyThe salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including ones qualifications and performance equity with others in the department market rates for positions within the same grade and department budget.Questions
For frequently asked questions about the application process please refer to our External Applicant FAQ.
Accommodation
If you are unable to use our online application system and would like an accommodation please emailor call the dedicated accommodation inquiry number at and leave a voicemail with the nature of your request.
All qualified individuals must be able to perform the essential functions of the position satisfactorily and if requested reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job absent undue hardship.Pre-Employment Screening
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and as applicable for the position other background checks drug screen an employment and education or licensure/certification verification physical examination certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.Benefits Statement
Personal
Up to 22 days of vacation 10 recognized holidays and sick time.
Competitive health insurance packages with priority appointments and lower copays/coinsurance.
Take advantage of our free Metro transit U-Pass for eligible employees.
WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan which combines employee contributions and university contributions starting at 7%.
Wellness
Wellness challenges annual health screenings mental health resources mindfulness programs and courses employee assistance program (EAP) financial resources access to dietitians and more!
Family
We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care Weve got you covered.
WashU covers the cost of tuition for you and your family including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.
For policies detailed benefits and eligibility please visit: StatementWashington University in St. Louis is committed to the principles and practices of equal employment opportunity. It is the Universitys policy to provide equal opportunity and access to persons in all job titles without regard to race ethnicity color national origin citizenship (where prohibited by federal law) age religion sex sexual orientation gender identity or expression disability protected veteran status or genetic information.
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
