Assistant Manager, Digital Email Marketing Specialist

Ready to build the future with AI
At Genpact we dont just keep up with technologywe set the pace. AI and digital innovation are redefining industries and were leading the charge. Genpacts AI Gigafactory our industry-first accelerator is an example of how were scaling advanced technology solutions to help global enterprises work smarter grow faster and transform at scale. From large-scale models to agentic AI our breakthrough solutions tackle companies most complex challenges.
If you thrive in a fast-moving innovation-driven environment love building and deploying cutting-edge AI solutions and want to push the boundaries of whats possible this is your moment.
Genpact (NYSE: G) is anadvanced technology services and solutions company that deliverslastingvalue for leading ourdeep business knowledge operational excellence and cutting-edge solutions we help companies across industries get ahead and stay by curiosity courage and innovationour teamsimplementdata technology and AItocreate tomorrow to know us onLinkedInXYouTube andFacebook.

Inviting applications for the role of Assistant Manager Digital Email Marketing Specialist!
You will support email and SMS campaign development and deployment using platforms like Bluecore and Attentive. You will be responsible for building emails/SMS QA scheduling HTML coding ensuring proper rendering and providing strategic guidance based on platform capabilities and audience segmentation. You will also execute campaigns focusing on subscriber segmentation testing and deployment.
Responsibilities
Build QA and deploy email campaigns by executing tasks related to audience segmentation coding testing populating dynamic content and scheduling deployments within the ESP
Create HTML based emails. Slice all campaign PSD files to correspond with specific links to prepare for build
Correspond builds with custom segments tagged URLs and dynamic content. Work closely with the Marketing and Strategic Partnerships teams to set up campaigns and gain approvals
Examine all creative assets to ensure that content/message is approved by business owners and creative is optimized for delivery and performance
Provide strategic guidance for deployments that drive stronger 1:1 customer experience
Troubleshoot ad-hoc issues that may arise due to segmentation dynamic content or data. Comply with CAN-SPAM act. Monitor technical issues relating to email delivery
Monitor coupon codes for trigger sends and request new codes before bank depletion. Update monthly and quarterly promocodes barcodes & disclaimers for ongoing triggers
Stay informed about email and mobile marketing trends and the competitive landscape
Qualifications we seek in you!
Minimum Qualifications / Skills
Bachelors degree in Computer Science or related field
Good years of experience in a similar role
Proficiency in HTML Adobe Photoshop/XD and Sketch
Experience in responsive/mobile design for emails
Knowledge of CANSPAM Act and Microsoft Office
Experience with Bluecore and/or Attentive AMPscript CSS and Javascript is a plus
Knowledge of websites and online business practices
Strong initiative ability to work independently self-motivated and deadline driven
Ability to perform multiple tasks in a fast-paced environment
Detail oriented with strong written and verbal communication skills

Preferred Qualifications/ Skills
Ability to communicate clearly and display a high level of professionalism working within a team
Ability to learn new technologies quickly and create improved efficiency
Ability to organize and prioritize multiple projects and customer deadlines

Why join Genpact
Lead AI-first transformation Build and scale AI solutions that redefine industries
Make an impact Drive change for global enterprises and solve business challenges that matter
Accelerate your careerGain hands-on experience world-class training mentorship and AI certifications to advance your skills
Grow with the best Learn from top engineers data scientists and AI experts in a dynamic fast-moving workplace
Committed to ethical AI Work in an environment where governance transparency and security are at the core of everything we build
Thrive in a values-driven culture Our courage curiosity and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress
Come join the 140000 coders tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.
Lets build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race color religion or belief sex age national origin citizenship status marital status military/veteran status genetic information sexual orientation gender identity physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity customer focus and innovation.
Furthermore please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a starter kit paying to apply or purchasing equipment or training.